[MD1] FY1997 Mac Installed Base and User Statistics
TweetFollow Us on Twitter

[MD1] FY1997 Mac Installed Base and User Statistics

This is a resend which corrects a slight error we made in the previous
version -- a slip of the mouse which edited out one digit in one of the
tables. Sorry for the confusion.

MacDev-1

------------------------

A recent analysis of the worldwide Macintosh installed base and the
Macintosh user base for fiscal year 1997 (ending September 30), revealed a
number of interesting highlights, including the following:

* 27.6 million Macintosh computers have been shipped worldwide since 1984.

* 79 percent of all Macintosh computers shipped are still in use. (That's
21.8 million active Macintosh computers.)

* There are an average of 3.2 users per active installed Macintosh, which
means there are 69.3 million Macintosh users worldwide.

(http://devworld.apple.com/stats.html) text copied here:

------------------------

FY1997 Macintosh Installed Base and User Statistics

"How many Macintosh computers have been sold? How many people use Macintosh
today? Where are they, and what do they use the Macintosh for?"

Apple Computer, Inc. believes that, as a valued Macintosh developer,
customer, or potential customer, you deserve to know the answers to these
and similar questions. This page contains the best information Apple has,
and we are sharing it with you to convince you--the customer--that the
Macintosh platform is alive and quite healthy, and you--the developer--that
the Macintosh platform deserves serious consideration for your development
efforts.

The data below is taken directly from Apple's Market Tracking Model, which
Apple uses internally in making its business decisions. The Market Tracking
Model is derived from various data sources, including numerous primary
end-user surveys, secondary research, Apple-internal data, industry
statistics, the Apple Customer Database, and customer demographics. The
data on this page is taken from the FY1997 Market Tracking Model, which
measures the Macintosh installed base as of September 30, 1997.

Highlights

The detailed data is given below. However, always keep in mind the
following points, which summarize what Apple knows about its Macintosh
customers and installed base:

27.6 million Apple Macintosh computers have been shipped worldwide since
1984. 79% of all Apple Macintosh computers shipped are still active in the
installed base (21.8 million Macintosh computers in use today). There are
an average of 3.2 users per Apple Macintosh computer in use today, which
computes to approximately 69.3 million Macintosh users worldwide.

Cumulative Macintosh Shipments
From the introduction of the Macintosh in 1984 through FY97 year end, Apple
has shipped 27,608,442 Macintosh computers worldwide.

TOTAL UNITS SHIPPED, BY REGION
USA EUROPE PACIFIC* WORLDWIDE
Total Units 15,324,200 6,163,386 6,120,857 27,608,442

*Japan, Canada, Latin America, Australia, Asia Pacific

Active Installed Base
As of the end of fiscal year 1997, Apple estimates the installed base of
Apple Macintosh computers currently in use to be about 21,800,000 Macintosh
computers, accounting for almost 80% of all Macintosh computers ever
shipped.

ACTIVE MACINTOSH UNITS, BY REGION AND MARKET

USA EUROPE PACIFIC* WORLDWIDE
Bus/Gov't 1,848,006 2,031,595 2,306,421 6,186,022
K-12 Inst 3,810,324 602,686 643,181 5,056,191
HED Inst 431,223 177,884 238,553 847,660
Home 5,536,152 1,822,491 2,333,029 9,691,672
Total 11,625,705 4,634,656 5,521,184 21,781,545

*Japan, Canada, Latin America, Australia, Asia Pacific

Macintosh User Base
As of the end of fiscal year 1997, Apple estimates the number of people
using Apple Macintosh computers to be about 69,300,000 people, representing
a worldwide average of 3.2 users per Macintosh computer in use today. This
estimate of the number of individuals using Macintosh computers is based on
demographics, Market Tracking Model installed-base estimates, and
conservative judgment on Apple's part. The bottoms-up analysis, below, was
done by segment and by country.

MACINTOSH USERS, BY REGION AND MARKET

USA EUROPE PACIFIC* WORLDWIDE
Bus/Gov't 1,848,006 2,047,135 2,375,610 6,270,751
K-12 Inst 22,921,863 8,433,274 6,378,445 37,733,582
HED Inst 646,835 266,826 357,834 1,271,495
Home 12,567,065 4,624,842 6,791,485 23,983,392
Total 37,983,769 15,372,077 15,903,374 69,259,220

*Japan, Canada, Latin America, Australia, Asia Pacific

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Is there cross-platform play in slither....
So you've sunken plenty of hours into crawling around in slither.io on your iPhone or iPad. You've got your stories of tragedy and triumph, the times you coiled four snakes at one time balanced out by the others when you had a length of more than... | Read more »
Rodeo Stampede guide to running a better...
In Rodeo Stampede, honing your skills so you can jump from animal to animal and outrun the herd as long as possible is only half the fun. Once you've tamed a few animals, you can bring them home with you. [Read more] | Read more »
VoxSyn (Music)
VoxSyn 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: VoxSyn turns your voice into the most flexible vocal sound generator ever. Instantly following even subtle modulations of pitch and... | Read more »
Catch Battleplans on Google Play from Ju...
Real-time strategy title Battleplans is due for release on Google Play on June 30th, following its release for iOS systems last month. With its simple interface and pretty graphics, the crowd-pleaser brings a formerly overlooked genre out for the... | Read more »
iDoyle: The interactive Adventures of Sh...
iDoyle: The interactive Adventures of Sherlock Holmes - A Scandal in Bohemia 1.0 Device: iOS Universal Category: Books Price: $1.99, Version: 1.0 (iTunes) Description: Special Release Price $1.99 (Normally $3.99) | Read more »
Five popular free apps to help you slim...
Thanks to retail and advertising, we're used to thinking one season ahead. Here we are just a week into the summer and we're conditioned to start thinking about the fall. [Read more] | Read more »
How to ride longer and tame more animals...
It's hard to accurately describe Rodeo Stampede to people who haven't seen it yet. It's like if someone took Crossy Roadand Disco Zoo and put them in a blender, yet with a unique game mechanic that's still simple and fun for anyone. [Read more] | Read more »
Teeny Titans - A Teen Titans Go! Figure...
Teeny Titans - A Teen Titans Go! Figure Battling Game 1.0.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.0 (iTunes) Description: Teeny Titans, GO! Join Robin for a figure battling RPG of epic proportions! TEENY... | Read more »
NinjAwesome: Tips and tricks to be a mor...
Sorry about that headline, but I'm going to go ahead and assume that GameResort would not have named its game NinjAwesome without expecting some of that. It is, in fact, pretty awesome the way it combines an endless runner and old school arcade... | Read more »
Into Mirror (Games)
Into Mirror 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: "Is all that we see or seem, but a dream within a dream?"- Edgar Allan Poe New game by Lemon Jam Studio, the team behind Pursuit... | Read more »

Price Scanner via MacPrices.net

Haven App Launches New Age Of Wirless 911 Eme...
Haven from RapidSOS represents a transformation in access to emergency services from a phone call solely dependent on voice to a robust data connection for voice, text, medical/demographic data.... Read more
Cu Parachute 1.1 Retirement Success PLanning...
Tucson, Arizona based Indie developer Bradley McCarthy has announce the release of Cu (Copper) Parachute 1.1 for iPhone, iPad, and iPod touch devices — a tool with which users can continuously... Read more
Research and Markets Releases iPhone 6s Plus...
A new analysis report from Dublin-based Research and Markets observes that with the iPhone 6s Plus, Apple introduced a new rear camera module. The new device has similar structure and technology than... Read more
Apple refurbished Retina MacBook Pros availab...
Apple has Certified Refurbished 2015 13″ and 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free... Read more
Apple refurbished 11-inch MacBook Airs availa...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models), available for up to $170 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
12-inch 32GB and 128GB WiFi iPad Pros on sale...
B&H Photo has 12″ 32GB & 128GB WiFi iPad Pros on sale for up to $80 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $749 $50... Read more
6-core Mac Pro available for $3799, save $200
B&H Photo has the 6-core 3.5GHz Mac Pro on sale for $200 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.5GHz 6-core Mac Pro (sku MD878LL/A): $3799.99, $200 off MSRP Read more
Apple refurbished Apple TVs available for up...
Apple has Certified Refurbished 32GB and 64GB Apple TVs available for up to $30 off the cost of new models. Apple’s standard one-year warranty is included with each model, and shipping is free: -... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1179 $120 off MSRP - 13″ 2.7GHz/... Read more

Jobs Board

*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
*Apple* Retail - Multiple Positions, Towson...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* iPhone 6s and New Products Tester Ne...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
Music Marketing Lead, iTunes & *Apple*...
…Music Marketing Lead is responsible for developing robust marketing campaigns and programs for Apple Music and iTunes across the whole of Apple ecosystem. This Read more
*Apple* Valley Medical Clinic is Hiring - AP...
Apple Valley Medical Clinic is Hiring! Apple Valley Medical Clinic is an independently owned practice operating a Family Medicine Clinic, a 24/7 Urgent Care, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.