[MD1] Apple's Future MacOS Strategy
TweetFollow Us on Twitter

[MD1] Apple's Future MacOS Strategy

Apple Announces Future Macintosh Operating System (OS) Strategy and Roadmap

Strategy Delivers Compatibility with Currently Shipping Mac Systems and
Applications, Accelerates Delivery of Next-Generation Software, and
Provides Smooth Migration to Next-Generation OS

Mac OS Upgrades to Continue; First 'Rhapsody' Release Scheduled to Ship
Within 12 Months

MACWORLD/EXPO, SAN FRANCISCO--Jan. 7, 1997--Apple Computer, Inc. today
announced its strategy for the future evolution of the Macintosh operating
system software, for Macintosh and Mac OS compatible personal computers.
Apple plans to implement a strategy in which the Company will continue to
deliver significant and regularly scheduled upgrades to the current Mac OS
while accelerating development of a new and advanced operating system. The
new operating system is code-named 'Rhapsody' and will be based on the
merging of technologies from Apple and NeXT Software, Inc. (Apple announced
its intent to acquire NeXT Software on Dec. 20, 1996.) As well as providing
pioneering next generation technology, Rhapsody aims to provide strong
backward compatibility for Mac OS software offering current customers a
smooth migration path to the new OS.

Through this approach, the Company expects to provide customers and
developers with a platform for exceptional and cutting-edge applications,
while enhancing their current investment in the Mac OS. Apple also believes
that the advanced technical underpinnings and rapid development environment
of Rhapsody will allow developers to create new applications that leapfrog
those of other 'modern' operating systems, such as Windows NT.
Additionally, the Company anticipates that the scheduled enhancements to
the Mac OS will retain its industry leadership in ease of use and
multimedia, while greatly strengthening the software's Internet
capabilities.

The first release of Rhapsody is expected to be launched to developers in
mid to late 1997 and to customers within 12 months. Rhapsody is planned to
incorporate features such as preemptive multitasking and protected memory,
as well as a modern kernel. It is expected to also include a new
Application Programming Interface (API) based on NeXT Software's OPENSTEP
environment. In parallel Mac OS continues to evolve- -with a significant
upgrade, Mac OS 7.6, announced today.

"Apple has laid out an OS strategy that provides customers and software
developers with a safe, clear upgrade path to breakthrough next generation
computing. With this approach customers can migrate at their own speed to
21st century computing" said Dr. Gilbert F. Amelio, Chairman and CEO, Apple
Computer Inc. "Today we also deliver on a commitment made at Macworld
Boston in August, by announcing Mac OS 7.6, a robust and valuable update to
our current operating system. Together, Mac OS and our next generation OS,
Rhapsody, will allow customers and software developers to leverage existing
Macintosh applications and provide a platform for a new era of software
innovation from Apple and its industry allies".

OS Strategy Provides Clear Advantages For Customers and Developers

Apple believes that its OS Strategy provides clear differentiation from its
system software competitors in four areas.

Smooth Transition Firstly, Apple's OS strategy allows both Mac OS and
Rhapsody to share a similar look and feel and provide compatibility with
existing Mac OS applications and hardware--giving customers and software
developers a smooth upgrade path to next generation technology. Existing
Mac OS software is expected to work within Rhapsody at PowerPC speeds.
Additionally it is planned that Rhapsody will support today's currently
shipping Mac OS personal computers, as well as future Mac OS hardware.

Advanced Operating System Secondly, Rhapsody is expected to provide
customers and software developers with a robust, easy to use OS that
delivers features such as preemptive multitasking, symmetric
multiprocessing, and protected memory, based on a modern kernel. The
integration of NeXT Software's OPENSTEP development environment in Rhapsody
will provide software developers, in-house development teams, and new media
specialists with a market-leading component software environment. This will
allow new classes of software to be developed quickly and easily.

Multimedia Leadership Thirdly, Apple's OS Strategy will allow the Company
to continue to lead the market in multimedia innovation. Apple intends to
optimize its QuickTime Media Layer (QTML) for both Mac OS and Rhapsody
moving forward, providing all Apple customers with multimedia leadership
through the millennium. Apple also intends to further develop its value
added hardware to improve the multimedia capabilities of Macintosh systems,
with high performance PowerPC microprocessors and new classes of hardware
acceleration technology.

Superior Internet Integration Apple plans to carry forward key technologies
such as OpenDoc, Meta Content Format (MCF), and easy to use TCP/IP
connectivity to maintain the Macintosh as a leading system for Internet
access and the delivery of Internet content. The integration of Java--Sun
Microsystems' platform-independent application environment for the Internet
and corporate networks--will allow the company to provide market leading
Internet capabilities in both Mac OS and Rhapsody. As an integral part of
its OS strategy, Apple aims to incorporate Java in both Mac OS and
Rhapsody, and today announced Mac OS Run Time for Java. (See separate
release). Apple is committed to make both Mac OS and Rhapsody preeminent
development and deployment platforms for Java technology. In addition,
Apple expects that technology such as NeXT Software's Web Objects will
further reinforce the Mac platform's Internet capabilities.

Roadmap Shows Complementary Approach

Apple's OS strategy offers two complementary product lines moving
forward--Mac OS and Rhapsody. Customers in each of Apple's markets can
migrate to Apple's next generation OS, Rhapsody, at their own speed. Apple
also believes that Apple's new OS strategy will reinvigorate the Company's
presence in key market segments, particularly the enterprise market. Apple
anticipates many customers will remain on Mac OS for a number of years and
intends to continue to upgrade this track of the OS in regular semiannual
upgrades.

 
AAPL
$102.50
Apple Inc.
+0.25
MSFT
$45.43
Microsoft Corpora
+0.55
GOOG
$571.60
Google Inc.
+2.40

MacTech Search:
Community Search:

Software Updates via MacUpdate

Path Finder 6.5.5 - Powerful, award-winn...
Path Finder is a file browser that combines the familiar Finder interface with the powerful utilities and innovative features. Just a small selection of the Path Finder 6 feature set: Dual pane... Read more
QuarkXPress 10.2.1 - Desktop publishing...
With QuarkXPress, you can communicate in all the ways you need to -- and always look professional -- in print and digital media, all in a single tool. Features include: Easy to Use -- QuarkXPress is... Read more
Skype 6.19.0.450 - Voice-over-internet p...
Skype allows you to talk to friends, family and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more
VueScan 9.4.41 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Cloud 3.0.0 - File sharing from your men...
Cloud is simple file sharing for the Mac. Drag a file from your Mac to the CloudApp icon in the menubar and we take care of the rest. A link to the file will automatically be copied to your clipboard... Read more
LibreOffice 4.3.1.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
SlingPlayer Plugin 3.3.20.505 - Browser...
SlingPlayer is the screen interface software that works hand-in-hand with the hardware inside the Slingbox to make your TV viewing experience just like that at home. It features an array of... Read more
Get Lyrical 3.8 - Auto-magically adds ly...
Get Lyrical auto-magically add lyrics to songs in iTunes. You can choose either a selection of tracks, or the current track. Or turn on "Active Tagging" to get lyrics for songs as you play them.... Read more
Viber 4.2.2 - Send messages and make cal...
Viber lets you send free messages and make free calls to other Viber users, on any device and network, in any country! Viber syncs your contacts, messages and call history with your mobile device,... Read more
Cocktail 7.6 - General maintenance and o...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more

Latest Forum Discussions

See All

Rhonna Designs Magic (Photography)
Rhonna Designs Magic 1.0 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0 (iTunes) Description: Want to sprinkle *magic* on your photos? With RD Magic, you can add colors, filters, light leaks, bokeh, edges,... | Read more »
This Week at 148Apps: August 25-29, 2014
Shiny Happy App Reviews   | Read more »
Qube Kingdom – Tips, Tricks, Strategies,...
Qube Kingdom is a tower defense game from DeNA. You rally your troops – magicians, archers, knights, barbarians, and others – and fight against an evil menace looking to dominate your kingdom of tiny squares. Planning a war isn’t easy, so here are a... | Read more »
Qube Kingdom Review
Qube Kingdom Review By Nadia Oxford on August 29th, 2014 Our Rating: :: KIND OF A SQUARE KINGDOMUniversal App - Designed for iPhone and iPad Qube Kingdom has cute visuals, but it’s a pretty basic tower defense game at heart.   | Read more »
Fire in the Hole Review
Fire in the Hole Review By Rob Thomas on August 29th, 2014 Our Rating: :: WALK THE PLANKUniversal App - Designed for iPhone and iPad Seafoam’s Fire in the Hole looks like a bright, 8-bit throwback, but there’s not enough booty to... | Read more »
Alien Creeps TD is Now Available Worldwi...
Alien Creeps TD is Now Available Worldwide Posted by Ellis Spice on August 29th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Dodo Master Review
Dodo Master Review By Jordan Minor on August 29th, 2014 Our Rating: :: NEST EGGiPad Only App - Designed for the iPad Dodo Master is tough but fair, and that’s what makes it a joy to play.   | Read more »
Motorsport Manager Review
Motorsport Manager Review By Lee Hamlet on August 29th, 2014 Our Rating: :: MARVELOUS MANAGEMENTUniversal App - Designed for iPhone and iPad Despite its depth and sense of tactical freedom, Motorsport Manager is one of the most... | Read more »
Motorsport Manager – Beginner Tips, Tric...
The world of Motorsport management can be an unforgiving and merciless one, so to help with some of the stress that comes with running a successful race team, here are a few hints and tips to leave your opponents in the dust. | Read more »
CalPal Update Brings the App to 2.0, Add...
CalPal Update Brings the App to 2.0, Adds Lots of New Stuff Posted by Ellis Spice on August 29th, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

Apple now offering refurbished 21-inch 1.4GHz...
The Apple Store is now offering Apple Certified Refurbished 21″ 1.4GHz iMacs for $929 including free shipping plus Apple’s standard one-year warranty. Their price is $170 off the cost of new models,... Read more
Save $50 on the 2.5GHz Mac mini, on sale for...
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more
Save up to $300 on an iMac with Apple refurbi...
The Apple Store has Apple Certified Refurbished iMacs available for up to $300 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more
The Rise of Phablets
Carlisle & Gallagher Consulting Group, a businesses and technology consulting firm focused solely on the financial services industry, has released an infographic depicting the convergence of... Read more
Bad Driver Database App Allows Good Drivers t...
Bad Driver Database 1.4 by Facile Group is a new iOS and Android app that lets users instantly input and see how many times a careless, reckless or just plain stupid driver has been added to the... Read more
Eddy – Cloud Music Player for iPhone/iPad Fre...
Ukraine based CapableBits announces the release of Eddy, its tiny, but smart and powerful cloud music player for iPhone and iPad that allows users to stream or download music directly from cloud... Read more
A&D Medical Launches Its WellnessConnecte...
For consumers and the healthcare providers and loved ones who care for them, A&D Medical, a leader in connected health and biometric measurement devices and services, has launched its... Read more
Anand Lal Shimpi Retires From AnandTech
Anand Lal Shimpi, whose AnandTech Website is famous for its meticulously detailed and thoroughgoing reviews and analysis, is packing it in. Lal Shimpi, who founded the tech site at age 14 in 1997,... Read more
2.5GHz Mac mini, Apple refurbished, in stock...
The Apple Store has Apple Certified Refurbished 2.5GHz Mac minis available for $509, $90 off MSRP. Apple’s one-year warranty is included, and shipping is free. Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999.99 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.