For Immediate Release
August 28, 2000


Lasso Studio for Adobe GoLive 5.0 to Significantly Ease the Process of
Building Data-Driven Web Sites

Seybold, San Francisco (August 28, 2000) Adobe Systems Incorporated
(NASDAQ: ADBE) and Blue World Communications, Inc., today announced an
agreement to create a product that will integrate Blue World Lasso Studio
and Adobe GoLive 5.0. The new Lasso Studio for Adobe GoLive 5.0 will enable
efficient creation of dynamic, database-driven Web sites powered by Blue
World Lasso Web Data Engine. Blue World will demonstrate a technology
preview of Lasso Studio for Adobe GoLive 5.0 in the Adobe Partner’s
Pavilion at this week’s Seybold conference in San Francisco.

“The robust extensibility environment in Adobe GoLive 5.0 enables us to
provide a complete solution for visually authoring database-driven Web
sites powered by Lasso Web Data Engine,” said Bill Doerrfeld, founder,
president and CEO of Blue World Communications. “The rich set of easy to
use wizards and advanced editors included in Lasso Studio for GoLive will
significantly enhance productivity for both beginners and accomplished
professionals when building data-driven Web sites.”

“We are excited to work with Blue World to bring Lasso Studio for Adobe
GoLive 5.0 to our customers,” said Hank Skorny, senior director of Internet
strategy and alliances for Adobe. “The collaboration between Blue World and
Adobe will allow Web professionals to easily build powerful data-driven Web
applications while working right from within Adobe GoLive 5.0. The bottom
line is that this means greater efficiency and productivity for our

Complete Web Database Publishing

Lasso Studio for Adobe GoLive 5.0 will provide Web professionals with a
visual development environment for building database-driven Web
applications for the Lasso Web Data Engine. Operating from within GoLive
5.0, Web developers can harness the power of the Lasso Studio Configuration
Wizard, the Lasso Site Builder, as well as Lasso Tag Selectors, Tag Editors
and Converters to ease the process of building dynamic, data-driven Web
sites. Lasso Studio for Adobe GoLive 5.0 is scheduled for release in Fall,

About Adobe GoLive 5.0

Adobe GoLive 5.0 includes numerous innovations with over 100 new features
that improve collaboration between coders and designers, increase
productivity, and simplify creation and management of dynamic Web sites.
The Adobe GoLive 5.0 SDK and JavaScript support makes it the ideal platform
for customers, integrators and developers to extend Web application
development. Adobe GoLive 5.0 Dynamic Link allows users to seamlessly
connect to and deliver content from any ODBC-compliant or OLE DB database.
Adobe GoLive 5.0 is part of the Adobe Web Collection, and is tightly
integrated with Adobe Photoshop, Adobe Illustrator, Adobe LiveMotion, Adobe
After Effects and Adobe Premiere.

About Blue World

Blue World Communications ( delivers cross-platform
software tools allowing Web developers and designers to quickly build and
deploy powerful data-driven Web applications. Blue World provides Lasso Web
Data Engine, Lasso Studio, Blue World Store and Blue World ListSearch
service in fulfillment of its mission to bring business to the Internet(TM).

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated ( builds
award-winning software solutions for Web and print publishing. Its graphic
design, imaging, dynamic media, and authoring tools enable customers to
create, publish and deliver visually rich content for various types of
media. Headquartered in San Jose, California, Adobe is the third largest PC
software company in the U.S., with annual revenues exceeding $1 billion.