Apple's Announces QuickTime VR Authoring Studio Contest

"Experience the Revolution" Contest Designed to Inspire Unique and Creative
QuickTime VR Content

CUPERTINO, California--Oct. 27, 1997--Apple Computer, Inc. today announced
the QuickTime VR Authoring Studio "Experience the Revolution" contest. The
contest is designed to inspire QuickTime VR (Virtual Reality) enthusiasts
to design unique and creative movies with QuickTime VR Authoring Studio and
other QuickTime VR tools. QuickTime VR Authoring Studio is a new
professional software application that allows web designers and multimedia
authors to quickly and easily create QuickTime VR panoramas and object
movies.

"The 'Experience the Revolution' contest is designed not only to help
promote Apple's new QuickTime VR Authoring Studio, but also to expand
awareness of QuickTime VR's benefits to the web and multimedia
communities," said David Palermo, QuickTime VR product manager, Apple
Computer, Inc. "We are eager to see what types of movies participants
create. The contest offers an inviting way for content developers to take
QuickTime VR movies to new levels and receive recognition for their
innovation."

"Experience the Revolution" entries will be judged on their creative and
artistic merits, as well as their innovative use of QuickTime VR tools. The
contest deadline is Jan. 31, 1998 and winners will be notified shortly
thereafter.

Winners will be selected in the following categories: Objects -- QuickTime
VR object movies.
Animation Objects -- QuickTime VR object movies containing animation.
Panoramas -- QuickTime VR panoramas with one or more nodes. Multimedia --
QuickTime VR in a multimedia project. Web -- QuickTime VR objects or
panoramas on an HTML page.

For each category, a panel of judges will select the four best entries, all
of which receive a prize according to their rank. In addition, one entry
will be selected "Best of Show" overall.

"Experience the Revolution" Prizes
The "Best of Show" winner will be awarded one Twentieth Anniversary
Macintosh computer. The innovative, flat-panel design features a total
entertainment center including a television tuner; CD player; full computer
hardware, including a PowerPC 603 RISC processor; FM radio tuner;
Acoustimass sound system by Bose; cable adapter for composite video; and a
custom keyboard with detachable trackpad.

Identical first through fourth prizes will be awarded for the winners of
each of the five categories.
First prize -- A Nikon N70 camera with a 35mm to 80mm f/4.5 zoom lens.
Second prize -- Five rolls of Kodak Ektapress' Multispeed film, plus
Kodak processing and PhotoCD conversion.
Third prize -- A copy of the Apple QuickTime VR Authoring Studio.
Fourth prize -- A Kiwi panorama head by Kaidan.

The judging panel consists of six participants with extensive background in
photography, design, computers and video imaging.

For more detailed information on the "Experience the Revolution" contest
and entry forms, see the official contest rules on the World Wide Web at:
http://quicktimevr.apple.com.

QuickTime VR Authoring Studio
Announced at MacWorld Boston, QuickTime VR Authoring Studio is a new
professional software tool based on QuickTime VR technology that allows web
designers and multimedia authors to quickly and easily create QuickTime VR
panoramas and objects.

QuickTime VR Authoring Studio incorporates features which are intended to
simplify the production process of a QuickTime VR panorama movie. Unlike
other VR authoring tools, QuickTime VR Authoring Studio helps create
multi-node QuickTime movies containing objects and panoramas.

QuickTime VR is the acknowledged standard for creating and viewing
photo-realistic environments (panoramas) and real-world objects on Mac OS
and Windows computers. Users interact with QuickTime VR content with a
complete 360 degree perspective and control their viewpoint through the
mouse, keyboard, trackpad, or trackball. Using a QuickTime VR authoring
tool, panoramas and objects are automatically 'stitched together' from
digitized photographs or 3D renderings to create a realistic visual
perspective.

Availability/Pricing
QuickTime VR Authoring Studio is expected to be available in November
through retail channels and will be priced at U.S. $395.

QuickTime: The Foundation for Leading Video Software Tools First released
in 1991, QuickTime is the recognized leader in software technology for the
creation and delivery of digital media. QuickTime is used for professional
video editing, website creation, and the development of CD-ROMs. According
to New Media Magazine, QuickTime comprises over 50 percent of the video
content found on the Internet.

QuickTime provides foundation technology for building powerful digital
media tools. Award-winning video software products--including Adobe After
Effects, Avid Cinema, Adobe Premiere, and Terran Interactive Media Cleaner
Pro, as well as Macromedia's Final Cut--are all built on top of QuickTime.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission - to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Press Contacts:
Sheri Dupart Russell Brady
Apple Computer, Inc. Apple Computer, Inc.
(408) 974-9492 (408) 974-6877
email: dupart@apple.com email: brady2@apple.com