Apple’s iTunes Music Store came in at number 2 in this year’s Blender 100, “a compendium of the most essential artists, trends, gadgets and sex objects in music today.” “Apple’s new music service is saving the record business, one download at a time,” writes Rob Tannenbaum in the August 2003 issue of the popular music magazine. “It’s a phenomenal success,” says Lyor Cohen, CEO of the Island Def Jam Music Group in the article. “Kids are the laziest human beings on Earth, so I was thankful that someone made it easy to get music delivered in the comfort of your home.”