The San Jose Mercury News celebrates the 10-year anniversary of QuickTime by looking back at its history, present place in the world of multimedia, and its future as the base standard for MPEG 4, an emerging video standard expected to make Internet and cellular movie distribution practical. The article discusses a number of ways in which QuickTime has pushed the technology envelope, and offers quotes from musicians, engineers, and technology gurus that explain how QuickTime has changed the face of multimedia.