[NPL] AdKnowledge's Campaign Manager
TweetFollow Us on Twitter

[NPL] AdKnowledge's Campaign Manager

For Immediate Release

ADKNOWLEDGE INTRODUCES CAMPAIGN MANAGER -- AUTOMATES WEB AD PROCESS AND
INCREASES ADVERTISING EFFECTIVENESS

Newest Component of the AdKnowledge System Saves Advertising Agencies Time,
Money and Hassle in Buying and Trafficking Web Ads

Palo Alto, Calif. -- August 31, 1998 -- AdKnowledge, the only independent
provider of end-to-end web advertising management products for advertising
agencies and their clients, today announced the availability of Campaign
Manager. The latest component of the AdKnowledge System, Campaign Manager,
improves agencies' profitability by streamlining the execution of buys and
the trafficking of web advertising campaigns. With the new Campaign
Manager, the AdKnowledge System builds on the company's web media planning
and ad serving technologies for a single system that makes the web
advertising process more manageable and gives advertising agencies better
control of their web media dollars.

Integrated System Saves Agencies Time and Money

The AdKnowledge System -- which includes four components that span
planning, campaign management, ad placement and tracking, and reporting and
analysis -- increases the effectiveness of campaigns, thereby improving the
return on investment of ad spending. The System's components are seamlessly
integrated to enable agencies to better focus on their core business, and
include:

* Planner, AdKnowledge's comprehensive pre-buy and planning module designed
to help agencies make informed media decisions and negotiate smarter. In
addition to syndicated research from MRI and Simmons, Planner integrates an
extensive amount of research data supplied by third-party partners
including Media Metrix, SRI and NetGuide. And now with this release,
NetRatings' target audience demographics are also included;

* Campaign Manager creates and manages insertion orders and handles
trafficking;

* SmartBanner, the proven technology that automates the placement and
tracking of web advertising campaigns. This advanced technology delivers
all of the leading rich media formats;

* Reporter, for customized reports both during and after campaigns. With
its frequent and near real time reporting capabilities, Reporter enables
effective and efficient creative testing and post-buy analysis.

"The marketplace has been demanding a single solution for the disparate,
often complex processes of planning, buying, trafficking, ad serving and
reporting," said Karen Franco, director of product management at
AdKnowledge. "Now, with Campaign Manager, the AdKnowledge System unifies
these processes into one easy-to-use system for greater control, better
efficiency, more effective ad spending and more profitable web advertising
management."

"AdKnowledge is our partner because they understand our agency's needs,"
said Thomas F. Hespos, Jr., media director, K2 Design, Inc. "The addition
of Campaign Manager to their suite of services will go a long way toward
streamlining our implementation of online ad campaigns. This makes us more
efficient and allows us to give our clients more for their money."

Campaign Management Made Easier & More Effective The new Campaign Manager
includes many features that make the AdKnowledge System a robust tool for
end-to-end campaign management.

Key features include:

* Buy worksheets, which include data from Planner, help agencies keep
information in one place, share it with others in the agency and negotiate
better deals on behalf of clients. Plus, agencies can now easily send RFPs
to any number of sites with just a keystroke;

* Insertion order creation and management enables agencies to easily keep
track of all insertion orders as well as provides the necessary paperwork
to conduct business with web sites;

* Traffic management helps users create traffic instructions for one site
or groups of sites -- just one time -- eliminating the need to re-enter
information multiple times. Users can also send trafficking instructions to
AdKnowledge's SmartBanner ad serving component once, rather than to each
site in a campaign. Users have ultimate control by assigning rotations --
such as every hit, time-based, percentage and more, as well as targeting by
browser, operating system and domain;

* Comprehensive reporting enables users to take advantage of both creative
testing and post-buy analysis reporting. Agencies can see reports in near
real time so they can make smart decisions about which ads are working and
which ones aren't. Users can quickly and efficiently view creatives online
and make changes as often as necessary, or analyze a campaign on a cost per
thousand (CPM) or cost per click (CPC) basis.

Availability and Pricing

The AdKnowledge System is available immediately and the company is
beginning to transition its customers, which number more than 100. The
AdKnowledge System is available on an annual subscription basis. The System
is web-based, so there is no hardware or software to buy, or maintain.
Billing is based on percentage tiers that correlate to agencies' monthly
advertising billing volume.

For more information, or to order the AdKnowledge System, call 800-286-6778
or visit http://www.adknowledge.com.

About AdKnowledge

AdKnowledge is the only independent provider of a complete, end-to-end web
management system that automates the web advertising process and gives
agencies the information they need to maximize the value of their
advertising dollars. The result is decreased costs and increased
profitability for an agency and a higher return on investment for the
advertiser's spending. The AdKnowledge System enables agencies to plan,
buy, traffic, target, serve, report and analyze web advertising campaigns
through one easy-to-manage system. AdKnowledge is a privately held company
funded by Kleiner Perkins Caufield & Byers, Mayfield Fund, The Walden Group
and Partech International. AdKnowledge has headquarters in Palo Alto,
California, maintains offices in New York, and can be reached via phone at
650-842-6500 or on the Internet at http://www.adknowledge.com.

Contact:
Michele Schott
AdKnowledge
650-842-6502
mschott@adknowledge.com

David Templeton
Big Sky Communications, Inc.
203-483-7373
david@bigskypr.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Adobe Muse CC 2017 2018.0.0 - Design and...
Muse CC 2018 is available as part of Adobe Creative Cloud for as little as $14.99/month (or $9.99/month if you're a previous Muse customer). Adobe Muse 2018 enables designers to create websites as... Read more
Adobe Animate CC 2017 18.0.0.107 - Anima...
Animate CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Flash Professional customer). Animate CC 2018 (was Flash CC) lets you... Read more
Hopper Disassembler 4.3.0- - Binary disa...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
GraphicConverter 10.5.1 - $39.95
GraphicConverter is an all-purpose image-editing program that can import 200 different graphic-based formats, edit the image, and export it to any of 80 available file formats. The high-end editing... Read more
Delicious Library 3.7 - Import, browse a...
Delicious Library allows you to import, browse, and share all your books, movies, music, and video games with Delicious Library. Run your very own library from your home or office using our... Read more
Duet 1.6.7.0 - Use your iPad as an exter...
Duet is the first app that allows you to use your iDevice as an extra display for your Mac using the Lightning or 30-pin cable. Note: This app requires a $14.99 iOS companion app. Version 1.6.7.0:... Read more
iExplorer 4.1.5 - View and transfer file...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
Alarm Clock Pro 10.3 - $19.95
Alarm Clock Pro isn't just an ordinary alarm clock. Use it to wake you up in the morning, send and compose e-mails, remind you of appointments, randomize the iTunes selection, control an internet... Read more
Tor Browser Bundle 7.0.7 - Anonymize Web...
The Tor Browser Bundle is an easy-to-use portable package of Tor, Vidalia, Torbutton, and a Firefox fork preconfigured to work together out of the box. It contains a modified copy of Firefox that... Read more
Data Rescue 5.0.1 - Powerful hard drive...
Data Rescue’s new and improved features let you scan, search, and recover your files faster than ever before. We have modernized the file-preview capabilities, added new files types to the recovery... Read more

Wheels of Aurelia (Games)
Wheels of Aurelia 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: | Read more »
Halcyon 6: Starbase Commander guide - ti...
Halcyon 6 is a well-loved indie RPG with stellar tactical combat and some pretty good writing, too. It's now landed on the App Store, so mobile fans, if you're itching for a good intergalactic adventure, here's your game. Being a strategy RPG, the... | Read more »
Game of Thrones: Conquest guide - how to...
Fans of base building games might be excited to know that yet another entry in the genre has materialized - Game of Thrones: Conquest. Yes, you can now join the many kingdoms of the famed book series, or create your own, as you try to conquer... | Read more »
Halcyon 6: Starbase Commander (Games)
Halcyon 6: Starbase Commander 1.4.2.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.4.2.0 (iTunes) Description: An epic space strategy RPG with base building, deep tactical combat, crew management, alien diplomacy,... | Read more »
Legacy of Discord celebrates its 1 year...
It’s been a thrilling first year for fans of Legacy of Discord, the stunning PvP dungeon-crawling ARPG from YOOZOO Games, and now it’s time to celebrate the game’s first anniversary. The developers are amping up the festivities with some exciting... | Read more »
3 reasons to play Thunder Armada - the n...
The bygone days of the Battleship board game might have past, but naval combat simulators still find an audience on mobile. Thunder Armada is Chinese developer Chyogames latest entry into the genre, drawing inspiration from the explosive exchanges... | Read more »
Experience a full 3D fantasy MMORPG, as...
Those hoping to sink their teeth into a meaty hack and slash RPG that encourages you to fight with others might want to check out EZFun’s new Eternity Guardians. Available to download for iOS and Android, Eternity Guardians is an MMORPG that lets... | Read more »
Warhammer Quest 2 (Games)
Warhammer Quest 2 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dungeon adventures in the Warhammer World are back! | Read more »
4 of the best Halloween updates for mobi...
Halloween is certainly one of our favorite times for mobile game updates. Many popular titles celebrate this spooky season with fun festivities that can stretch from one week to even the whole month. As we draw closer and closer to Halloween, we'... | Read more »
Fire Rides guide - how to swing to succe...
It's another day, which means another Voodoo game has come to glue our hands to our mobile phones. Yes, it's been an especially prolific month for this particular mobile publisher, but we're certainly not complaining. Fire Rides is yet another... | Read more »

Price Scanner via MacPrices.net

Apple restocks full line of refurbished 13″ M...
Apple has restocked a full line of Apple Certified Refurbished 2017 13″ MacBook Pros for $200-$300 off MSRP. A standard Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
13″ 3.1GHz/256GB MacBook Pro on sale for $167...
Amazon has the 2017 13″ 3.1GHz/256GB Space Gray MacBook Pro on sale today for $121 off MSRP including free shipping: – 13″ 3.1GHz/256GB Space Gray MacBook Pro (MPXV2LL/A): $1678 $121 off MSRP Keep an... Read more
13″ MacBook Pros on sale for up to $120 off M...
B&H Photo has 2017 13″ MacBook Pros in stock today and on sale for up to $120 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more
15″ MacBook Pros on sale for up to $200 off M...
B&H Photo has 15″ MacBook Pros on sale for up to $200 off MSRP. Shipping is free, and B&H charges sales tax in NY & NJ only: – 15″ 2.8GHz MacBook Pro Space Gray (MPTR2LL/A): $2249, $150... Read more
Roundup of Apple Certified Refurbished iMacs,...
Apple has a full line of Certified Refurbished 2017 21″ and 27″ iMacs available starting at $1019 and ranging up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free... Read more
Sale! 27″ 3.8GHz 5K iMac for $2098, save $201...
Amazon has the 27″ 3.8GHz 5K iMac (MNED2LL/A) on sale today for $2098 including free shipping. Their price is $201 off MSRP, and it’s the lowest price available for this model (Apple’s $1949... Read more
Sale! 10″ Apple WiFi iPad Pros for up to $100...
B&H Photo has 10.5″ WiFi iPad Pros in stock today and on sale for $50-$100 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB iPad Pro: $... Read more
Apple iMacs on sale for up to $130 off MSRP w...
B&H Photo has 21-inch and 27-inch iMacs in stock and on sale for up to $130 off MSRP including free shipping. B&H charges sales tax in NY & NJ only: – 27″ 3.8GHz iMac (MNED2LL/A): $2179 $... Read more
2017 3.5GHz 6-Core Mac Pro on sale for $2799,...
B&H Photo has the 2017 3.5GHz 6-Core Mac Pro (MD878LL/A) on sale today for $2799 including free shipping plus NY & NJ sales tax only . Their price is $200 off MSRP. Read more
12″ 1.2GHz Space Gray MacBook on sale for $11...
Amazon has the 2017 12″ 1.2GHz Space Gray Retina MacBook on sale for $100 off MSRP. Shipping is free: 12″ 1.2GHz Space Gray MacBook: $1199.99 $100 off MSRP Read more

Jobs Board

Product Manager - *Apple* Pay on the *Appl...
Job Summary Apple is looking for a talented product manager to drive the expansion of Apple Pay on the Apple Online Store. This position includes a unique Read more
*Apple* Retail - Multiple Positions - Farmin...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Frameworks Engineer, *Apple* Watch - Apple...
Job Summary Join the team that is shaping the future of software development for Apple Watch! As a software engineer on the Apple Watch Frameworks team you will Read more
*Apple* News Product Marketing Mgr., Publish...
Job Summary The Apple News Product Marketing Manager will work closely with a cross-functional group to assist in defining and marketing new features and services. Read more
Fraud Analyst, *Apple* Advertising Platform...
Job Summary Apple Ad Platforms has an opportunity to redefine advertising on mobile devices. Apple reaches hundreds of millions of iPhone, iPod touch, and iPad Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.