Backbone Networks Announces Universal Version of Commercial Internet Radio

Backbone Radio Pro v4.1 streaming and automation software, now including
native compatibility with Intel-based Macs, adds new features specifically
aimed at increasing the revenue opportunities of online radio stations.
Also added are: an automatic podcast generation utility, and support for
streaming Internet radio to 3g cell phones.

Worcester, MA (PRWEB) June 12, 2006 — Backbone Networks Corporation
( today announced Version 4.1 of Backbone Radio Pro,
its turnkey Internet radio station software suite. This latest version
includes native compatibility with Intel-based Macs and new features
specifically aimed at increasing the revenue opportunities of online radio
stations. Among these features are clickable images and text, which allow
listeners to conduct e-commerce while continuing to listen to the radio
program, as well as demographic feedback, which facilitates targeted radio

“Backbone Radio v4.1 specifically addresses the need for Internet stations
to become self-sustaining by delivering revenue generating features that
focus on the commercial aspects of streaming,” said Richard Cerny,
president of Backbone Networks, “We are particularly proud that our use of
global media standards like QuickTime and MPEG-4 for open standards-based
streaming gives users and broadcasters the widest range of listening
choices, including iPods, Macs, PCs, and 3G enabled cell phones.”

“Powerful tools like Cocoa and Xcode have given Apple developers the
opportunity to quickly and easily deliver Universal applications for our
blazing fast Intel-based Macs,” said Ron Okamoto, Apple’s vice president of
Worldwide Developer Relations. “We’re delighted Backbone has developed a
Universal version of Backbone Radio so broadcasters can combine
breakthrough Apple hardware, open standards and the power of Mac OS X to
profit from compelling Internet radio.”

In addition to the clickable URL features of Backbone Radio v4.1, which
permits links to change for every song, commercial or program segment, the
software also helps program directors decide what commercials to run at
certain times of the day. Integrated real-time reporting tells the operator
how many people listen to what programs or songs, at what time, for how
long, and from where, based on potential geographical mapping of IP
listener connections. This feature is intended to permit broadcasters to
target advertising to those listening areas that it knows it is reaching at
any moment.

Version 4.1 was developed in Cocoa and is compatible with Power PC and
Intel-based Macs, and iTunes to fully integrate automatic podcast
generation into the radio mix. Now broadcasters can simultaneously webcast
their streaming programs while commanding the software to create, annotate
and post podcasts made from the program material, pulled from the station’s
audio content database. The software also creates podcast chapters and
inserts images specific to each chapter, playable on Photo or Video iPods.

Backbone Radio Pro, a totally integrated radio station software suite,
includes all the automation, streaming and content creation software to
implement a complete MPEG-4 Internet station using Macs in combination with
Linux or Mac OS X servers. The result is a live station with automated
operation that allows remote event broadcasts, unlimited audience
scalability and a powerful mix of multimedia radio consisting of streamed
audio, images and text.

For more information on Backbone Networks, go to (

About Backbone Networks Corporation
Since 1990 Backbone Networks Corporation has been “Harnessing the Power of
Internet Broadcasting”. We continue to pioneer developments in streaming
media technology and solutions to create, automate, control and stream
multimedia content worldwide via the Internet. Our technology and solutions
have been used by broadcasters for some of the world’s highest profile
events. Backbone Networks can be found on the web at (