Harris Interactive recently took a quick pulse of American adults to determine how strong the buzz regarding Apple’s upcoming iPhone really is. “Although iPhone is not yet a household word, 47 percent of respondents were aware of the product and a full 17 percent expressed interest in purchasing it, which makes for a pretty loud buzz from consumers for a product that isn’t yet available,” notes the report. “These are just some of the results of a new study conducted by the Harris Interactive Technology Practice, which were presented through the company’s latest webinar.” Commenting on the survey results, Joseph Porus, Vice President of Harris Interactive’s Technology Practice said, “Apple’s new iPhone has shaken the industry to its core. Look for strong sales and a new cult to develop around iPhone. Also expect increased orders for midnight oil as competitors scramble to play catch-up.”
