[MD1] Lasso
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[MD1] Lasso

Press Contact:
Bill Doerrfeld
President, Blue World Communications, Inc.
(206) 313-1051
bill@blueworld.com

Blue World Communications announces the availability of Lasso.

New Tool to Effortlessly Tie One's FileMaker Pro Database to the Web
Redefines Performance and Ease-of-Use

ISSAQUAH, WA--October 26, 1996--Blue World Communications, Inc. announces
the recent release of Lasso, the new tool for quickly integrating Claris(r)
Corporation FileMaker Pro(r) 3.0 for the Macintosh databases with the Web.

Lasso is designed for top performance. Searching FileMaker Pro Macintosh
relational databases with tens of thousands of records in under a second is
now possible with Lasso. Lasso's flexible object design allows modules to
be easily constructed permitting additional capabilities to be tightly
interwoven with Lasso's core technology.

Unlike other solutions, Lasso allows complete flexibility of how FileMaker
Pro data is formatted without requiring any changes to the actual database.
Lasso facilitates remote administration of a Web database configuration
from anywhere on the Internet, making it the perfect tool for Web
developers who co-locate their Web server or house their Web server
offsite. Lasso also provides sophisticated routines for security allowing
greater control over how databases are served and administered in shared
environments.

Lasso operates by recognizing special commands placed in standard HTML
files. These commands define all interaction between FileMaker Pro and a
Mac OS Web server. Lasso functions as the "glue" between FileMaker Pro and
the Web. Lasso HTML files (or format files) are easily edited in popular
HTML authoring programs such as Claris Home Page, Adobe PageMill and
BareBones Software BBEdit among others.

Lasso offers many advanced and/or unique features including support for
relations/portals, repeating fields, dynamic population of value lists,
built-in email forwarding, If... Then... Else... conditional statements,
built-in security and more.

A soon-to-be released version will offer Do Script support, facility for
dynamic control of user and browser information (browser type, IP address
routing, time/date stamping, etc...), function as a WebSTAR plug-in and
provide enhanced capabilities throughout Lasso's core features.

Scores of savvy Web developers seeking the best performing and easy way to
serve FileMaker Pro data on the Web, now use Lasso technology. Hundreds of
units have already been sold in the two weeks since release date with
thousands of Lasso Lite users worldwide discovering the benefits of Lasso's
intuitive method, rich feature set and blazing fast performance.

Lasso technology is currently in use behind high traffic sites such as
Apple's Macintosh Hardware and Software Registry
(http://www.macsoftware.apple.com), the 1 million record German fax number
directory (http://www.xxl.de/fax/)
and the multi-million record Austrian telephone number directory
(http://www.atb.at/) among other sites.

Lasso, FileMaker Pro and a Mac OS Web server redefine performance and
ease-of-use setting up professional Internet and intranet database
solutions that accommodate the needs of the vast majority of businesses and
organizations.

Further information about Lasso along with online examples and demos is
available at http://www.blueworld.com/lasso/. An email discussion forum,
Lasso Talk, is available for support and tips on using Lasso. (To subscribe
to Lasso Talk, send a message to lasso@blueworld.com with SUBSCRIBE as
subject.) The searchable archives for Lasso Talk are available to the
public at http://www.blueworld.com/lists/lasso/search.html.

Lasso is currently electronically distributed direct from Blue World
Communications at $299. Lasso will soon be available as a shrink-wrapped
package sold by resellers worldwide including MacZone and others. Sales
related inquiries may be directed to sales@blueworld.com.

FileMaker Pro 3.0 for Macintosh from Claris Corporation, a subsidiary of
Apple Computer, is rapidly growing in acceptance as the preferred database
for Mac-based Web serving, excelling in ease of use, flexibility and
performance. Blue World Communications is a recognized leader in developing
sophisticated custom FileMaker Pro on the Web solutions and now with Lasso
brings this capability to vast numbers of Web developers.

For more information on FileMaker Pro please visit the Claris home page at
http://www.claris.com/ or join the FileMaker Talk or FileMaker CGI Talk
email lists hosted by Blue World Communications, Inc. at
http://www.blueworld.com/lists/.

About Blue World Communications, Inc.

Blue World Communications, Inc.'s mission is "Bringing Business to the
Internet" (tm). Blue World Communications provides a wide range of Internet
products and services including Internet product development, custom
programming, Website design, development and hosting, email listserver
hosting and maintenance and creative services.

Blue World's first commercial Internet product, MacSite Searcher allows
indexing and searching of text on one's Mac-served Website using FileMaker
Pro and Userland's Frontier. Blue World's MailArchiver product
automatically archives email from popular Mac OS email programs such as
Claris Emailer, Qualcomm's Eudora, Quarterdeck's ListSTAR and Apple's Apple
Internet Mail Server into a FileMaker Pro database. MailArchiver enables
rapid searching on thousands of email messages in just seconds and combined
with Lasso, allows email to be made available on the Web.

Blue World Communications, Inc. is committed to further developing easy to
use Web tools which utilize FileMaker Pro.

To order Blue World Communications products call 1-206-313-1051, email
sales@blueworld.com, or visit the Blue World Communications Website at
http://www.blueworld.com/.

-----
Press inquiries should be directed to Bill Doerrfeld at (206) 313-1051 or
through email at bill@blueworld.com.

Lasso, MailArchiver, Blue World Communications and MacSite Searcher are
trademarks of Blue World Communications, Inc. Claris and FileMaker Pro are
trademarks of Claris Corporation, registered in the U.S. and other
countries. Other product and corporate names are property of their
respective holders.

Bill Doerrfeld
Blue World Communications, Inc.
bill@blueworld.com

Tie your FileMaker Pro database to the Web with Lasso
http://www.blueworld.com/lasso/

Bill Doerrfeld
Blue World Communications, Inc.
bill@blueworld.com

Tie your FileMaker Pro database to the Web with Lasso
http://www.blueworld.com/lasso/

 
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