Matsushita Electric Industrial and Apple Computer plan to market a digital video editing system that would “simplify and lower the costs of making TV broadcasts, movies and DVDs,” reports AP. The technology links Macs and digital video-editing software to an upcoming Matsushita video recorder. “This will allow TV program producers, film studios and advertisers to churn out programs, ads and movies in the increasingly popular format that high-definition television sets and digital movie projectors use,” said Yoshihiro Kitadeya, spokesman for Matsushita in the story. The package is expected to cost less than 4 million yen (US$37,000) — much lower than the 50 million yen (US$463,000) price for conventional production and editing equipment.