[MD1] Flash File Format: Open Net Standard
TweetFollow Us on Twitter

[MD1] Flash File Format: Open Net Standard

For Immediate Release

Macromedia
Kirsten Armstrong
kirsten@macromedia.com
(415) 252-4088

MACROMEDIA TO MAKE FLASH FILE FORMAT
AVAILABLE AS OPEN INTERNET STANDARD

Microsoft, RealNetworks, @Home, Associated Press, WebTV, IBM, Broderbund
and Other Industry Leaders Support Effort

San Francisco, CA -- April 14, 1998 -- Macromedia, Inc. (NASDAQ: MACR)
today announced it is making its popular Flash file format (.swf) available
as an open Internet standard for vector graphics and animation. The move
enables platform vendors to provide a more attractive environment to
content publishers, allows web designers to make animation a standard
element in their web site designs, and enables developers to deliver
Flash-compatible authoring and editing tools. The announcement to
standardize Flash receives widespread support from Microsoft, RealNetworks,
@Home, Associated Press, WebTV, IBM, Broderbund, and a host of other
industry leaders.

"Web designers and publishers have to compete for consumer attention and
loyalty - making the visual appeal and usability of their web sites more
important than ever," said Rob Burgess, president and CEO of Macromedia,
Inc. "Flash delivers rich interactivity even in today's low-bandwidth
environments. The decision to make Flash available as an open standard is
another major step in Macromedia's mission to add life to the web."

"Flash is one of the true enabling technologies on the web today, and we
are putting it to great use with RealFlash," said Rob Glaser, chairman and
CEO of RealNetworks, Inc. "Like RealNetworks, Macromedia provides the
industry with the tools necessary to enable richer, more dynamic user
experiences on the Internet. Vector graphics technology offers fundamental
advantages, both in terms of bandwidth efficiency and device independence.
With Macromedia's decision to open the Flash file format, the industry now
has a vector standard around which we can unite."

As an important first step in its standardization efforts, Macromedia today
published the open Flash file format (.swf) and sample code at
http://www.flash.com/open. The company will submit the format specification
to a recognized Internet standards organization. Macromedia will also
license the Flash player source code to Internet platform vendors.

WIDESPREAD SUPPORT FROM LEADING PLATFORM VENDORS
Several leading platform vendors announced support for the opening of the
Flash file format - with many announcing either new or broadened plans to
incorporate the Flash player within their platform. These include: @Home,
IBM, Microsoft, PointCast, PowerTV, Spyglass, Sun Microsystems and WebTV.
Macromedia's plans to license its Flash player source code will allow these
companies to develop, modify or support existing run-time engines to
optimize playback of .swf content on web browsers, set-top boxes, and other
web platforms.

"Macromedia's Flash authoring tool has made a big impact this year for
developers wanting to add interactivity and animation to their web sites,"
remarked David Cole, vice president of the Web Client and Consumer
Experience Division at Microsoft Corp. "As an open systems leader,
Microsoft is supportive of Macromedia's decision to open the binary Flash
file format. Microsoft and Macromedia are now collaborating to develop
Flash output for Microsoft's DirectX Media runtime. This will make it much
easier for developers to reach consumers with the most compelling
multimedia for the web."

"Flash is an important part of the core media technologies that we
incorporate to deliver the on-line @Home Experience," said Tom Jermoluk,
chairman and CEO of @Home Network. "@Home fully supports Macromedia
delivering Flash as open technology to build industry consensus as a
standard delivery mechanism for vector graphics."

CONTENT PUBLISHERS PRAISE FLASH STANDARD
Many web design operations and content publishers also announced today that
they have adopted the Flash open file format as the standard for vector
graphics and animation on their web sites. These companies include:
Associated Press, CBS Sportsline, Columbia/TriStar, Disney Online and
Magellan.

"Flash is the best vector file format we've seen for the web," said Karl
Tate, multimedia design manager at Associated Press. AP is the world's
largest newsgathering organization, responsible for providing news, photos,
graphics, audio and video to more than 15,000 media outlets worldwide.
"We're already planning to use it to display the graphics, charts and maps
that accompany news reports on our web site. We're looking to standardize
on the Flash open file format as our technology of choice for presenting
vector images on the Web."

TOOL DEVELOPERS ANNOUNCE SUPPORT FOR FLASH
A broad cross-section of software and tool developers also announced their
support for the Flash format. Several companies - including providers of
graphics and animation tools for creative, technical, and business
applications - announced plans to extend existing software tools, while
others said they intend to develop a new tool or application that will
output .swf files. Tool developers announcing support for today's
announcement include: Avenza, Broderbund and Equilibrium. With their
support, Flash is expected to be featured in more than 1 million software
tool products shipped annually.

"It's all about speed these days," said Tim Bigoness, director of product
management at Equilibrium. "Equilibrium DeBabelizer's automated graphics
processing tools speed up web development time and Flash delivers
lightning-quick interactive animations, buttons and graphics. We're
committed to supporting the Flash format in future versions of DeBabelizer
to help make web building and viewing even faster."

THE LEADING VECTOR FORMAT FOR THE WEB
Flash is widely recognized as the de facto standard for vector-based
graphics and animation on the web. The Flash file format is binary to
ensure the fastest possible transmission and display. Its object-oriented
architecture allows objects to be used multiple times after downloading.
The Flash format has proven to be highly platform-independent, capable of
quickly being adapted to different operating systems, microprocessors,
hardware devices and tools. Flash is also extensible, allowing for future
enhancements while still enabling full backwards compatibility.

Web designers and tool developers have widely adopted Flash because it
offers several specific advantages, including:

* Speed. The renderer in Flash has been optimized for fast delivery of
anti-aliased static and animated vector graphics to the screen. Users
experience minimal wait - even over slow modem connections.

* Size. The Flash vector format was designed specifically for use over the
web. As a result, Flash format files are extremely small, even when
animations play back full-screen. In addition, Flash includes support for
streaming, which means Flash files can play while they download.

* Quality. Designed for screen display, Flash features support for
anti-aliased text and graphics, so all letter and image edges are smooth,
even while animating.

* Interactivity. Flash provides an outstanding choice for user interface
design due to its built-in support for interactivity. Any graphic or
animation can be a button, providing UI designers tremendous flexibility in
creating graphical user interfaces.

* Universal Playback. Flash content plays back everywhere through support
for ActiveX, plug-ins, Flash Player Java Edition, GIF, animated GIF,
RealPlayer, and WebTV with or without plug-ins and over slow modem
connections.

"Flash is used by millions of people today and has proven to be portable on
a variety of platforms," said Norm Meyrowitz, executive vice president and
chief technical officer, Macromedia Products. "Opening the file format will
broaden and accelerate its use in real world applications."

"WebTV is proud to be a strong supporter of Macromedia Flash," said Phil
Goldman, senior vice president of engineering and co-founder of WebTV, a
subsidiary of Microsoft. "We were the very first licensee of Flash and have
supported every version of it on the WebTV products. We have also made
Flash an intrinsic part of the WebTV experience, including the Explore:
Best of the Web directory. Flash allows us to create the dynamic experience
that our customers expect on their televisions."

NEW FLASH PRODUCTS
In related news, Macromedia today also announced the immediate availability
of the beta version of Flash 3, an enhanced new version of the Internet's
leading design tool for vector-based graphics and animations. The company
also unveiled Macromedia Flash Generator, a powerful new solution for the
design and creation of data-driven, server-based graphics and animations.
(See related announcement.)

ABOUT MACROMEDIA
Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading
provider of software products, each designed to help make creativity and
interactivity more possible in the new technology ecosystem. Macromedia's
award-winning products for Windows, Macintosh and the Internet are
available to business, education, and government customers worldwide.
Additional information on Macromedia is available on the Internet at
www.macromedia.com.

 
AAPL
$96.13
Apple Inc.
+0.53
MSFT
$42.86
Microsoft Corpora
-0.30
GOOG
$566.07
Google Inc.
-5.53

MacTech Search:
Community Search:

Software Updates via MacUpdate

Data Rescue 3.2.4 - Recover lost data on...
Data Rescue is a robust and reliable hard-drive recovery solution for your Mac. Recover lost or deleted files, mount corrupted drives, and more -- Data Rescue offers complete relief from crippling... Read more
Adobe Lightroom 5.6 - Import, develop, a...
Adobe Lightroom software helps you bring out the best in your photographs, whether you're perfecting one image, searching for ten, processing hundreds, or organizing thousands. Create incredible... Read more
OneNote 15.2 - Free digital notebook fro...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that’s too important to forget. Whether you’re at... Read more
iStat Menus 4.22 - Monitor your system r...
iStat Menus lets you monitor your system right from the menubar. Included are 8 menu extras that let you monitor every aspect of your system. Some features: CPU -- Monitor cpu usage. 7 display... Read more
Ember 1.8 - Versatile digital scrapbook....
Ember (formerly LittleSnapper) is your digital scrapbook of things that inspire you: websites, photos, apps or other things. Just drag in images that you want to keep, organize them into relevant... Read more
OmniPlan 2.3.6 - Robust project manageme...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Command-C 1.1.1 - Clipboard sharing tool...
Command-C is a revolutionary app which makes easy to share your clipboard between iOS and OS X using your local WiFi network, even if the app is not currently opened. Copy anything (text, pictures,... Read more
Knock 1.1.7 - Unlock your Mac by knockin...
Knock is a faster, safer way to sign in. You keep your iPhone with you all the time. Now you can use it as a password. You never have to open the app -- just knock on your phone twice, even when it's... Read more
Mellel 3.3.6 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
LibreOffice 4.3.0.4 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more

Latest Forum Discussions

See All

Bio Inc. is $0.99 for the Weekend, Recei...
Bio Inc. is $0.99 for the Weekend, Receives Small Update Posted by Ellis Spice on August 1st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Happy 7th Birthday Readdle! Thank You fo...
Happy 7th Birthday Readdle! | Read more »
Sharknado: The Video Game Review
Sharknado: The Video Game Review By Lee Hamlet on August 1st, 2014 Our Rating: :: SHARKNA-DON'TUniversal App - Designed for iPhone and iPad Sharknado: The Video Game brings the craziness of the movies to iOS, though it quickly... | Read more »
Clima (Weather)
Clima 1.0 Device: iOS iPhone Category: Weather Price: $.99, Version: 1.0 (iTunes) Description: Clima show you all weather information, just beautifully simple. A series of color bars can tell you at a glance exactly current... | Read more »
Sticky Soccer Review
Sticky Soccer Review By Andrew Fisher on August 1st, 2014 Our Rating: :: STICK THIS GAMEUniversal App - Designed for iPhone and iPad Sticky Soccer puts too much emphasis on the ‘sticky’ and not enough on the ‘Soccer’ or ‘Fun’.   | Read more »
Graphics-less Apocalyptic Adventure A Da...
Graphics-less Apocalyptic Adventure A Dark Room Goes Free for a Limited Time Posted by Rob Rich on August 1st, 2014 [ permalink ] | Read more »
Fraud Tycoon Review
Fraud Tycoon Review By Rob Thomas on August 1st, 2014 Our Rating: :: UNHEALTHY CREDITUniversal App - Designed for iPhone and iPad Fraud Tycoon is a half-baked, messy, promotional tie-in that does their sponsor no favors whatsoever... | Read more »
Guardians of the Galaxy: The Universal W...
Guardians of the Galaxy: The Universal Weapon is on Sale for the Weekend Posted by Rob Rich on August 1st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Mister Beam Review
Mister Beam Review By Jordan Minor on August 1st, 2014 Our Rating: :: ILLUMINATINGUniversal App - Designed for iPhone and iPad Mister Beam’s puzzles are great. But its platforming? Not so much.   | Read more »
Hook Some More Fun With MapHook’s New Up...
Hook Some More Fun With MapHook’s New Update Posted by Jessica Fisher on August 1st, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »

Price Scanner via MacPrices.net

13-inch MacBook Airs on sale for $100 off MSR...
B&H Photo has the new 2014 13″ MacBook Airs on sale $100 off MSRP. Shipping is free, and B&H charges NY sales tax only. They also include free copies of Parallels Desktop and LoJack for... Read more
16GB iPad Air on sale for $399, save $100
Best Buy is offering the 16GB WiFi iPad Air for $399.99 on their online store for a limited time. Their price is $100 off MSRP. Choose free shipping or free store pickup (if available). Price is for... Read more
All Over For Tablets Or Just A Maturing, Evol...
CNN’s David Goldman weighs in on tablet sector doom and gloom, asking rhetorically: “Is this the beginning of the end for the tablet?” Answering that, he contends that hysteria and panic are... Read more
Letterspace 1.0.1 – New Free iOS Text Editor...
Bangkok, Thailand based independent developer Sittipon Simasanti has released Letterspace, a new text editor for iPhone, iPad, and iPod touch devices. Letterspace is a note taking app with an... Read more
Save up to $130 on an iPad mini with Apple re...
The Apple Store has Certified Refurbished 2nd generation iPad minis with Retina Displays available for up to $130 off the cost of new models, starting at $339. Apple’s one-year warranty is included... Read more
iPad Cannibalization Threat “Overblown”
Seeking Alpha’s Kevin Greenhalgh observes that while many commentators think Apple’s forthcoming 5.5-inch panel iPhone 6 will cannibalize iPad sales, in his estimation, these concerns are being... Read more
Primate Labs Releases July 2014 MacBook Pro P...
Primate Labs’ John Poole has posted Geekbench 3 results for most of the new MacBook Pro models that Apple released on Tuesday. Poole observes that overall performance improvements for the new MacBook... Read more
Apple Re-Releases Bugfixed MacBook Air EFI Fi...
Apple has posted a bugfixed version EFI Firmware Update 2.9 a for MacBook Air (Mid 2011) models. The update addresses an issue where systems may take longer to wake from sleep than expected, and... Read more
Save $50 on the 2.5GHz Mac mini, plus free sh...
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more
Save up to $140 on an iPad Air with Apple ref...
Apple is offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. Stock tends to come and go with some of these... Read more

Jobs Board

Position Opening at *Apple* - Apple (United...
**Job Summary** The Apple Store is a retail environment like no other - uniquely focused on delivering amazing customer experiences. As an Expert, you introduce people Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** At the Apple Store, you connect business professionals and entrepreneurs with the tools they need in order to put Apple solutions to work in their Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.