iView Launches iView Media

Quickest, Easiest Way to Manage, Share and Save Your Photos . . . and Your
Videos, Graphics and Music – Available Now for both Windows and Mac-based

LONDON, April 28, 2003 – iView Multimedia (iView) today announced the
immediate availability of iView Media for Windows- and Mac-based computers.
Designed for a consumer audience, iView Media is based on the company’s
award-winning iView MediaPro, which is widely used by photographers,
graphic designers, and other media professionals. iView Media is easy to
use and powerful. It allows users to manage, share and protect their whole
inventory of digital media – including photos, graphics, video and music

According to InfoTrends Research Group, low end, sub-$1,000 digital cameras
worldwide will reach 51 million units in 2007. In-Stat/MDR predicts that
worldwide portable digital music players will grow to over 36 million. And
by the end of 2003, DVDs will be in more than half of U.S. homes, according
to the DVD Entertainment Group. The rapid rise of these affordable digital
imaging and audio devices is creating unprecedented opportunities for
consumers to capture not only their media favorites, but also the important
moments in their lives.

Find it. Share it.

iView Media permits users to manage photos, music, graphic images, video
and music on their computer hard disks, CDs, servers or the world wide web.
Its efficient, economical design means that it takes little space on a
computer’s hard drive. It supports more than 70 different file types from
JPEG to DV to Movies and reads metadata standards such as EXIF, QT and
IPTC. Its friendly, intuitive look and feel makes managing a wide range of
media easy and fun. With iView Media, you can:

— Easily find photos, movies, sounds and other media
o Organize by searchable tags
o Sort by simple characteristics – not only date, but also event or
— Share photos, movies, sounds and other media with friends and family
o Create slide shows with audio soundtracks
o Instantly play back movies, QTVR and music in any view
o Automatically generate Web galleries of photos and movies
— Store and protect precious photos, audio, video and other media files
with back-up feature

“iView began by providing professional digital media management solutions
on Macintosh computers when there were none,” said Mike Vieyra, chief
executive officer of iView Multimedia Ltd. “We’ve had many users ask us
both for a Windows version of our software and for a more affordable
entry-level product. With the launch of iView Media on both Windows and
Macintosh we are responding to our users’ demands. As we grow, we are
committed to delivering a better, more affordable way of managing, sharing
and storing the sounds and images of the digital lifestyle.”

Pricing and Availability

iView Media for Windows and iView Media for Mac are available now at $29.95
and are available for sale on Supported operating
systems include Windows 98/ME/2000/XP and Mac OS 9 and OS X.

iView MediaPro for Mac is available for sale on
and through local distributors and retailers in the United States, United
Kingdom, Germany, Austria, Switzerland, Japan, Asia Pacific and Australia.
Also today, iView MediaPro version 1.5.7 is available — in accordance with
update policy, this version is free to existing users of iView MediaPro.
Features include: support for CRW format from new Canon Cameras (import
Canon RAW files); reduced size of movies during export of QuickTime
presentations; improved results in ‘find duplicates.’

A Windows-based version of iView MediaPro is planned for later this year.
Those who purchase iView Media now will be credited its value against the
purchase of iView MediaPro for Windows. This offers Windows users the
opportunity to try iView Media and upgrade later if they want more advanced
professional features.

About iView Multimedia

iView Multimedia is a software development and publishing company based in
the U.K. It publishes media asset management software that allows users to
organize and catalog rich media assets such as photos, digital camera
files, graphics, movies, sounds, MP3s, fonts and more. The software runs on
Mac OS 9, Mac OS X and Windows platforms (98/ME/2000/XP), and is used by
home users, hobbyists and professionals alike.

From the very first release of the product in 1996 to the present, the
company has attracted a reputation as the market-leading innovator in its
field. It continues to enhance this reputation, and its products are widely
recognized as best of breed. In December 2002, iView MediaPro was awarded a
MacWorld Eddy for “product excellence and outstanding technological
innovation.” More information is available at