[MD1] Flash 3: Server-based Flash Generator
TweetFollow Us on Twitter

[MD1] Flash 3: Server-based Flash Generator

For Immediate Release

Macromedia
Kirsten Armstrong
kirsten@macromedia.com
(415) 252-4088

MACROMEDIA INTRODUCES FLASH 3,
UNVEILS NEW SERVER-BASED FLASH GENERATOR

Major Upgrade of the Internet's Leading Tool for Vector Graphics and
Animation Debuts New Server-Side Solution for Generating Data-Driven Web
Graphics

San Francisco, Calif. *April 14, 1998*Macromedia, Inc. (NASDAQ: MACR) today
announced a major upgrade of Macromedia Flash, the leading design tool for
interactive vector graphics and animation on the Web. The company also
unveiled Macromedia Flash Generator, a powerful new server-based product
for the real-time generation of web graphics and animation.

"Flash has enabled many of the world's most innovative web designers to
create engaging, interactive Internet destinations," said Rob Burgess,
president and chief executive officer at Macromedia. "Now with Flash
Generator, Flash graphics can be automatically generated for a wide range
of new business and commerce applications. These two new products are
beautiful new examples of our vision to transform the web for developers,
enterprises and consumers."

The public beta of Flash 3 is now available for download at no charge at
http://www.flash.com. With more than 40 million downloads in the past year,
Flash has become the premier web interface design tool among a broad range
of web content publishers, including the International Olympic Committee,
Disney Blast, Sony Europe, Suzuki, FOX and NBC.

In a related announcement today, Macromedia announced it is making its
popular Flash file format (.swf) available as an open Internet standard.
The announcement received widespread support from Microsoft, RealNetworks,
@Home, Associated Press, WebTV, IBM, Broderbund, and a host of other
industry leaders. (See related announcement.)

NEW FEATURES IN FLASH 3
Flash 3 offers several fundamental new design capabilities for creating and
delivering compact, fast, and beautiful web animation, graphics,
navigation, maps, cartoons, and more - even over slow modem connections.
These include:

* Vector & Bitmap Transparency - Flash users can now create translucent
graphics, overlay transparent vector objects on bitmaps, and vary the
levels of opacity, transparent colors, gradients and other attributes at
any time. For example, set-top box developers can use this feature to
create transparent program guides that overlay video.

* Animated Buttons and Menus - New support for sprite animation allows for
easy creation of animated buttons, hierarchical and pop-up menus,
checkboxes, and puzzle games - enabling Flash users to incorporate more
intuitive navigation and sophisticated interactivity into their web pages.

* Shape Morphing - New shape morphing lets web designers easily morph any
graphic across any number of frames, without having to draw each
incremental change in its own key frame. Morphing enables fast,
eye-catching transitions.

* Bandwidth Profiling - Flash now provides a graphical representation of
how Flash movies are streaming. By simply adjusting for a target modem
speed, such as 28.8 kps, web designers can see exactly how their movies are
streaming, and easily optimize them. Bandwidth profiling helps guarantee
fast delivery of web graphics and animation.

* Standalone Projectors - Flash movies can now be delivered along with the
Flash player in a single file, allowing users to deliver Flash animations
on floppy diskettes, CD-ROMs and DVD-ROMs, as well as the Internet.
Projectors enable everything from greeting cards delivered on floppy disks
to standalone presentations.

"The new capabilities in Flash 3 allow us to incorporate cutting-edge,
professional graphics into our digital sports coverage that look clear and
crisp on any browser. And we've already used Flash 3 technology in our
production of the Web site for the International Olympic Committee," said
Alan Ramadan, president and CEO of Quokka Sports. "As the leader in digital
sports media, we're excited to see new technology that helps us
revolutionize the way people experience sports." (This International
Olympic Committee Web site can be viewed on the Web at www.olympic.org).

FLASH GENERATOR - DATA-DRIVEN DESIGN FOR WEB SITE GRAPHICS Macromedia's new
Flash Generator product is a powerful server-based product that automates
the real-time creation of web graphics. With Flash Generator, any graphic -
from personalized banner advertising to custom weather maps to automated
event listings - can be driven from a data source and refreshed without
redesigning the entire graphic or page.

Flash Generator is designed for data-driven sites with frequently changing
graphical content, such as:

News and Information Sites, which need to display live information, such
as graphical sports scores, headlines, weather maps, response graphs, or
event listings.

Corporate/commerce sites that dynamically generate promotional
information, real-time advertising, charts and schematics.

Destination sites that require personalization and customization of the
interface for each user, as well as branded, promotional content.

"Flash Generator dramatically streamlines the costly and repetitive task of
refreshing graphics on a web site," said Norm Meyrowitz, executive vice
president and chief technical officer of Macromedia Products. "Now Flash
designers can create the graphical front-end for sophisticated server-side
applications with minimal custom programming."

Currently, web designers must manually update web graphics and animation at
set intervals from content that resides in a database. As sites
increasingly rely on this frequently changing data, the production of web
pages can become time consuming and error prone. Flash Generator now gives
web designers more flexibility and control over the appearance of this
data; while providing end users with a rich, interactive view of live
information. Flash Generator output can be both vector-based, interactive
Flash files as well as GIF or animated GIF. To see the Generator in action,
visit http://www.flash.com/generator.

VECTORS REVOLUTIONIZE THE WEB
Vector-based graphics have numerous advantages in designing animation,
graphics, and user interface for web pages. Flash, which is based on vector
technology, produces files that are compact and which stream, or play, as
they download. Files created in Flash and Flash Generator break the
bandwidth barrier to provide users with high performance playback, even
over slow modem connections. Playback is also ubiquitous, and supported on
a wide variety of platforms and by numerous web standards, including .swf,
GIF and animated GIF. Flash also has the ability to play back in Java
enabled browsers via the new Flash player Java Edition. To learn more about
Flash and vector graphics, visit http://www.flash.com.

PRICING AND AVAILABILITY
A pre-release public beta of Flash 3 is currently available for download at
no charge at http://www.flash.com. Flash 3 for Windows 95, Windows NT and
Power Macintosh will be available in Spring 1998 for an estimated street
price of $299 US, and an upgrade price of $99 US from any previous version
of Flash or FutureSplash. Flash is also available with FreeHand 8 and
Insta.HTML in the Design in Motion Suite at the estimated street price of
$499 US. All products are available for purchase directly from Macromedia
at www.macromall.com or (800) 457-1774, and through traditional software
distribution channels. Interested parties outside North America should
contact their local Macromedia distributor for pricing and availability.
For the name of a Macromedia authorized reseller in your area, call (800)
326-2128 or visit www.macromedia.com.

Flash Generator will be available in Summer 1998. To sign up for a
pre-release beta version or to learn more about Flash Generator, visit
http://www.flash.com/generator. Interested parties should contact
Macromedia Corporate Sales for information on pricing.

ABOUT MACROMEDIA
Macromedia (NASDAQ: MACR) is a leading provider of software solutions,
tools and technologies that are transforming the web. Macromedia's
acclaimed products help people and organizations make the Internet an
engaging and productive place to publish, learn, work and play. One of the
world's top-rated web sites - http://www.macromedia.com - is a popular
destination for Internet users seeking to design interactive text,
graphics, animation, sound or video into their web sites. Macromedia is
headquartered in San Francisco.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

iMazing 2.5.2 - Complete iOS device mana...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
Mac DVDRipper Pro 7.1 - Copy, backup, an...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
VOX 3.0.1 - Music player that supports m...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
Pinegrow 4 - Mockup and design webpages...
Pinegrow (was Pinegrow Web Designer) is desktop app that lets you mockup and design webpages faster with multi-page editing, CSS and LESS styling, and smart components for Bootstrap, Foundation,... Read more
iExplorer 4.1.11 - View and transfer fil...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
Evernote 6.13.1 - Create searchable note...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
Myriad 4.2.1 - Audio batch processor.
Myriad is, simply put, one of the best audio batch processors. Totally redesigned, it looks beautiful and delivers incredible performance. Let Myriad do the heavy lifting while you get back to doing... Read more
Garmin Express 5.8.0.0 - Manage your Gar...
Garmin Express is your essential tool for managing your Garmin devices. Update maps, golf courses and device software. You can even register your device. Update maps Update software Register your... Read more
Arq 5.10 - Online backup to Google Drive...
Arq is super-easy online backup for Mac and Windows computers. Back up to your own cloud account (Amazon Cloud Drive, Google Drive, Dropbox, OneDrive, Google Cloud Storage, any S3-compatible server... Read more
Garmin Express 5.8.0.0 - Manage your Gar...
Garmin Express is your essential tool for managing your Garmin devices. Update maps, golf courses and device software. You can even register your device. Update maps Update software Register your... Read more

Latest Forum Discussions

See All

The Inner World 2 (Games)
The Inner World 2 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Solve mind-bending puzzles in a world full of mystery and save the family of the flute-noses! Their dynasty has been... | Read more »
warbot.io wants you for the robot wars
Fans of epic gundam-style battles will find a lot to love in warbot.io, the first game for up and coming developer Wondersquad. The game saw a lot of success when it first launched for browsers and Facebook, and now even more people are getting the... | Read more »
Uncover alien mysteries in cross-genre s...
If the Alien franchise taught us anything, it’s that landing on a strange planet at the behest of a faceless corporation is probably asking for trouble. And Eldritch Game’s Deliria doesn’t prove otherwise. In 2107, Dimension LG7 is rich with... | Read more »
The best mobile games to play during dre...
| Read more »
The mobile gamer's guide to Black F...
We're starting to catch wind of some exciting deals in the mobile gaming space for Black Friday. There are big discounts on mobile phones and accessories cropping up already, so you might want to get a move on things ahead of the big day. It's... | Read more »
The best pre-Black Friday deals - Novemb...
Black Friday will soon be upon us, but online retailers are already getting a headstart on the steep discounts. Don't wait until Friday—you'll find some pretty good deals all over the internet without waiting in lines or competing with other... | Read more »
Mighty Battles guide - how to build a so...
Mighty Battles, the latest title from Hothead Games, is set to take the App Store by storm. The game puts a welcome twist on lane battlers, adding FPS elements to spice things up a bit. You'll collect cards to put your own military unit to gether,... | Read more »
Rules of Survival guide - how to be the...
The PUBG craze makes its way to mobile, with more and more battle royale games debuting on iOS and Android. Rules of Survival joins the ranks of mobile PUBG-likes, offering a classic battle royale experiences that doesn't vary too much from its... | Read more »
The best new games we played this week -...
The weekend is upon us friends, and it's time to take a look back and reflect on all of the wonderful games we've played over the past few days. This week was jam packed with new releases. There were some big, long awaited launches, some fun... | Read more »
Lineage II: Revolution guide - tips and...
At long last, Lineage II: Revolution has now come to western shores, bring Netmarble's sweeping MMORPG to mobile devices. It's an addictive, epic experience, but some of the systems in the game can be a bit overwhelming. Here are a few tips to help... | Read more »

Price Scanner via MacPrices.net

Lowest Black Friday prices on Apple MacBooks:...
Save $150-$420 on the purchase of a MacBook Pro, MacBook, or MacBook Air this Black Friday and Holiday weekend with Certified Refurbished models at Apple. In many cases, Apple’s refurbished prices... Read more
Black Friday: Apple Watch Series 1 for $70 of...
Macy’s has discounted Series 1 Apple Watches by $70 on their online store as part of their Black Friday sale: – 38mm Series 1 Apple Watch: $179, $70 off – 42mm Series 1 Apple Watch: $209, $70 off... Read more
Apple offers 2016 13-inch MacBook Airs, certi...
Apple has Certified Refurbished 2016 13″ MacBook Airs available starting at $809. An Apple one-year warranty is included with each MacBook, and shipping is free: – 13″ 1.6GHz/8GB/128GB MacBook Air: $... Read more
Black Friday sale: Mac minis for $100 off MSR...
B&H Photo has Mac minis on sale for up to $100 off MSRP as part of their Black Friday sale, each including free shipping plus NY & NJ sales tax only: – 1.4GHz Mac mini: $399 $100 off MSRP – 2... Read more
Use your Apple Education discount to save up...
Purchase a new Mac using Apple’s Education discount, and take up to $300 off MSRP. All teachers, students, and staff of any educational institution with a .edu email address qualify for the discount... Read more
Adorama posts Black Friday deals on Apple Mac...
Adorama has posted Black Friday sale prices on many Macs, with MacBooks and iMacs available for up to $200 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: MacBook Pros... Read more
Save up to $300 on 15″ 2.2GHz MacBook Pros
B&H Photo has the 15″ 2.2GHz MacBook Pro available for $200 off MSRP including free shipping plus NY & NJ sales tax only: – 15″ 2.2GHz MacBook Pro (MJLQ2LL/A): $1799 $200 off MSRP Amazon.com... Read more
Save up to $180 with Apple Certified Refurbis...
Apple has Certified Refurbished 2017 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: – 13″ 1.8GHz/8GB/128GB MacBook Air (... Read more
Black Friday deals on Apple Macs now live at...
Amazon has MacBook Pros, MacBook Airs, MacBooks, and iMacs on sale for up to $200 off MSRP for Black Friday week. Shipping is free. Note that stock of some Macs may come and go during the week, so... Read more
Black Friday pricing on Macs and iPads now av...
B&H Photo has lowered prices on many Macs, iPads, and iPad Pros as part of their Black Friday week sale. Save up to $200 on MacBooks and iMacs and up to $150 on iPads. B&H charges sales tax... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Business Development Manager, *Apple* Pay -...
# Business Development Manager, Apple Pay Job Number: 112919084 Santa Clara Valley, California, United States Posted: 18-Aug-2017 Weekly Hours: 40.00 **Job Summary** Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 56553863 North Wales, Pennsylvania, United States Posted: 17-Jun-2017 Weekly Hours: 40.00 **Job Summary** Are you passionate Read more
*Apple* Professional Learning Specialist - A...
# Apple Professional Learning Specialist Job Number: 112952232 Dallas, Texas, United States Posted: 07-Sep-2017 Weekly Hours: 40.00 **Job Summary** The Apple Read more
*Apple* Professional Learning Specialist - A...
# Apple Professional Learning Specialist Job Number: 112953711 Houston, Texas, United States Posted: 07-Sep-2017 Weekly Hours: 40.00 **Job Summary** The Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.