A recent Ad Age Pop Culture Poll of more than 300 agency executives and marketers found that “Apple’s Power Mac G4 won as the favorite tech tool of creatives, with almost 30% of respondents voting for it.” 20.9% of respondents said that their PDA was the most important item, while 16.8% said their cellular phone was the tech tool they couldn’t be without. Other popular devices included Research in Motion’s BlackBerry; Handspring’s Treo, and the iPod and iBook.