[NPL] Lasso Studio for Macromedia Dreamweaver
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[NPL] Lasso Studio for Macromedia Dreamweaver

FOR IMMEDIATE RELEASE December 15, 1999

BLUE WORLD RELEASES LASSO STUDIO FOR DREAMWEAVER

New solution provides amazingly powerful yet easy to use Web application
development environment--entirely within Macromedia Dreamweaver 3

Bellevue, WA--December 15, 1999--Blue World Communications, Inc.--pioneers
of the Web Data Engine--today announced the release of Lasso Studio for
Macromedia Dreamweaver--the revolutionary new solution to quickly build
powerful data-driven Web applications for deployment using the Lasso Web
Data Engine. Lasso Studio for Dreamweaver offers the first comprehensive
solution for developing robust, dynamic Web applications entirely within
Dreamweaver, a leading website authoring solution from Macromedia, Inc.

"We're pleased Blue World is providing a powerful, easy-to-use solution for
building database-driven Web sites," said Kevin Lynch, senior vice
president and general manager for Macromedia. "Lasso Studio for Dreamweaver
allows our large community of Web application developers and Web designers
to visualize both the logic, textual content and graphic elements, thereby
achieving dramatic gains in productivity."

"Blue World is pleased to deliver a revolutionary new way of building
database-driven Web sites," said Bill Doerrfeld, president and CEO of Blue
World Communications. "Finally, Web designers and Web application
developers can work together in a visually intuitive environment. Lasso
Studio for Dreamweaver continues the onslaught of innovative, easy to use
Web application development and deployment tools which have led hundreds of
thousands of Web sites to depend on Blue World Lasso technology."

Complete Web Application Development Environment

Lasso Studio for Dreamweaver introduces a visual, structured development
environment for building database-driven Web applications aimed to meet the
needs of beginning and advanced users alike. Beginners can Web-enable
databases within minutes of installation. Lasso Studio Configuration Wizard
links database schema information for dynamic display throughout Lasso
Studio for Dreamweaver. Instantly create database-linked Web forms with the
Lasso Studio Form Builder. Engage the full power of custom editing via the
guided creation of complex, accurately coded programming constructs using
the Lasso Studio Property Inspectors, Tag Editor, Name/Value Pair Editor,
Tag Selector, Sub-Tag Selector, Email Editor and more.

Supports Multiple Databases and Platforms

Lasso Studio for Dreamweaver operates on the primary platforms for Web
application development including Windows 95/98/NT and Macintosh. Lasso
Studio for Dreamweaver allows Web developers to quickly Web-enable any
Lasso compatible database including SQL Server, Oracle, MySQL, Access, 4D,
FileMaker Pro, Sybase, Informix and more. Solutions created using Lasso
Studio for Dreamweaver easily migrate and scale across multiple databases
and platforms with little or no modification.

Easily Build Robust Web Applications

Unlike competing solutions that require the complex combination of multiple
differing technologies (e.g. SQL, VBScript, JScript, Java, JavaScript and
server-side markup tags) to accomplish basic database access and
server-side scripting routines, Lasso offers an easy to master HTML-like
tag-based language that provides a common approach for both database access
and server-side scripting. As a result, Lasso developers attain
unparalleled productivity allowing them to focus less on the complexities
of building data-driven Web pages and more on creating visually and
functionally rich Web applications. Now with Lasso Studio for Dreamweaver,
the Lasso approach to building Web applications is easier than ever.

Lasso Studio for Dreamweaver Talk

As a service to customers and prospects interested in Lasso Studio for
Dreamweaver, Blue World today also launched Lasso Studio for Dreamweaver
Talk, a free email service where members exchange tips and techniques,
feature requests and receive user-to-user support. Information on how to
join Lasso Studio for Dreamweaver Talk--including links to the
Lasso-powered Lasso Studio for Dreamweaver Talk archives--is available at
http://www.blueworld.com/blueworld/lists/ls4dw.html. To subscribe to Lasso
Studio for Dreamweaver Talk, send an email message to
requests@blueworld.com with "subscribe lassostudiodw" in the body of the
message.

Additional Information

Additional information about Lasso Studio for Dreamweaver is available on
the Lasso Studio website at http://www.blueworld.com/LassoStudio/.
Information about Macromedia Dreamweaver 3 along links to download a free
30-day trial version is available at
http://www.macromedia.com/software/dreamweaver/.

Availability

Lasso Studio for Dreamweaver is immediately available via authorized
resellers and the Blue World Store (http://store.blueworld.com/) at $349
boxed and $299 electronic download. Lasso Studio for Dreamweaver includes
and works exclusively with the new Lasso Studio Web Data Engine 3.6, a
single-user version of the Lasso Web Data Engine previously available as
Lasso Developer 3.5. Current registered customers of Lasso Developer 3.5
are eligible for an Internet downloadable version of the complete Lasso
Studio for Dreamweaver package free of charge. A 30-day evaluation version
of Lasso Studio for Dreamweaver is available via the Blue World download
Web page at http://www.blueworld.com/download/.

About Blue World

Blue World Communications (http://www.blueworld.com) delivers
cross-platform software tools allowing Web developers and designers to
quickly build and deploy powerful data-driven Web applications. Blue World
provides the Lasso Web Data Engine (http://www.blueworld.com/lasso/), Lasso
Studio for Dreamweaver (http://www.blueworld.com/LassoStudio/), the Blue
World Store (http://store.blueworld.com) and the Blue World ListSearch
service (http://listsearch.blueworld.com) in fulfillment of its mission to
bring business to the Internet. Having been cited as the State of
Washington's 12th fastest growing technology company, Blue World, based in
Bellevue, WA is a privately held company founded in 1992.

 
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