“We would like to see our market share grow,” Apple CEO Steve Jobs told The Independent last week at Apple Expo in Paris. But he argued: “Our strategy is to innovate. We are the innovator of the industry. Most of our competitors try to copy us. Our strategy has worked really well for us.” Jobs went on to say: “If you went to BMW and asked them why they don’t outsell the Ford Taurus, they would say they don’t want to make that sort of car. Apple has 25 million customers around the world, and our goal is to give them the best personal computer that we can, with the best operating system and some of the best applications.”
