[MD1] Apple's Future MacOS Strategy
TweetFollow Us on Twitter

[MD1] Apple's Future MacOS Strategy

Apple Announces Future Macintosh Operating System (OS) Strategy and Roadmap

Strategy Delivers Compatibility with Currently Shipping Mac Systems and
Applications, Accelerates Delivery of Next-Generation Software, and
Provides Smooth Migration to Next-Generation OS

Mac OS Upgrades to Continue; First 'Rhapsody' Release Scheduled to Ship
Within 12 Months

MACWORLD/EXPO, SAN FRANCISCO--Jan. 7, 1997--Apple Computer, Inc. today
announced its strategy for the future evolution of the Macintosh operating
system software, for Macintosh and Mac OS compatible personal computers.
Apple plans to implement a strategy in which the Company will continue to
deliver significant and regularly scheduled upgrades to the current Mac OS
while accelerating development of a new and advanced operating system. The
new operating system is code-named 'Rhapsody' and will be based on the
merging of technologies from Apple and NeXT Software, Inc. (Apple announced
its intent to acquire NeXT Software on Dec. 20, 1996.) As well as providing
pioneering next generation technology, Rhapsody aims to provide strong
backward compatibility for Mac OS software offering current customers a
smooth migration path to the new OS.

Through this approach, the Company expects to provide customers and
developers with a platform for exceptional and cutting-edge applications,
while enhancing their current investment in the Mac OS. Apple also believes
that the advanced technical underpinnings and rapid development environment
of Rhapsody will allow developers to create new applications that leapfrog
those of other 'modern' operating systems, such as Windows NT.
Additionally, the Company anticipates that the scheduled enhancements to
the Mac OS will retain its industry leadership in ease of use and
multimedia, while greatly strengthening the software's Internet
capabilities.

The first release of Rhapsody is expected to be launched to developers in
mid to late 1997 and to customers within 12 months. Rhapsody is planned to
incorporate features such as preemptive multitasking and protected memory,
as well as a modern kernel. It is expected to also include a new
Application Programming Interface (API) based on NeXT Software's OPENSTEP
environment. In parallel Mac OS continues to evolve- -with a significant
upgrade, Mac OS 7.6, announced today.

"Apple has laid out an OS strategy that provides customers and software
developers with a safe, clear upgrade path to breakthrough next generation
computing. With this approach customers can migrate at their own speed to
21st century computing" said Dr. Gilbert F. Amelio, Chairman and CEO, Apple
Computer Inc. "Today we also deliver on a commitment made at Macworld
Boston in August, by announcing Mac OS 7.6, a robust and valuable update to
our current operating system. Together, Mac OS and our next generation OS,
Rhapsody, will allow customers and software developers to leverage existing
Macintosh applications and provide a platform for a new era of software
innovation from Apple and its industry allies".

OS Strategy Provides Clear Advantages For Customers and Developers

Apple believes that its OS Strategy provides clear differentiation from its
system software competitors in four areas.

Smooth Transition Firstly, Apple's OS strategy allows both Mac OS and
Rhapsody to share a similar look and feel and provide compatibility with
existing Mac OS applications and hardware--giving customers and software
developers a smooth upgrade path to next generation technology. Existing
Mac OS software is expected to work within Rhapsody at PowerPC speeds.
Additionally it is planned that Rhapsody will support today's currently
shipping Mac OS personal computers, as well as future Mac OS hardware.

Advanced Operating System Secondly, Rhapsody is expected to provide
customers and software developers with a robust, easy to use OS that
delivers features such as preemptive multitasking, symmetric
multiprocessing, and protected memory, based on a modern kernel. The
integration of NeXT Software's OPENSTEP development environment in Rhapsody
will provide software developers, in-house development teams, and new media
specialists with a market-leading component software environment. This will
allow new classes of software to be developed quickly and easily.

Multimedia Leadership Thirdly, Apple's OS Strategy will allow the Company
to continue to lead the market in multimedia innovation. Apple intends to
optimize its QuickTime Media Layer (QTML) for both Mac OS and Rhapsody
moving forward, providing all Apple customers with multimedia leadership
through the millennium. Apple also intends to further develop its value
added hardware to improve the multimedia capabilities of Macintosh systems,
with high performance PowerPC microprocessors and new classes of hardware
acceleration technology.

Superior Internet Integration Apple plans to carry forward key technologies
such as OpenDoc, Meta Content Format (MCF), and easy to use TCP/IP
connectivity to maintain the Macintosh as a leading system for Internet
access and the delivery of Internet content. The integration of Java--Sun
Microsystems' platform-independent application environment for the Internet
and corporate networks--will allow the company to provide market leading
Internet capabilities in both Mac OS and Rhapsody. As an integral part of
its OS strategy, Apple aims to incorporate Java in both Mac OS and
Rhapsody, and today announced Mac OS Run Time for Java. (See separate
release). Apple is committed to make both Mac OS and Rhapsody preeminent
development and deployment platforms for Java technology. In addition,
Apple expects that technology such as NeXT Software's Web Objects will
further reinforce the Mac platform's Internet capabilities.

Roadmap Shows Complementary Approach

Apple's OS strategy offers two complementary product lines moving
forward--Mac OS and Rhapsody. Customers in each of Apple's markets can
migrate to Apple's next generation OS, Rhapsody, at their own speed. Apple
also believes that Apple's new OS strategy will reinvigorate the Company's
presence in key market segments, particularly the enterprise market. Apple
anticipates many customers will remain on Mac OS for a number of years and
intends to continue to upgrade this track of the OS in regular semiannual
upgrades.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

DesktopLyrics 2.6.6 - Displays current i...
DesktopLyrics is an application that displays the lyrics of the song currently playing in "iTunes" right on your desktop. The lyrics for the song have to be set in iTunes; DesktopLyrics does nothing... Read more
Ember 1.8.3 - Versatile digital scrapboo...
Ember (formerly LittleSnapper) is your digital scrapbook of things that inspire you: websites, photos, apps or other things. Just drag in images that you want to keep, organize them into relevant... Read more
Apple iTunes 12.1 - Manage your music, m...
Apple iTunes lets you organize and play digital music and video on your computer. It can automatically download new music, app, and book purchases across all your devices and computers. And it's a... Read more
LibreOffice 4.4.3 - Free, open-source of...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
FoldersSynchronizer 4.2.1 - Synchronize...
FoldersSynchronizer is a popular and useful utility that synchronizes and backs-up files, folders, disks and boot disks. On each session you can apply special options like Timers, Multiple Folders,... Read more
Simon 4.0.2 - Monitor changes and crashe...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
Cocktail 8.1.2 - General maintenance and...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Cyberduck 4.6.4 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Herald 5.0.2 - Notification plugin for M...
Note: Versions 2.1.3 (for OS X 10.7), 3.0.6 (for OS X 10.8), and 4.0.8 (for OS X 10.9) are no longer supported by the developer. Herald is a notification plugin for Mail.app, Apple's Mac OS X email... Read more
DEVONthink Pro 2.8.3 - Knowledge base, i...
Save 10% with our exclusive coupon code: MACUPDATE10 DEVONthink Pro is your essential assistant for today's world, where almost everything is digital. From shopping receipts to important research... Read more

Playworld Superheroes Review
Playworld Superheroes Review By Tre Lawrence on January 30th, 2015 Our Rating: :: HERO CRAFTINGUniversal App - Designed for iPhone and iPad It’s all about the imagination, fighting bad creatures — and looking good while doing so.   | Read more »
Join the SpongeBob Bubble Party in this...
Join the SpongeBob Bubble Party in this New Match 3 Bubble Poppin’ Frenzy Posted by Jessica Fisher on January 30th, 2015 [ permalink ] | Read more »
Handpick Review
Handpick Review By Jennifer Allen on January 30th, 2015 Our Rating: :: TANTALIZING SUGGESTIONSiPhone App - Designed for the iPhone, compatible with the iPad Handpick will make you hungry, as well as inspire you to cook something... | Read more »
Storm the Halls of Echo Base in First St...
Storm the Halls of Echo Base in First Star Wars: Galactic Defense Event Posted by Jessica Fisher on January 30th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Contradiction Review
Contradiction Review By Tre Lawrence on January 30th, 2015 Our Rating: :: SPOT THE LIEiPad Only App - Designed for the iPad Contradiction is a live action point and click adventure that’s pretty engaging.   Developer: Tim Follin... | Read more »
Unlock Sunshine Girl in Ironkill with th...
Unlock Sunshine Girl in Ironkill with this special 148Apps code Posted by Rob Rich on January 29th, 2015 [ permalink ] Robo-fighter Ironkill has been out on iOS a | Read more »
Crossroad Zombies Review
Crossroad Zombies Review By Jordan Minor on January 29th, 2015 Our Rating: :: CROSSWALKING DEADiPad Only App - Designed for the iPad Crossroad Zombies is a rough draft of a cool genre mash-up.   | Read more »
Blood Brothers 2 – Tips, Cheats, and Str...
War is hell: Is it the kind of hell you want to check out? Read our Blood Brothers 2 review to find out! Blood Brothers 2, DeNA’s follow-up to the original Blood Brothers, is an intriguing card collecting / role-playing / strategy hybrid. There’s... | Read more »
Blood Brothers 2 Review
Blood Brothers 2 Review By Nadia Oxford on January 29th, 2015 Our Rating: :: AN AGGRAVATING RELATIVEUniversal App - Designed for iPhone and iPad Blood Brothers 2 is built on a simple, solid foundation, but its free-to-play system... | Read more »
I AM BREAD, the Toast of the Town, is Ro...
Have you ever dreamt of being deliciously gluten-y? Do you feel passionate about Rye and Wheat? The guys at Bossa Studios do and that is why they are bringing I AM BREAD to iOS soon. The loafy app will feature all the new content that is being... | Read more »

Price Scanner via MacPrices.net

Intel Aims to Transform Workplace With 5th-Ge...
Intel Corporation today announced the availability of its 5th generation Intel Core vPro processor family that provides cutting-edge features to enable a new and rapidly shifting workplace. To meet... Read more
iOS App Sharalike Introduces New Instant Smar...
Sharalike slideshow and photo management software for iOS, is making it easier than ever to create shareable meaningful moments with its new instant SmartShow technology. Staying organized is a goal... Read more
Apple Becomes World’s Largest Smartphone Vend...
According to the latest research data from Strategy Analytics, as global smartphone shipments grew 31 percent annually to reach a record 380 million units in the fourth quarter of 2014. Apple became... Read more
Cut the Cord: OtterBox Resurgence Power Case...
Dead batteries and broken phones are two of the biggest issues for smartphone users today. Otterbox addresses both with the new Resurgence Power Case for Apple iPhone 6, promising to make those panic... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for $200 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.6GHz/128GB Retina MacBook Pro: $1199.99 save $100 - 13″ 2.6GHz/... Read more
15-inch 2.5GHz Retina MacBook Pro on sale for...
 B&H Photo has the 15″ 2.5GHz Retina MacBook Pro on sale for $2319.99 including free shipping plus NY sales tax only. Their price is $180 off MSRP, and it’s the lowest price available for this... Read more
Back in stock: Refurbished iPod nanos for $99...
The Apple Store has Apple Certified Refurbished 16GB iPod nanos available for $99 including free shipping and Apple’s standard one-year warranty. That’s $50 off the cost of new nanos. Most colors are... Read more
Apple lowers price on refurbished 256GB MacBo...
The Apple Store has lowered prices on Apple Certified Refurbished 2014 MacBook Airs with 256GB SSDs, now available for up to $200 off the cost of new models. An Apple one-year warranty is included... Read more
New Good Management Suite Simplifies Enterpri...
Good Technology has announced the availability of the Good Management Suite, a comprehensive cross-platform solution for organizations getting started with mobile business initiatives. Built on the... Read more
15-inch 2.0GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1489 including free shipping plus Apple’s standard one-year warranty. Their price is... Read more

Jobs Board

*Apple* Solutions Consultant- Retail Sales (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
At-Home Chat Specialist- *Apple* Online Stor...
**Job Summary** At Apple , we believe in hard work, a fun environment, and the kind of creativity and innovation that only comes about when talented people from diverse Read more
SW QA Engineer - *Apple* TV - Apple (United...
**Job Summary** The Apple TV team is looking for experienced Quality Assurance Engineers with a passion for delivering first in class home entertainment solutions. **Key Read more
*Apple* Retail - Multiple Positions(US) - Ap...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you re also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.