South African search portal Ananzi has created an interface specifically catering to Mac users, reports ITWeb. “Apple users have always been able to search and make full use of the Ananzi site, but now they will be automatically redirected to another section of the Ananzi site which is specifically designed for, and provides content aimed at, enhancing their Web experience,” said Ananzi MD Mark Buwalda in the story (Buwalda himself is a Mac fan). “In many ways, South African Apple users have been lacking an online ‘home’ in terms of a search engine specifically designed to cater to their needs,” said Core Group director RJ van Spaandonk. “Studies around the world reveal that Apple users tend to be exceptionally brand loyal and are united by a common thread — their love of the platform.”
