Contact: Susan Whitney
MacTech Magazine
805-494-9797 x 105

New MacTech Web Site To Be Previewed At Developer Central
at MacWorld Expo Boston, 1997

WESTLAKE VILLAGE, CA — AUGUST 7, 1997 — Xplain Corporation, publisher of
MacTech(r) Magazine is very excited to offer preview of its new web site
at MacWorld Expo Boston August 6 – August 8, 1997.

This is not just any ordinary developer web site. The MacTech web site is
dedicated to the Macintosh developer. With access to a world of reference
material it’s a great starting place for the beginner and voluminous enough
for the experienced developer.

Right at your finger tips you have exclusive access to the entire library
of MacTech articles featured in the magazine from 1984 through May 1997.
That’s 1600 articles in 139 issues. In addition, the site has the entire
history of develop, Apple’s award winning technical journal. That’s 29
issues from 1990 – 1997. Also, the site is also the largest known archive
of Frameworks (the publication of the late Software Frameworks
Association). All in all, there are over 3000 pages of content planned on
the new MacTech site.

If speed is what you’re looking for, this web site has it. There is
flatter organization which requires less clicks and smaller-faster graphics
for faster loading. This is all made simple with new easy navigation to
help you get in and out of where you want to go FAST. Also, searching on
the new site is easier than before via the new Phantom search engine
courtesy of Maxum. Plus, the web site keeps you up to date and informed
featuring all the breaking news in the developer community.

“Since 1995, MacTech has had a very active Web site that is not only deep
but broad,” said Neil Ticktin, publisher of MacTech magazine. “Now we’ve
made changes to make it easier to access than ever. Clearly, having
several thousand pages of Mac developer content available is great for the
developer community — and doing the right thing for the community has
always been our goal.”

MacTech invites MacWorld attendees to visit the preview of its new web
site, and give input, at the MacTech station within in the main Apple Booth
in Hall B, at Bayside Expo. Or, if you aren’t attending Macworld, keep an
eye for future announcements at as to how to preview
the site.

The launching of the new web site comes at an exciting time for Xplain
Corporation while it is enjoying sizable worldwide growth in the last year.
The growing readership of the magazine, more copies being shipped and
bought on the newsstand, and a number of future issues owed to subscribers
have contributed to the corporation’s success.

Corporate Background:

Xplain Corporation publishes MacTech Magazine (, the
MacTech CD-ROM series, THINK Reference, operates DevDepot
(, and provides custom publishing and trade show
services. Founded in 1984, the company has its offices in Westlake Village,
California. MacTech Magazine was formerly called MacTutor and began
publishing in November, 1984. For more information on Xplain Corporation or
any of its products/services, call the main offices at 805-494-9797, fax at
805-494-9798, send an e-mail to, or send snail mail to PO
Box 5200, Westlake Village, CA 91359-5200, USA.


All contents are Copyright 1984-1997 by Xplain Corporation. All rights
reserved. MacTech is a registered trademark of Xplain Corporation.
MacDev-1, THINK Reference, DevDepot, Sprocket, JavaTech, WebTech,
BeTech, and the MacTutorMan are trademarks of Xplain Corporation. develop
is a trademark of Apple Computer, Inc. Other trademarks and copyrights
appearing in this printing or software remain the property of their
respective holders.