At the seventh annual Success By Design conference at the Rhode Island Convention Center, Apple VP of retail Ron Johnson said the company’s “science museum-like stores work,” according to The Providence Journal. He said that Apple Stores are sparse, open and have a feeling that’s more like a hands-on exhibit at a science museum. Johnson said the idea was to make customers feel as though they are in a public place such as a library. “We wanted an atmosphere that was inviting, not intimidating, forward-looking, warm, interactive,” he said. “And it makes you feel intelligent just by being there.”