Columnist John C. Dvorak has a article on CBS Marketwatch today about Apple’s new U2 iPod (introduced yesterday) and the challenges the new music-bundling scheme presents. “The industry is gah-gah over this deal because it appears to lower the price of music on a cost-per-song basis,” writes Dvorak. “In fact, this is an illusion. While new music that is sold on a downloadable basis tends to send about 65-cents to the record companies, other deals can be struck for old music.” Dvorak feels that this new model could open up a “Pandora’s Box” for the industry.