The Guardian today published an interesting article on Apple CEO Steve Jobs, in light of his Macworld Expo keynote address in San Francisco next week. “If the chief executive of Cadbury-Schweppes speaks at a conference, or Nike’s boss introduces a new kind of trainer, you might expect to see it covered in specialist magazines, then quickly forgotten,” notes the story. “But on Tuesday a chief executive will stand up and announce something, and within minutes it will be scrutinised across the Web and on stockbrokers’ computers. It will be in newspapers. They’ll talk about it for months.” [Thanks to MacMinute reader Andrew Johnston for this news tip.]