The Wall Street Journal has published a feature on Jon Rubenstein and Jonathan Ive, the two individuals at Apple who perhaps most shape the company’s products. Rubenstein’s team handles the technical aspects of a product, while Ive and his colleagues focuses on design. “Mr. Rubinstein says the hardware and design team currently have about a dozen projects going on. But he is keeping mum. ‘It helps give the product a bigger impact when it actually comes out,’ he says.”