[NPL] AdKnowledge's Campaign Manager
TweetFollow Us on Twitter

[NPL] AdKnowledge's Campaign Manager

For Immediate Release

ADKNOWLEDGE INTRODUCES CAMPAIGN MANAGER -- AUTOMATES WEB AD PROCESS AND
INCREASES ADVERTISING EFFECTIVENESS

Newest Component of the AdKnowledge System Saves Advertising Agencies Time,
Money and Hassle in Buying and Trafficking Web Ads

Palo Alto, Calif. -- August 31, 1998 -- AdKnowledge, the only independent
provider of end-to-end web advertising management products for advertising
agencies and their clients, today announced the availability of Campaign
Manager. The latest component of the AdKnowledge System, Campaign Manager,
improves agencies' profitability by streamlining the execution of buys and
the trafficking of web advertising campaigns. With the new Campaign
Manager, the AdKnowledge System builds on the company's web media planning
and ad serving technologies for a single system that makes the web
advertising process more manageable and gives advertising agencies better
control of their web media dollars.

Integrated System Saves Agencies Time and Money

The AdKnowledge System -- which includes four components that span
planning, campaign management, ad placement and tracking, and reporting and
analysis -- increases the effectiveness of campaigns, thereby improving the
return on investment of ad spending. The System's components are seamlessly
integrated to enable agencies to better focus on their core business, and
include:

* Planner, AdKnowledge's comprehensive pre-buy and planning module designed
to help agencies make informed media decisions and negotiate smarter. In
addition to syndicated research from MRI and Simmons, Planner integrates an
extensive amount of research data supplied by third-party partners
including Media Metrix, SRI and NetGuide. And now with this release,
NetRatings' target audience demographics are also included;

* Campaign Manager creates and manages insertion orders and handles
trafficking;

* SmartBanner, the proven technology that automates the placement and
tracking of web advertising campaigns. This advanced technology delivers
all of the leading rich media formats;

* Reporter, for customized reports both during and after campaigns. With
its frequent and near real time reporting capabilities, Reporter enables
effective and efficient creative testing and post-buy analysis.

"The marketplace has been demanding a single solution for the disparate,
often complex processes of planning, buying, trafficking, ad serving and
reporting," said Karen Franco, director of product management at
AdKnowledge. "Now, with Campaign Manager, the AdKnowledge System unifies
these processes into one easy-to-use system for greater control, better
efficiency, more effective ad spending and more profitable web advertising
management."

"AdKnowledge is our partner because they understand our agency's needs,"
said Thomas F. Hespos, Jr., media director, K2 Design, Inc. "The addition
of Campaign Manager to their suite of services will go a long way toward
streamlining our implementation of online ad campaigns. This makes us more
efficient and allows us to give our clients more for their money."

Campaign Management Made Easier & More Effective The new Campaign Manager
includes many features that make the AdKnowledge System a robust tool for
end-to-end campaign management.

Key features include:

* Buy worksheets, which include data from Planner, help agencies keep
information in one place, share it with others in the agency and negotiate
better deals on behalf of clients. Plus, agencies can now easily send RFPs
to any number of sites with just a keystroke;

* Insertion order creation and management enables agencies to easily keep
track of all insertion orders as well as provides the necessary paperwork
to conduct business with web sites;

* Traffic management helps users create traffic instructions for one site
or groups of sites -- just one time -- eliminating the need to re-enter
information multiple times. Users can also send trafficking instructions to
AdKnowledge's SmartBanner ad serving component once, rather than to each
site in a campaign. Users have ultimate control by assigning rotations --
such as every hit, time-based, percentage and more, as well as targeting by
browser, operating system and domain;

* Comprehensive reporting enables users to take advantage of both creative
testing and post-buy analysis reporting. Agencies can see reports in near
real time so they can make smart decisions about which ads are working and
which ones aren't. Users can quickly and efficiently view creatives online
and make changes as often as necessary, or analyze a campaign on a cost per
thousand (CPM) or cost per click (CPC) basis.

Availability and Pricing

The AdKnowledge System is available immediately and the company is
beginning to transition its customers, which number more than 100. The
AdKnowledge System is available on an annual subscription basis. The System
is web-based, so there is no hardware or software to buy, or maintain.
Billing is based on percentage tiers that correlate to agencies' monthly
advertising billing volume.

For more information, or to order the AdKnowledge System, call 800-286-6778
or visit http://www.adknowledge.com.

About AdKnowledge

AdKnowledge is the only independent provider of a complete, end-to-end web
management system that automates the web advertising process and gives
agencies the information they need to maximize the value of their
advertising dollars. The result is decreased costs and increased
profitability for an agency and a higher return on investment for the
advertiser's spending. The AdKnowledge System enables agencies to plan,
buy, traffic, target, serve, report and analyze web advertising campaigns
through one easy-to-manage system. AdKnowledge is a privately held company
funded by Kleiner Perkins Caufield & Byers, Mayfield Fund, The Walden Group
and Partech International. AdKnowledge has headquarters in Palo Alto,
California, maintains offices in New York, and can be reached via phone at
650-842-6500 or on the Internet at http://www.adknowledge.com.

Contact:
Michele Schott
AdKnowledge
650-842-6502
mschott@adknowledge.com

David Templeton
Big Sky Communications, Inc.
203-483-7373
david@bigskypr.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read... | Read more »
How to upgrade your character in Spellsp...
So you’ve mastered the basics of Spellspire. By which I mean you’ve realised it’s all about spelling things in a spire. What next? Well you’re going to need to figure out how to toughen up your character. It’s all well and good being able to spell... | Read more »
5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon,... | Read more »
How to navigate the terrain in Sky Charm...
Sky Charms is a whimsical match-'em up adventure that uses creative level design to really ramp up the difficulty. [Read more] | Read more »
Victorious Knight (Games)
Victorious Knight 1.3 Device: iOS Universal Category: Games Price: $1.99, Version: 1.3 (iTunes) Description: New challenges awaits you! Experience fresh RPG experience with a unique combat mechanic, packed with high quality 3D... | Read more »
Agent Gumball - Roguelike Spy Game (Gam...
Agent Gumball - Roguelike Spy Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Someone’s been spying on Gumball. What the what?! Two can play at that game! GO UNDERCOVERSneak past enemy... | Read more »
Runaway Toad (Games)
Runaway Toad 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It ain’t easy bein’ green! Tap, hold, and swipe to help Toad hop to safety in this gorgeous new action game from the creators of... | Read more »
PsyCard (Games)
PsyCard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers och Card City Nights, Progress To 100 and Ittle Dew PSYCARD is a minesweeper-like game set in a cozy cyberpunk... | Read more »
Sago Mini Robot Party (Education)
Sago Mini Robot Party 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: -- Children's Technology Review Editor's Choice -- | Read more »
Egz – The Origin of the Universe (Games...
Egz – The Origin of the Universe 1.0.2 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.2 (iTunes) Description: ►►► Special offer until 2nd may : get the game at 2.99€ instead of 3.99€ ! ◄◄◄ Egz is a mesmerizing mix... | Read more »

Price Scanner via MacPrices.net

Mac minis on sale for up to $100 off MSRP
B&H Photo has Mac minis on sale for up to $100 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $649 $50 off MSRP - 2.8GHz Mac mini... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for $130-$200 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1169 $130 off MSRP - 13″ 2.7GHz/... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
SanDisk Half-Terabyte SSD Optimized for Every...
SanDisk Corporation has announced the SanDisk Z410 SSD, a cost-competitive, half-terabyte solid state drive (SSD) that enables manufacturers to design for a broad range of desktop PCs and laptops.... Read more
Churchill Downs Racetrack Selects VenueNext t...
Churchill Downs Racetrack has announced an agreement with VenueNext to implement its technology platform for the start of Churchill Downs 2016 Spring Meet, which includes the 142nd running of the... Read more
Record 700 Million Pounds of CE Recycled in 2...
The Consumer Technology Association (CTA) reports that a record-setting 700 million pounds of consumer electronics (CE) have been recycled under the eCycling Leadership Initiative (ELI). According to... Read more
Price drops on clearance 12-inch Retina MacBo...
B&H Photo has dropped prices on leftover 2015 12″ Retina MacBooks with models now available starting at $999. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook... Read more
15-inch Retina MacBook Pros available for $20...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Target offers Apple Watch Sport for $50 off M...
Target has Apple Watch Sports on sale for $50 off MSRP for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary... Read more
Apple restocks Certified Refurbished Mac mini...
Apple has restocked Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Retail - Multiple Positions - Apple,...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.