Plaxo Mobile Plus Enhances Mobile Address Books with Wireless
Synchronization of Contacts, Interactive Maps and Photos

October 31, 2006 (MOUNTAIN VIEW, Calif.) –Plaxo, operator of the
largest and fastest growing address book network, today announced the
availability of Plaxo Mobile Plus. For the first time, consumers can
get a single, self-updating address book on their mobile phones,
which will synchronize their contact information with all of their
other communication tools, including Microsoft Outlook, Outlook
Express, AIM, Yahoo! Mail, the Mac OS X Address Book, and
Thunderbird. Plaxo Mobile Plus is immediately available nationwide
from a leading carrier on a variety of BREW handsets. Additional
carriers will offer the service in upcoming weeks. Plaxo Mobile Plus
is a joint offering for carriers from Plaxo and Zingy, a leading
creator and distributor of mobile products for consumers around the
world. Plaxo Mobile Plus enriches the information within mobile phone
address books and eliminates the hassle and time spent manually
updating and maintaining mobile phone contact information. Users can
be confident that they will always have the latest contact
information for friends, colleagues, and customers. Whenever a
contact is added or edited, whether on their phone or in any other
communication tool, it will be updated everywhere, automatically.
“Today’s consumer is demanding easier ways to stay in touch with
their friends, colleagues, and customers,” said Ben Golub, President
and CEO, Plaxo, Inc. “And, they want to be able to communicate
seamlessly from home, school, work, or on the road, regardless if
they are on their mobile phone, e-mail, or IM. Our smart address book
is the solution that consumers are looking for to increase their
productivity and personal connectedness. We’re pleased to be working
with a leading developer like Zingy to bring this solution to mobile

Plaxo customers with select BREW phones can download Plaxo Mobile Plus to:

* Enjoy the convenience and peace of mind of automatic, over-the-air
(OTA) synchronization and backup of their mobile address book

* Get ‘everywhere’ access to their full address book including phone
numbers, mobile numbers, e-mail addresses, names, titles and more —
on their mobile phone, on a PC or a Mac, and on the web

* Receive automatic updates from the other Plaxo members in their
address books, as they move, change jobs, or update other contact

* Choose which contacts they want to sync to their phone address
books, while maintaining the ability to access all of their contacts
over the air

* Easily call, text message and email with constantly updated and
accurate contacts

* View addresses on an interactive map on their mobile phone to find
their way to homes and offices more easily

See photos for other contacts also in the Plaxo address book network

“Zingy worked closely with Plaxo to create a mobile service that
would provide its members with access to their Plaxo smart address
book directly from their mobile phone,” said Kevin King, General
Manager of Mobile Applications and Services at Zingy. “Our strong
history of mobile development allowed us to translate the Plaxo
experience into a compelling, optimized mobile product.”

About Plaxo
Plaxo is the creator of the “smart address book” service that now
helps 15 million people around the world stay organized, up-to-date,
and in touch with their friends, family, colleagues, and customers.
Founded in 2001, Plaxo is a privately held company, funded by leading
investment and technology firms — Sequoia Capital, Globespan Capital
Platforms, Harbinger Venture Management, DAG Ventures, and Cisco
Systems — and by individual investors Ram Shriram and Tim Koogle.
For more information, please visit

About Zingy
A full service mobile media and services company, Zingy specializes
in personalization content, downloadable applications and mobile
marketing and advertising solutions. Specifically, Zingy creates
high-quality, licensed and original content including ringtones,
message tones and wallpapers. Zingy is also the leading publisher of
award winning BREW and J2ME downloadable applications and games,
including MapQuest Mobile and Vindigo City Guide. All mobile products
are distributed through Zingy’s global relationships with premiere
mobile operators and media companies.