Sony Corporation of America today announced that Tim Schaaff has been appointed to the newly-created position of Senior Vice President of Software Development, effective immediately. Schaaff reports to Keiji Kimura, EVP and Officer in Charge of Technology Strategy of Sony Corporation. He joins Sony from Apple Computer, where he held various positions including VP of Interactive Media. His contributions at Apple included managing the development and maintenance of Apple’s QuickTime platform. Prior to working at Apple, Mr. Schaaff worked on the development of the Synclavier music synthesizer at New England Digital.