Equilibrium Announces DeBabelizer Pro/Server 6 for Mac OS X and Ships
MediaRich Server 3.5 for Xserve

New products automate media workflow from the desktop to the enterprise

MACWORLD EXPO, SAN FRANCISCO-January 11, 2005 – Equilibrium, the leader in
automated media processing solutions, today announced the availability of
DeBabelizer Pro/Server 6 for Mac OS X and server-ready for the new dynamic
Equilibrium MediaRich Server for Apple Xserve. Equilibrium’s desktop and
server-side imaging software leverages the Mac OS X next-generation
operating environment to increase business productivity, accelerate
time-to-market and reduce costs associated with digital asset production
and management.

“Equilibrium is committed to serving the automated media workflow needs of
the Mac community,” said Sean Barger, CEO of Equilibrium. “We have
pioneered real-time media processing with our MediaRich Server platform and
are now pleased to announce a long-overdue revamping of our Macintosh
product line. For the first time, existing DeBabelizer users will be able
to send their workflows to our new Server products enabling instant
off-loading of tasks for high speed delivery to anywhere.”

“We’re delighted with how the power and core graphics capabilities of Mac
OS X have been harnessed to address the needs of the creative community,”
said Ron Okamoto, Apple’s vice president of Worldwide Developer Relations.
“Equilibrium’s new products provide excellent image manipulation and
management solutions that benefit creative professionals from the desktop
to the enterprise.”

As stand-alone automated media processing software, Equilibrium DeBabelizer
Pro 6 for Mac OS X enables desktop designers to automatically import, edit,
optimize and convert an unlimited number of images, animations and digital
video files for optimal delivery on the Web, print, multimedia
presentations, mobile devices, video games and interactive television. For
large workgroup environments and creative agencies, DeBabelizer Pro 6 is
server-ready for the new Equilibrium DeBabelizer Server for Apple Xserve,
which enables multiple users of the DeBabelizer Pro 6 “Client” to
automatically process numerous projects on the server and deliver the
resulting image derivatives to any off-line location or FTP site.
DeBabelizer Pro 6 “Server” includes Web client administration, work order
management and progress reporting that enable enterprise users to create
server-side media processing workflows. Additionally, with the MediaRich
Server, creative professionals can deliver processes dynamically to
virtually any web server cache or multi-channel output device on-demand.

Features in Equilibrium DeBabelizer Pro/Server 6 for Mac OS:

DeBabelizer Pro 6 for Mac OS X is script-enabled for dynamic
MediaRich/DeBabelizer Servers on Xserve.

DeBabelizer Pro 6 for Mac OS X fully supports Adobe Photoshop CS layers.

DeBabelizer Pro 6 will enhance the automated functionality of Tiger’s new
Automator feature.

Automates hundreds of repetitive editing, optimization and file translation
tasks with a drag and drop.

Hot folder feature, powerful conditional scripting, and batch automation
features expedite processing.

Unrivaled control over color depth and palette optimization with
SuperPalette and dithering options.

Equilibrium DeBabelizer Server features include:

Package original assets for processing on the server

Delivery of derivative assets to any off-line location via e-mail, ftp,

Hot folder “group” capability allowing drop, process and delivery from any
mounted folder to the server

Administration interface from any browser

Remote batch processing management from any browser

Status and completion notification via SMS or e-mail

Features in Equilibrium MediaRich 3.5 for Apple Xserve include:

Automates image production and dynamic delivery of multi-channel digital
assets through media templates

Generates and displays text graphics on an image or multiple images for
merchandising and localization.

Creates and delivers personalized online product experiences based on
customer data or user profiles.

Provides zoom and pan functionality by dynamically generating new images
from a single source image.

Optimizes media assets for fast loading of high quality content on any
platform, device or bandwidth.

Pricing and Availability

Equilibrium MediaRich for Apple Xserve is now available. Equilibrium
DeBabelizer Pro/Server 6 for Mac OS X will ship in the first quarter of
2005. To coincide with the release of Mac OS X version 10.4 “Tiger” in the
first half of 2005, DeBabelizer Pro 6 will add support for Tiger’s
Automator, Dashboard and Core Image functionality and be available as a
free download through equilibrium.com. In North America, DeBabelizer Pro 6
will ship at an estimated street price of $399.99 (USD) for the stand-alone
version through software distribution channels and resellers. Please call
866.EQUILIB or +1.415.892.3700 ext. 4 for DeBabelizer Server and MediaRich
Server for Xserve pricing.

About Equilibrium

Founded in 1989, Equilibrium develops and markets automated imaging
solutions for the desktop, workgroup and enterprise. Equilibrium’s
award-winning DeBabelizer Pro/Server and MediaRich Server enable content
designers and information workers to streamline digital production workflow
and reduce costs through automation. For more information, online ordering
and trial downloads, please visit Equilibrium’s Web site at