Apple said Wednesday that it is trying new efforts to boost sales of Macs to business and government customers. “Apple sales chief Tim Cook told financial analysts that the company last month launched a direct effort that’s aimed at the creative market and government entities, with 70 Apple employees working in either field sales or telephone sales,” CNET reports. “Cook said the company has also established employee purchase programs at about 100 companies in recent weeks, an effort Cook said will build advocates for bringing the Mac into the workplace.”