SRS LABS RELEASES iWOW 2.0 RETAIL SOFTWARE PACKAGE FOR iTUNES
– Award-winning iWOW 2.0 plug-in from SRS is now available in a retail box
version for Mac users
– Software offers a host of user preset options and the ability to listen
to music and movies in surround sound with headphones
SANTA ANA, Calif., April 10, 2008 — SRS Labs, Inc. (NASDAQ: SRSL), the
industry leader in surround sound, audio and voice technologies, announced
today the release of iWOW 2.0 in a retail box version for iTunes Mac users.
Because of its growing popularity as a web-based download, SRS Labs is now
making the product available as a packaged product that will be sold
through retail outlets.
iWOW 2.0 software is the most advanced audio processing software available
for iTunes on the Mac, providing consumers with unique and superior
features that are not available from any other Mac iTunes plug-in product.
Using several patented audio enhancement technologies, iWOW 2.0 provides
immersive 3D audio for Mac desktop and -laptop computers as well as
external speakers and headphones. iWOW 2.0 not only brings Mac users a
richer, more natural and customizable audio experience when listening to
music, videos or podcasts, but it also provides preset options, offering
listeners the ability to listen and enjoy movies and videos on iTunes in
surround sound over headphones.
Premium Sound for Music Playback
SRS Labs’ iWOW 2.0 improves audio performance of compressed and
uncompressed audio files, such as MP3s, by expanding the size of the audio
image in both the horizontal and vertical sound field as well as creating
deep rich bass response. SRS Labs’ patented technologies also retrieve
information lost in the mixing process to create a more natural audio
Surround Sound for Video Playback
iWOW 2.0 includes sophisticated signal processing which has the unique
ability to takes the surround sound content (Lt/Rt encoded or 5.1 channel)
from video files and create a thrilling 5.1-channel, movie theater quality
surround sound experience over standard stereo headphones. SRS iWOW 2.0
transforms personal video viewing into a new and exciting entertainment
“SRS Labs is continually exploring new ways to bring superior audio quality
to consumers,” said Benjamin Grier, product marketing manager for SRS Labs.
“iWOW 2.0 addresses the needs of Mac users to get premium sound from their
Mac-based environments, be it a small speaker built into the Mac mini,
native speakers in the MacBooks, such as the new MacBook Air, larger
speakers in desktop speaker systems or even headphones. In fact, most users
ask why they would ever want to turn iWOW off after their initial
System requirements for iWOW 2.0 are any Macintosh running OS X 10.4 or
better with iTunes 6 or higher. The software package will be available
through various retailers and directly from SRS Labs at
(http://www.srslabs.com/iwow) in addition to other online sites. The iWOW
2.0 software package will be available in late April at suggested retail
price of $29.99.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing
for consumer electronics. Initially based on audio technologies developed
at Hughes Aircraft, SRS Labs now holds over 150 worldwide patents and is
recognized by the industry as the foremost authority in research and
application of human auditory principals. Through partnerships with leading
global CE companies, semiconductor manufacturers and software partners, SRS
audio, surround sound and voice processing technologies have been included
in over one billion electronic products sold worldwide including HDTVs,
mobile phones, portable media devices, PCs and automotive entertainment. In
fact, SRS Labs is the de-facto standard of HDTV audio processing with nine
of the top ten name brand flat panel TVs featuring SRS technology.
Additionally, SRS Labs surround sound solutions provide the professional
broadcast and recording industries with high-performance production,
back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the US,
China, Europe, Japan, Korea and Taiwan. For more information, visit