Apple, Motorola & Cingular Launch World’s First Mobile Phone with iTunes

Motorola ROKR Available at Cingular Stores Nationwide

SAN FRANCISCO, SCHAUMBURG, Ill. and ATLANTA, Sept. 7 /PRNewswire-FirstCall/
— Apple(R), Motorola and Cingular Wireless today announced the
availability of the world’s first mobile phone with iTunes(R), enabling
music lovers to transfer up to 100 of their favorite songs from the iTunes
jukebox on their Mac(R) or PC to their mobile phone. Apple’s iTunes
software on the Motorola ROKR features easy to use menus, simple navigation
and playback, and the ability to simply switch from phone to music and back
again with the push of a dedicated music key. The new Motorola ROKR is
available today at and will be sold exclusively in
all Cingular retail locations beginning tomorrow.

“We’ve worked closely with Motorola to deliver the world’s best music
experience on a mobile phone,” said Steve Jobs, Apple’s CEO. “We’re also
thrilled to be working with Cingular, the largest wireless carrier in the
US, to bring this pioneering phone to market.”

“The ROKR brings music to the mobile phone in a way unlike any other, with
the unrivaled ease of use that has become the signature of iTunes,” said Ed
Zander, chairman and CEO of Motorola. “We predict that the ROKR is going to
be a hit this holiday season.”

“We’re excited to be the first wireless carrier to offer the world’s first
phone with iTunes to our customers nationwide,” said Ralph de la Vega,
chief operating officer of Cingular Wireless. “This innovative product
represents a world class handset, connected to a world class network,
delivering a world class application.”

The new Motorola ROKR has a color display for viewing album art and
features built-in dual-stereo speakers, as well as stereo headphones that
also serve as a mobile headset with microphone. Music fans can randomly
autofill or manually fill the mobile phone with playlists from their
favorite music, audiobooks and Podcasts from their iTunes library via a USB
connection. The Motorola ROKR pauses music automatically when users take a
call and offers the ability to listen to music while messaging with friends
or snapping a photo.

Pricing & Availability

The new Motorola ROKR with iTunes pre-installed is available for $249.99
(US) with a two-year commitment at all Cingular stores nationwide and
includes stereo headphones and a USB cable. iTunes for Mac and Windows
includes the iTunes Music Store and is available as a free download from Purchase and download of songs from the iTunes
Music Store for Mac or Windows requires a valid credit card with a billing
address in the country of purchase.

Apple ignited the personal computer revolution in the 1970s with the Apple
II and reinvented the personal computer in the 1980s with the Macintosh.
Today, Apple continues to lead the industry in innovation with its award-
winning desktop and notebook computers, OS X operating system, and iLife
and professional applications. Apple is also spearheading the digital music
revolution with its iPod portable music players and iTunes online music

Motorola pioneered mobile technology in the 1930s with car radios and
public safety radio networks, and space-to-earth communication for the
Apollo program. In the 1980s, Motorola revolutionized personalized
communications with the first commercial handheld cellular phone. Today,
its new smart devices, networks, and software are making communications not
just mobile, but seamless. Continuously redefining “the device formerly
known as the mobile phone,” Motorola also leads the industry in design,
with award-winning products like the iconic RAZR. Motorola had sales of
U.S. $31.3 billion in 2004. For more information, please visit

Cingular Wireless is the largest wireless carrier in the United States,
serving 51.6 million customers. Cingular, a joint venture between SBC
Communications Inc. (NYSE: SBC) and BellSouth Corporation (NYSE: BLS), has
the largest digital voice and data network in the nation-the ALLOVER
network-and the largest mobile-to-mobile community of any national wireless
carrier. Cingular is the only U.S. wireless carrier to offer Rollover, the
wireless plan that lets customers keep their unused monthly minutes.
Details of the company are available at .

Total storage capacity is limited by number of songs. Storage capacity is
approximate and based on four minutes per song and 128-Kbps AAC encoding.

Network and/or SIM card dependent feature, not available in all areas.
Airtime, data charges, and/or additional charges may apply.