A new study from global marketing research firm Ipsos Insight reveals that the battle for mass market consumer awareness remains essentially a race between iTunes and Napster 2.0. Key findings of the study include: American downloaders aged 12 and older are nearly equally as likely to be aware of Napster 2.0 and iTunes on a top-of-mind basis (31% vs. 27%, respectively); when prompted with actual brand names, more than four out of five (79%) of downloaders recognize the Napster brand, while roughly three out of five (57%) are aware of iTunes; and while top-of-mind awareness remained relatively consistent with what was seen in 2004, aided awareness of iTunes significantly increased in 2005 (from 46% to 57%) while aided awareness of Napster 2.0 remained constant.