Guy Kawasaki, the managing director of Garage Technology Ventures and former chief evangelist of Apple, is coming out with a new book called “The Art of the Start,” which is described as “the definitive guide for anyone starting anything.” It builds upon Kawasaki’s experience as an evangelist, entrepreneur and venture capitalist and covers the following topics: pitching, fund raising, recruiting, partnering, writing a business plan, rainmaking, positioning, branding and bootstrapping. You can get a copy of “The Art of the Start” with a SanDisk 128MB USB flash drive (the Art of the Start Pitch Kit) for US$34.95 plus shipping and handling.