SimpleTech Unveils the SimpleDrive Mini 1-Inch Hard Drive;
Small, Featherweight Design Packs a 4GB Punch

Surging Demand for Mobile Personal Storage Prompts Product

SANTA ANA, Calif., Oct. 31, 2005 (PRIMEZONE) — SimpleTech, Inc.
(Nasdaq:STEC), a designer, manufacturer and marketer of custom and
open-standard memory and storage solutions, today announced the addition of
the SimpleDrive Mini 1-inch External USB Hard Drive to its line of storage
products. With this addition, SimpleTech continues to provide cutting-edge,
affordable storage solutions to meet the needs of its customers.

The demand for computer storage is greater than ever. A rise in storage
requirements for digital files and consumer demand for mobility has focused
the spotlight on high-capacity portable storage devices.

“We are proud of our expanding storage line that extends from portable USB
Flash Drives and SD Cards to the stationary mass storage solutions for the
desktop and home,” said Patrick Wilkison, vice president of marketing and
business development at SimpleTech. “The release of the SimpleDrive Mini
brings multiple storage technologies together to create a storage solution
with ultimate flexibility. We can now say with confidence that we have a
storage solution for every consumer storage need.”

Initially available as a 4GB model, the new SimpleDrive Mini is a hard
drive with the coveted compactness and portability of flash technology.
With business card-like dimensions, and no thicker than a pack of gum
(2.05in. x 2.56in. x 0.55in.) the SimpleDrive Mini tips the scales at a
featherweight 45g, and easily fits into a shirt pocket or briefcase.
Important files and digital keepsakes can be safely stowed on one’s person
as a mere afterthought. As an important feature, the SimpleDrive Mini is
powered by, and communicates with the host computer via a built-in
retractable USB cord, eliminating the need to carry additional cables.

Designed to meet the needs of mobile users, the SimpleDrive Mini is a
durable, shock-resistant external USB hard drive that works seamlessly
between both Windows and Mac platforms. The SimpleDrive Mini is a
plug-and-play device that doesn’t require additional drivers, providing
quick and easy transfer between multiple computers. As a result, mobile
users can have the confidence of knowing that no matter where they are or
what computer is available their files are both safe and easily accessible.

Staying in step with the latest in file transfer technology, hours of
digital music and thousands of photos can be backed-up in a matter of
minutes, in credit to the speed and convenience of USB 2.0. To mobile
users, USB 2.0 represents on-the-fly peace of mind by allowing files to be
transferred at speeds up to 480Mbps.

Pricing and Availability

The SimpleDrive Mini 4GB model is currently shipping with a manufacturer’s
suggested retail price (MSRP) of $149.00. The SimpleDrive Mini is scheduled
to be available at,, Costco, CompUSA, CDW, D & H
Distributing, Insight, PC Connection, PC Mall, Tech Data, Tech Depot and
SimpleTech’s online retail store,

About SimpleTech

SimpleTech, Inc. designs, manufactures and markets custom and open-standard
memory and storage solutions based on Flash memory, Dynamic Random Access
Memory (DRAM), and hard disk drive (HDD) technologies. SimpleTech offers a
comprehensive line of more than 2,500 products and specializes in
developing high-density memory modules, memory cards and storage solutions.
For more information, visit the company’s Web site at