Credit Suisse First Boston said the price point for the new iMac G5 is high, but that the value is compelling. “We believe the release of the new iMac gives Apple a much-needed boost in its underperforming consumer desktop product line,” the firm said. “We expect strong demand out of the gates for what appears to be a compelling product that addresses a specific hole in Apple’s product line.” However, CSFB was concerned that pricing and possible IBM chip production problems could hinder results. “With the majority of growth in the desktop PC market for PCs costing below $1,000, only time will tell if Apple can entice users to abandon their comfort zones.”
