[NPL] NetMind Mind-it Software
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[NPL] NetMind Mind-it Software

For Immediate Release

NetMind's New Webmaster Program Offers Change Detection Tools and Tailored
Reports to Target and Retain Web Site Visitors

NetMind Mind-it Software Encourages Repeat Visits With Customized
Communication and Detailed Analysis of Web Site Traffic for FREE

Campbell, CA November 10, 1998 NetMind, the leading supplier of Change
Detection solutions for the consumer and enterprise markets, today
announced a new Webmaster Program. The NetMind Webmaster Program assists
Webmasters by offering its powerful third-generation Change Detection
software free of charge to better target and retain Web site traffic
through customized messages and reports.

"Using NetMind's free Mind-it service, visitors to our site can register to
be notified when new content is added," said Colleen Temple, online editor
for Intermec Technologies Corporation. "This service acts as a pull
strategy to bring people back to the site and provides us with valuable
demographic information concerning our visitors so we can better develop
the site to meet their needs."

NetMind's Webmaster Program is built around the company's free online
consumer service called Mind-it. Currently used by over 4 million
individuals, Mind-it lets individuals monitor any Web-based information,
then be notified of relevant changes to this information via email. Through
the Webmaster Program, Webmasters have free access to the code and tools
needed to incorporate Mind-it buttons on their sites and, as a result, they
will receive aggregated profile reports about visitors who sign up to track
information on their sites. Today, over 25,000 Webmasters are already using
NetMind buttons on their sites to let users track everything from travel
fares and hobbies to medical and retail sites. NetMind's reporting
capabilities will keep Webmasters appraised of how many visitors are
returning to their sites as a result of the email notification service.
"Mind-it is better at targeting visitors over email newsletters and
listservs since it lets you know exactly what pages and information your
visitors are tracking," said Mark Richards, vice president of marketing for
NetMind. "Mind-it can be up and running on your site in just a few minutes
- it's that easy to incorporate! In addition, NetMind handles all
administrative, technical and server tasks - a huge time savings by

How Do I Get Mind-it On My Site?

Webmasters can easily incorporate Mind-it into their Web sites by simply
"copying and pasting" a few lines of code found at NetMind's site at
www.netmind.com/html/webmasters.html. This code creates a special Mind-it
button and email address field to be placed anywhere on a Web page. To be
notified of changes to information on a particular page, a visitor simply
types in an email address and a change notification will be sent to them
via email whenever relevant updates occur. This means visitors will
automatically be referred back to your site when information has been

How Does It Work?

Mind-it typically checks each registered Web page once every 24 hours.
NetMind's third generation Change Detection technology is a mature
technology sophisticated enough to ignore trivial changes, such as counters
and banner ads, so visitors are not inundated with irrelevant change
notices. Information can be "minded" within a page or by keyword.

What Do I Get From Joining the Webmaster Program? Mind-it encourages
Webmasters to develop personal relationships and one-to-one marketing
activities with their visitors. New to NetMind's offerings for Webmasters
is the ability to create and send personalized messages with each change
notification. For example, when a page is updated with new sale prices, a
Webmaster may choose to write a personalized message about the products on
sale to visitors. This message is then sent, along with the change
notification, to all subscribers of that page.

In addition, Webmasters can customize the confirmation page visitors
receive after their initial sign-up and visitors may track by keyword for
topics of their interest. Finally, members of the Webmaster Program will
now receive priority technical support from NetMind.

What Kind of Demographic Information Do I Get?

NetMind offers the following aggregated visitor information to members of
the Webmaster Program: - Number of users requesting update notices - Age

- Gender
- Geographic information
- Browser used
- Email client used
- Business or personal use.

This information can be used to support advertising sales on Web sites, for
NetMind's report can be used as reference documentation about who is being
reached and how often. Webmasters can receive reports on users at any time.
Aggregated data is given to protect visitor anonymity. Additional profiling
services will be forthcoming from NetMind.

To sign up or find out more about NetMind's Webmaster Program, visit the
NetMind Web site at www.netmind.com and click on the "For Webmasters" link.

About NetMind

NetMind is the leading supplier of Change Detection software solutions for
the consumer and enterprise markets. Its flagship product, Enterprise
Minder, is based on the company's core technology that serves over 4
million active customers by tracking important information on the Internet
and relaying relevant changes in a timely manner via email, wireless
devices, Web pages and links. Corporations, such as Hitachi, Fujitsu,
Kimberly-Clark, Telxon and US Pharmacopoeia, are using Enterprise Minder
for a wide range of applications, including competitive intelligence,
customer profiling, technical information tracking, financial updates,
online purchasing, job postings, and general Web site visitor retention.
Based in Campbell, CA, NetMind was founded in 1996. For more information on
NetMind, visit us at www.netmind.com.
For Press/Analyst Inquiries, Contact:
Jill Ryan
McLean Public Relations
Telephone: 650-685-3850


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