The 10th annual Macintosh Business Expo takes place at the Washington State Convention & Trade Center in Seattle on October 3, 2002. John Brandon, Apple’s Vice President of the Americas and Asia Pacific, will kick off the event at 8:30 a.m. and cover topics regarding the latest advances in Apple technology. The Expo show floor will be open to the public from 10:00 a.m. to 5:00 p.m. and admission is free with advanced registration. The Expo, which is presented by The Computer Store and sponsored by Apple, is one of the largest Mac only exhibitions behind MacWorld and Seybold, according to the press release.