Apple’s iPod shuffle has been awarded “Best Consumer Product” in this week’s UK Design Week Awards, reports Macworld UK. The judges said: “It feels a bit unfair to all the other entries, which were mainly very good indeed, that Apple — with its relentless commitment to innovative and evolutionary design, and its attention to detail — should again win pole position.” Judge Sebastian Conran of Conran & Partners said: “The quality of Apple’s products, packaging and enticing presentation really sets the benchmark and creates a compelling ‘itchy wallet’ syndrome that makes them so successful.”