In an article on Forbes today, Taesik Yoon writes that the current hype over the upcoming iPhone from Apple may not be a good measurement for investors to pick up some Apple stock, at least not for now. “Some investors are no doubt looking at the recent pullback in the equity markets as an opportunity to bargain hunt,” writes Yoon. “Given the 10% drop since mid-January, shares of Apple may look particularly attractive, especially with the highly anticipated launch of the iPhone expected in June.” Yet Yoon feels that the success of the iPhone is by no means a given. “However, a closer look at the handset market, as well as at Apple’s own launch strategy, suggest 10 million units (Apple’s projected units sold by the end of 2008) could prove too lofty a goal for even a consumer electronics powerhouse like Apple.”