Stephen H. Wildstrom, a columnist for BusinessWeek, has a column posted today that gives his viewpoints on the budding movie download business, specifically Amazon and iTunes, and speculates how far companies have to go to make the business viable. “With the entry of the Apple iTunes Music Store and into the movie business, film downloads are finally being sold by folks who really know how to sell entertainment,” notes the story. “This is a big step in Hollywood’s glacial crawl into the Digital Age. But the limitations of the offerings suggest that online distribution will remain mostly a novelty for the foreseeable future.”