Apple On-Line Store Orders Top 12 Million Dollars in First Month

Apple Store Becomes Third Largest e-commerce Site in Under 30 Days

CUPERTINO, California–Dec. 10, 1997–Apple Computer, Inc. today reported
that The Apple Store, its new online store (,
received over $12 million dollars of orders in its first 30 days of
operation. The Apple Store opened its e-doors on Nov. 10, 1997.

“The Apple Store is now one of the top e-commerce sites on the Internet,”
said Steve Jobs, Apple’s interim CEO. “We are thrilled by the customer
acceptance of both the store and our new build-to-order program.”

The Apple Store is one element of Apple’s new distribution strategy, which
also includes a broad new relationship with CompUSA, one of the nation’s
largest computer resellers. CompUSA is opening an Apple “store within a
store” in every one of their over 140 stores in the US. Each “store within
a store” features the complete Apple computer line, a large selection of
accessories, and over 200 Macintosh software titles–all in a single
Apple-branded location within the store.

The Apple Store was created using WebObjects, Apple’s award winning web
development software which has become a market share leader. Apple recently
announced WebObjects version 3.5, featuring improved Java support and
greater ease of use through its Direct-to-Web technology. WebObjects is
transforming the way many companies approach the development of web
commerce applications.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons, and consumers in over
140 countries around the world.

Press Contacts:
Katie Cotton
Apple Computer, Inc.
(408) 974-7269

Rhona Hamilton
Apple Computer, Inc.
(408) 974-6439