SimpleTech entered the desktop storage market today with the introduction of its 120GB SimpleDrive FireWire/USB 2.0 hard drive. The US$199.99 drive features transfer speeds of 400Mb/sec. for FireWire and 480Mb/sec. for USB 2.0, and operates at 7200RPM. The new SimpleDrive also offers plug-and-play installation, is hot-swappable, and the compact design can stand vertically or horizontally.