[MD1] Flash 3: Server-based Flash Generator
TweetFollow Us on Twitter

[MD1] Flash 3: Server-based Flash Generator

For Immediate Release

Macromedia
Kirsten Armstrong
kirsten@macromedia.com
(415) 252-4088

MACROMEDIA INTRODUCES FLASH 3,
UNVEILS NEW SERVER-BASED FLASH GENERATOR

Major Upgrade of the Internet's Leading Tool for Vector Graphics and
Animation Debuts New Server-Side Solution for Generating Data-Driven Web
Graphics

San Francisco, Calif. *April 14, 1998*Macromedia, Inc. (NASDAQ: MACR) today
announced a major upgrade of Macromedia Flash, the leading design tool for
interactive vector graphics and animation on the Web. The company also
unveiled Macromedia Flash Generator, a powerful new server-based product
for the real-time generation of web graphics and animation.

"Flash has enabled many of the world's most innovative web designers to
create engaging, interactive Internet destinations," said Rob Burgess,
president and chief executive officer at Macromedia. "Now with Flash
Generator, Flash graphics can be automatically generated for a wide range
of new business and commerce applications. These two new products are
beautiful new examples of our vision to transform the web for developers,
enterprises and consumers."

The public beta of Flash 3 is now available for download at no charge at
http://www.flash.com. With more than 40 million downloads in the past year,
Flash has become the premier web interface design tool among a broad range
of web content publishers, including the International Olympic Committee,
Disney Blast, Sony Europe, Suzuki, FOX and NBC.

In a related announcement today, Macromedia announced it is making its
popular Flash file format (.swf) available as an open Internet standard.
The announcement received widespread support from Microsoft, RealNetworks,
@Home, Associated Press, WebTV, IBM, Broderbund, and a host of other
industry leaders. (See related announcement.)

NEW FEATURES IN FLASH 3
Flash 3 offers several fundamental new design capabilities for creating and
delivering compact, fast, and beautiful web animation, graphics,
navigation, maps, cartoons, and more - even over slow modem connections.
These include:

* Vector & Bitmap Transparency - Flash users can now create translucent
graphics, overlay transparent vector objects on bitmaps, and vary the
levels of opacity, transparent colors, gradients and other attributes at
any time. For example, set-top box developers can use this feature to
create transparent program guides that overlay video.

* Animated Buttons and Menus - New support for sprite animation allows for
easy creation of animated buttons, hierarchical and pop-up menus,
checkboxes, and puzzle games - enabling Flash users to incorporate more
intuitive navigation and sophisticated interactivity into their web pages.

* Shape Morphing - New shape morphing lets web designers easily morph any
graphic across any number of frames, without having to draw each
incremental change in its own key frame. Morphing enables fast,
eye-catching transitions.

* Bandwidth Profiling - Flash now provides a graphical representation of
how Flash movies are streaming. By simply adjusting for a target modem
speed, such as 28.8 kps, web designers can see exactly how their movies are
streaming, and easily optimize them. Bandwidth profiling helps guarantee
fast delivery of web graphics and animation.

* Standalone Projectors - Flash movies can now be delivered along with the
Flash player in a single file, allowing users to deliver Flash animations
on floppy diskettes, CD-ROMs and DVD-ROMs, as well as the Internet.
Projectors enable everything from greeting cards delivered on floppy disks
to standalone presentations.

"The new capabilities in Flash 3 allow us to incorporate cutting-edge,
professional graphics into our digital sports coverage that look clear and
crisp on any browser. And we've already used Flash 3 technology in our
production of the Web site for the International Olympic Committee," said
Alan Ramadan, president and CEO of Quokka Sports. "As the leader in digital
sports media, we're excited to see new technology that helps us
revolutionize the way people experience sports." (This International
Olympic Committee Web site can be viewed on the Web at www.olympic.org).

FLASH GENERATOR - DATA-DRIVEN DESIGN FOR WEB SITE GRAPHICS Macromedia's new
Flash Generator product is a powerful server-based product that automates
the real-time creation of web graphics. With Flash Generator, any graphic -
from personalized banner advertising to custom weather maps to automated
event listings - can be driven from a data source and refreshed without
redesigning the entire graphic or page.

Flash Generator is designed for data-driven sites with frequently changing
graphical content, such as:

News and Information Sites, which need to display live information, such
as graphical sports scores, headlines, weather maps, response graphs, or
event listings.

Corporate/commerce sites that dynamically generate promotional
information, real-time advertising, charts and schematics.

Destination sites that require personalization and customization of the
interface for each user, as well as branded, promotional content.

"Flash Generator dramatically streamlines the costly and repetitive task of
refreshing graphics on a web site," said Norm Meyrowitz, executive vice
president and chief technical officer of Macromedia Products. "Now Flash
designers can create the graphical front-end for sophisticated server-side
applications with minimal custom programming."

Currently, web designers must manually update web graphics and animation at
set intervals from content that resides in a database. As sites
increasingly rely on this frequently changing data, the production of web
pages can become time consuming and error prone. Flash Generator now gives
web designers more flexibility and control over the appearance of this
data; while providing end users with a rich, interactive view of live
information. Flash Generator output can be both vector-based, interactive
Flash files as well as GIF or animated GIF. To see the Generator in action,
visit http://www.flash.com/generator.

VECTORS REVOLUTIONIZE THE WEB
Vector-based graphics have numerous advantages in designing animation,
graphics, and user interface for web pages. Flash, which is based on vector
technology, produces files that are compact and which stream, or play, as
they download. Files created in Flash and Flash Generator break the
bandwidth barrier to provide users with high performance playback, even
over slow modem connections. Playback is also ubiquitous, and supported on
a wide variety of platforms and by numerous web standards, including .swf,
GIF and animated GIF. Flash also has the ability to play back in Java
enabled browsers via the new Flash player Java Edition. To learn more about
Flash and vector graphics, visit http://www.flash.com.

PRICING AND AVAILABILITY
A pre-release public beta of Flash 3 is currently available for download at
no charge at http://www.flash.com. Flash 3 for Windows 95, Windows NT and
Power Macintosh will be available in Spring 1998 for an estimated street
price of $299 US, and an upgrade price of $99 US from any previous version
of Flash or FutureSplash. Flash is also available with FreeHand 8 and
Insta.HTML in the Design in Motion Suite at the estimated street price of
$499 US. All products are available for purchase directly from Macromedia
at www.macromall.com or (800) 457-1774, and through traditional software
distribution channels. Interested parties outside North America should
contact their local Macromedia distributor for pricing and availability.
For the name of a Macromedia authorized reseller in your area, call (800)
326-2128 or visit www.macromedia.com.

Flash Generator will be available in Summer 1998. To sign up for a
pre-release beta version or to learn more about Flash Generator, visit
http://www.flash.com/generator. Interested parties should contact
Macromedia Corporate Sales for information on pricing.

ABOUT MACROMEDIA
Macromedia (NASDAQ: MACR) is a leading provider of software solutions,
tools and technologies that are transforming the web. Macromedia's
acclaimed products help people and organizations make the Internet an
engaging and productive place to publish, learn, work and play. One of the
world's top-rated web sites - http://www.macromedia.com - is a popular
destination for Internet users seeking to design interactive text,
graphics, animation, sound or video into their web sites. Macromedia is
headquartered in San Francisco.

 
AAPL
$111.78
Apple Inc.
-0.87
MSFT
$47.66
Microsoft Corpora
+0.14
GOOG
$516.35
Google Inc.
+5.25

MacTech Search:
Community Search:

Software Updates via MacUpdate

Monolingual 1.6.2 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
NetShade 6.1 - Browse privately using an...
NetShade is an Internet security tool that conceals your IP address on the web. NetShade routes your Web connection through either a public anonymous proxy server, or one of NetShade's own dedicated... Read more
calibre 2.13 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Mellel 3.3.7 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
ScreenFlow 5.0.1 - Create screen recordi...
Save 10% with the exclusive MacUpdate coupon code: AFMacUpdate10 Buy now! ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your... Read more
Simon 4.0 - Monitor changes and crashes...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
BBEdit 11.0.2 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
ExpanDrive 4.2.1 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Adobe After Effects CC 2014 13.2 - Creat...
After Effects CC 2014 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). After Effects CS6 is still available... Read more
Evernote 6.0.5 - Create searchable notes...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more

Latest Forum Discussions

See All

Make your own Tribez Figures (and More)...
Make your own Tribez Figures (and More) with Toyze Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
So Many Holiday iOS Sales Oh My Goodness...
The holiday season is in full-swing, which means a whole lot of iOS apps and games are going on sale. A bunch already have, in fact. Naturally this means we’re putting together a hand-picked list of the best discounts and sales we can find in order... | Read more »
It’s Bird vs. Bird in the New PvP Mode f...
It’s Bird vs. Bird in the New PvP Mode for Angry Birds Epic Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Telltale Games and Mojang Announce Minec...
Telltale Games and Mojang Announce Minecraft: Story Mode – A Telltale Games Series Posted by Jessica Fisher on December 19th, 2014 [ permalink ] | Read more »
WarChest and Splash Damage Annouce Their...
WarChest and Splash Damage Annouce Their New Game: Tempo Posted by Jessica Fisher on December 19th, 2014 [ permalink ] WarChest Ltd and Splash Damage Ltd are teaming up again to work | Read more »
BulkyPix Celebrates its 6th Anniversary...
BulkyPix Celebrates its 6th Anniversary with a Bunch of Free Games Posted by Jessica Fisher on December 19th, 2014 [ permalink ] BulkyPix has | Read more »
Indulge in Japanese cuisine in Cooking F...
Indulge in Japanese cuisine in Cooking Fever’s new sushi-themed update Posted by Simon Reed on December 19th, 2014 [ permalink ] Lithuanian developer Nordcurrent has yet again updated its restaurant simulat | Read more »
Badland Daydream Level Pack Arrives to C...
Badland Daydream Level Pack Arrives to Celebrate 20 Million Downloads Posted by Ellis Spice on December 19th, 2014 [ permalink ] | Read more »
Far Cry 4, Assassin’s Creed Unity, Desti...
Far Cry 4, Assassin’s Creed Unity, Destiny, and Beyond – AppSpy Takes a Look at AAA Companion Apps Posted by Rob Rich on December 19th, 2014 [ permalink ] These day | Read more »
A Bunch of Halfbrick Games Are Going Fre...
A Bunch of Halfbrick Games Are Going Free for the Holidays Posted by Ellis Spice on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »

Price Scanner via MacPrices.net

The Apple Store offering free next-day shippi...
The Apple Store is now offering free next-day shipping on all in stock items if ordered before 12/23/14 at 10:00am PT. Local store pickup is also available within an hour of ordering for any in stock... Read more
It’s 1992 Again At Sony Pictures, Except For...
Techcrunch’s John Biggs interviewed a Sony Pictures Entertainment (SPE) employee, who quite understandably wished to remain anonymous, regarding post-hack conditions in SPE’s L.A office, explaining “... Read more
Holiday sales this weekend: MacBook Pros for...
 B&H Photo has new MacBook Pros on sale for up to $300 off MSRP as part of their Holiday pricing. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1699... Read more
Holiday sales this weekend: MacBook Airs for...
B&H Photo has 2014 MacBook Airs on sale for up to $120 off MSRP, for a limited time, for the Thanksgiving/Christmas Holiday shopping season. Shipping is free, and B&H charges NY sales tax... Read more
Holiday sales this weekend: iMacs for up to $...
B&H Photo has 21″ and 27″ iMacs on sale for up to $200 off MSRP including free shipping plus NY sales tax only. B&H will also include a free copy of Parallels Desktop software: - 21″ 1.4GHz... Read more
Holiday sales this weekend: Mac minis availab...
B&H Photo has new 2014 Mac minis on sale for up to $80 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 1.4GHz Mac mini: $459 $40 off MSRP - 2.6GHz Mac mini: $629 $70 off MSRP... Read more
Holiday sales this weekend: Mac Pros for up t...
B&H Photo has Mac Pros on sale for up to $500 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2599, $400 off MSRP - 3.5GHz 6-core Mac Pro: $3499, $... Read more
Save up to $400 on MacBooks with Apple Certif...
The Apple Store has Apple Certified Refurbished 2014 MacBook Pros and MacBook Airs available for up to $400 off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Save up to $300 on Macs, $30 on iPads with Ap...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
iOS and Android OS Targeted by Man-in-the-Mid...
Cloud services security provider Akamai Technologies, Inc. has released, through the company’s Prolexic Security Engineering & Research Team (PLXsert), a new cybersecurity threat advisory. The... Read more

Jobs Board

*Apple* Store Leader Program (US) - Apple, I...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on experience, Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.