Apple’s online store is offering a price matching policy for new purchases. From the site: “If you see Apple hardware or software for less at an authorized Apple reseller, we will match that price up to 10 percent off the current Apple Store regular price (excluding sales tax, shipping, and all other fees, costs and services). So you can rest assured that you’re getting a great deal.” [Thanks to MacMinute reader Marvin Nitta for this news tip.]