[NPL] AdKnowledge's Campaign Manager
TweetFollow Us on Twitter

[NPL] AdKnowledge's Campaign Manager

For Immediate Release

ADKNOWLEDGE INTRODUCES CAMPAIGN MANAGER -- AUTOMATES WEB AD PROCESS AND
INCREASES ADVERTISING EFFECTIVENESS

Newest Component of the AdKnowledge System Saves Advertising Agencies Time,
Money and Hassle in Buying and Trafficking Web Ads

Palo Alto, Calif. -- August 31, 1998 -- AdKnowledge, the only independent
provider of end-to-end web advertising management products for advertising
agencies and their clients, today announced the availability of Campaign
Manager. The latest component of the AdKnowledge System, Campaign Manager,
improves agencies' profitability by streamlining the execution of buys and
the trafficking of web advertising campaigns. With the new Campaign
Manager, the AdKnowledge System builds on the company's web media planning
and ad serving technologies for a single system that makes the web
advertising process more manageable and gives advertising agencies better
control of their web media dollars.

Integrated System Saves Agencies Time and Money

The AdKnowledge System -- which includes four components that span
planning, campaign management, ad placement and tracking, and reporting and
analysis -- increases the effectiveness of campaigns, thereby improving the
return on investment of ad spending. The System's components are seamlessly
integrated to enable agencies to better focus on their core business, and
include:

* Planner, AdKnowledge's comprehensive pre-buy and planning module designed
to help agencies make informed media decisions and negotiate smarter. In
addition to syndicated research from MRI and Simmons, Planner integrates an
extensive amount of research data supplied by third-party partners
including Media Metrix, SRI and NetGuide. And now with this release,
NetRatings' target audience demographics are also included;

* Campaign Manager creates and manages insertion orders and handles
trafficking;

* SmartBanner, the proven technology that automates the placement and
tracking of web advertising campaigns. This advanced technology delivers
all of the leading rich media formats;

* Reporter, for customized reports both during and after campaigns. With
its frequent and near real time reporting capabilities, Reporter enables
effective and efficient creative testing and post-buy analysis.

"The marketplace has been demanding a single solution for the disparate,
often complex processes of planning, buying, trafficking, ad serving and
reporting," said Karen Franco, director of product management at
AdKnowledge. "Now, with Campaign Manager, the AdKnowledge System unifies
these processes into one easy-to-use system for greater control, better
efficiency, more effective ad spending and more profitable web advertising
management."

"AdKnowledge is our partner because they understand our agency's needs,"
said Thomas F. Hespos, Jr., media director, K2 Design, Inc. "The addition
of Campaign Manager to their suite of services will go a long way toward
streamlining our implementation of online ad campaigns. This makes us more
efficient and allows us to give our clients more for their money."

Campaign Management Made Easier & More Effective The new Campaign Manager
includes many features that make the AdKnowledge System a robust tool for
end-to-end campaign management.

Key features include:

* Buy worksheets, which include data from Planner, help agencies keep
information in one place, share it with others in the agency and negotiate
better deals on behalf of clients. Plus, agencies can now easily send RFPs
to any number of sites with just a keystroke;

* Insertion order creation and management enables agencies to easily keep
track of all insertion orders as well as provides the necessary paperwork
to conduct business with web sites;

* Traffic management helps users create traffic instructions for one site
or groups of sites -- just one time -- eliminating the need to re-enter
information multiple times. Users can also send trafficking instructions to
AdKnowledge's SmartBanner ad serving component once, rather than to each
site in a campaign. Users have ultimate control by assigning rotations --
such as every hit, time-based, percentage and more, as well as targeting by
browser, operating system and domain;

* Comprehensive reporting enables users to take advantage of both creative
testing and post-buy analysis reporting. Agencies can see reports in near
real time so they can make smart decisions about which ads are working and
which ones aren't. Users can quickly and efficiently view creatives online
and make changes as often as necessary, or analyze a campaign on a cost per
thousand (CPM) or cost per click (CPC) basis.

Availability and Pricing

The AdKnowledge System is available immediately and the company is
beginning to transition its customers, which number more than 100. The
AdKnowledge System is available on an annual subscription basis. The System
is web-based, so there is no hardware or software to buy, or maintain.
Billing is based on percentage tiers that correlate to agencies' monthly
advertising billing volume.

For more information, or to order the AdKnowledge System, call 800-286-6778
or visit http://www.adknowledge.com.

About AdKnowledge

AdKnowledge is the only independent provider of a complete, end-to-end web
management system that automates the web advertising process and gives
agencies the information they need to maximize the value of their
advertising dollars. The result is decreased costs and increased
profitability for an agency and a higher return on investment for the
advertiser's spending. The AdKnowledge System enables agencies to plan,
buy, traffic, target, serve, report and analyze web advertising campaigns
through one easy-to-manage system. AdKnowledge is a privately held company
funded by Kleiner Perkins Caufield & Byers, Mayfield Fund, The Walden Group
and Partech International. AdKnowledge has headquarters in Palo Alto,
California, maintains offices in New York, and can be reached via phone at
650-842-6500 or on the Internet at http://www.adknowledge.com.

Contact:
Michele Schott
AdKnowledge
650-842-6502
mschott@adknowledge.com

David Templeton
Big Sky Communications, Inc.
203-483-7373
david@bigskypr.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

MacFamilyTree 7.3.4 - Create and explore...
MacFamilyTree gives genealogy a facelift: it's modern, interactive, incredibly fast, and easy to use. We're convinced that generations of chroniclers would have loved to trade in their genealogy... Read more
Yummy FTP 1.10.2 - FTP/SFTP/FTPS client...
Yummy FTP is an FTP + SFTP + FTPS file transfer client which focuses on speed, reliability and productivity. Whether you need to transfer a few files or a few thousand, schedule automatic backups, or... Read more
VueScan 9.5.08 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Iridient Developer 3.0.1 - Powerful imag...
Iridient Developer (was RAW Developer) is a powerful image conversion application designed specifically for OS X. Iridient Developer gives advanced photographers total control over every aspect of... Read more
Air Video Server HD 2.1.0 - Stream video...
Air Video Server HD streams videos instantly from your computer on your iPhone, iPad, iPod touch or Apple TV. No need to worry about converting or transferring files. We took everything that was... Read more
Duplicate Annihilator 5.7.5 - Find and d...
Duplicate Annihilator takes on the time-consuming task of comparing the images in your iPhoto library using effective algorithms to make sure that no duplicate escapes. Duplicate Annihilator... Read more
BusyContacts 1.0.2 - Fast, efficient con...
BusyContacts is a contact manager for OS X that makes creating, finding, and managing contacts faster and more efficient. It brings to contact management the same power, flexibility, and sharing... Read more
Capture One Pro 8.2.0.82 - RAW workflow...
Capture One Pro 8 is a professional RAW converter offering you ultimate image quality with accurate colors and incredible detail from more than 300 high-end cameras -- straight out of the box. It... Read more
Backblaze 4.0.0.872 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac.With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Little Snitch 3.5.2 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more

2K Announces WWE 2K, Mobile's First...
It seems like this month has been pretty big for wrestling. First Wrestlemania, then 2K has announces that they're releasing  WWE 2K for iOS. It's a simulation-based WWE game where you'll get to play with several WWE superstars such as John Cena, ... | Read more »
How the Apple Watch Could Change the Fac...
The Apple Watch is still a ways out, but my previous musings on the wearable’s various features got me thinking: what might it be like a year after launch? Two years? Five years? What if it becomes a symbiotic part of the iOS framework to the point... | Read more »
Pie In The Sky: A Pizza Odyssey (Games)
Pie In The Sky: A Pizza Odyssey 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A game about delivering pizza. In space. | Read more »
Chosen Gives Hopeful Singers, Songwriter...
If YouTube videos and reality TV shows like The Voice have taught us one thing, it’s that there are a lot of people out there who are anxious to show the world their talents. And if they’ve taught us a second thing, it’s that there’s an almost... | Read more »
Android's Popular OfficeSuite Now A...
Once only available for Android devices, OfficeSuite has finally landed on the app store. The Mobile Systems app lets you view, edit, create, and share Word, Excel, and PowerPoint documents as well as convert them to/from PDFs. It's touted as being... | Read more »
Warhammer: Arcane Magic is Coming Soon,...
Turbo Tape Games has announced that they're joining forces with Games Workshop to bring the turn-based strategy board game, Warhammer: Arcane Magic, to life on the iOS. | Read more »
Fast & Furious: Legacy's Creati...
| Read more »
N-Fusion and 505's Ember is Totally...
| Read more »
These are All the Apple Watch Apps and G...
The Apple Watch is less than a month from hitting store shelves, and once you get your hands on it you're probably going to want some apps and games to install. Fear not! We've compiled a list of all the Apple Watch apps and games we've been able to... | Read more »
Appy to Have Known You - Lee Hamlet Look...
Being at 148Apps these past 2 years has been an awesome experience that has taught me a great deal, and working with such a great team has been a privilege. Thank you to Rob Rich, and to both Rob LeFebvre and Jeff Scott before him, for helping me... | Read more »

Price Scanner via MacPrices.net

Adobe Brings Powerful Layout-Design Capabilit...
Adobe today announced the availability of Adobe Comp CC, a free iPad app that enables rapid creation of layout concepts for mobile, Web and print projects. With Comp CC, designers can rough out and... Read more
Apple offering refurbished 27-inch 5K iMacs f...
The Apple Store is offering Apple Certified Refurbished 27″ 3.5GHz 5K iMacs for $2119 including free shipping. Their price is $380 off the price of new models, and it’s the lowest price available for... Read more
16GB iPad mini on sale for $199, save $50
Walmart has 16GB iPad minis (1st generation) available for $199.99 on their online store, including free shipping. Their price is $50 off MSRP. Online orders only. Read more
New 128GB MacBook Airs on sale for $50 off MS...
 B&H Photo has 128GB 11″ and 13″ 2015 MacBook Airs on sale today for $50 off MSRP including free shipping plus NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air (Model #MJVM2LL/A): $849 $50 off... Read more
13-inch 2.6GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished 13″ 2.6GHz/128GB Retina MacBook Pros available for $979 including free shipping. Original MSRP for this model was $1299. Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store is offering Apple Certified Refurbished Mac Pros for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Samsung Galaxy S 6 and Galaxy S 6 edge U.S. P...
Samsung Electronics America, Inc. has announced the Galaxy S 6 and Galaxy S 6 edge will be available in the U.S. beginning April 10, with pre-orders being accepted now. “We have completely reimagined... Read more
13-inch 2.5GHz MacBook Pro (refurbished) avai...
The Apple Store has Apple Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.... Read more
Save up to $80 on iPad Air 2s, NY tax only, f...
 B&H Photo has iPad Air 2s on sale for $80 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469.99 $30 off - 64GB iPad Air 2 WiFi: $549.99 $50 off - 128GB iPad... Read more
iMacs on sale for up to $205 off MSRP
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1019 $80 off - 21″ 2.7GHz iMac: $1189 $110 off - 21″ 2.9GHz... Read more

Jobs Board

DevOps Software Engineer - *Apple* Pay, iOS...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Lead *Apple* Solutions Consultant - Retail...
**Job Summary** Job Summary The Lead ASC is an Apple employee who serves as the Apple business manager and influencer in a hyper-business critical Reseller's store Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.