[MD1] Apple's Future MacOS Strategy
TweetFollow Us on Twitter

[MD1] Apple's Future MacOS Strategy

Apple Announces Future Macintosh Operating System (OS) Strategy and Roadmap

Strategy Delivers Compatibility with Currently Shipping Mac Systems and
Applications, Accelerates Delivery of Next-Generation Software, and
Provides Smooth Migration to Next-Generation OS

Mac OS Upgrades to Continue; First 'Rhapsody' Release Scheduled to Ship
Within 12 Months

MACWORLD/EXPO, SAN FRANCISCO--Jan. 7, 1997--Apple Computer, Inc. today
announced its strategy for the future evolution of the Macintosh operating
system software, for Macintosh and Mac OS compatible personal computers.
Apple plans to implement a strategy in which the Company will continue to
deliver significant and regularly scheduled upgrades to the current Mac OS
while accelerating development of a new and advanced operating system. The
new operating system is code-named 'Rhapsody' and will be based on the
merging of technologies from Apple and NeXT Software, Inc. (Apple announced
its intent to acquire NeXT Software on Dec. 20, 1996.) As well as providing
pioneering next generation technology, Rhapsody aims to provide strong
backward compatibility for Mac OS software offering current customers a
smooth migration path to the new OS.

Through this approach, the Company expects to provide customers and
developers with a platform for exceptional and cutting-edge applications,
while enhancing their current investment in the Mac OS. Apple also believes
that the advanced technical underpinnings and rapid development environment
of Rhapsody will allow developers to create new applications that leapfrog
those of other 'modern' operating systems, such as Windows NT.
Additionally, the Company anticipates that the scheduled enhancements to
the Mac OS will retain its industry leadership in ease of use and
multimedia, while greatly strengthening the software's Internet
capabilities.

The first release of Rhapsody is expected to be launched to developers in
mid to late 1997 and to customers within 12 months. Rhapsody is planned to
incorporate features such as preemptive multitasking and protected memory,
as well as a modern kernel. It is expected to also include a new
Application Programming Interface (API) based on NeXT Software's OPENSTEP
environment. In parallel Mac OS continues to evolve- -with a significant
upgrade, Mac OS 7.6, announced today.

"Apple has laid out an OS strategy that provides customers and software
developers with a safe, clear upgrade path to breakthrough next generation
computing. With this approach customers can migrate at their own speed to
21st century computing" said Dr. Gilbert F. Amelio, Chairman and CEO, Apple
Computer Inc. "Today we also deliver on a commitment made at Macworld
Boston in August, by announcing Mac OS 7.6, a robust and valuable update to
our current operating system. Together, Mac OS and our next generation OS,
Rhapsody, will allow customers and software developers to leverage existing
Macintosh applications and provide a platform for a new era of software
innovation from Apple and its industry allies".

OS Strategy Provides Clear Advantages For Customers and Developers

Apple believes that its OS Strategy provides clear differentiation from its
system software competitors in four areas.

Smooth Transition Firstly, Apple's OS strategy allows both Mac OS and
Rhapsody to share a similar look and feel and provide compatibility with
existing Mac OS applications and hardware--giving customers and software
developers a smooth upgrade path to next generation technology. Existing
Mac OS software is expected to work within Rhapsody at PowerPC speeds.
Additionally it is planned that Rhapsody will support today's currently
shipping Mac OS personal computers, as well as future Mac OS hardware.

Advanced Operating System Secondly, Rhapsody is expected to provide
customers and software developers with a robust, easy to use OS that
delivers features such as preemptive multitasking, symmetric
multiprocessing, and protected memory, based on a modern kernel. The
integration of NeXT Software's OPENSTEP development environment in Rhapsody
will provide software developers, in-house development teams, and new media
specialists with a market-leading component software environment. This will
allow new classes of software to be developed quickly and easily.

Multimedia Leadership Thirdly, Apple's OS Strategy will allow the Company
to continue to lead the market in multimedia innovation. Apple intends to
optimize its QuickTime Media Layer (QTML) for both Mac OS and Rhapsody
moving forward, providing all Apple customers with multimedia leadership
through the millennium. Apple also intends to further develop its value
added hardware to improve the multimedia capabilities of Macintosh systems,
with high performance PowerPC microprocessors and new classes of hardware
acceleration technology.

Superior Internet Integration Apple plans to carry forward key technologies
such as OpenDoc, Meta Content Format (MCF), and easy to use TCP/IP
connectivity to maintain the Macintosh as a leading system for Internet
access and the delivery of Internet content. The integration of Java--Sun
Microsystems' platform-independent application environment for the Internet
and corporate networks--will allow the company to provide market leading
Internet capabilities in both Mac OS and Rhapsody. As an integral part of
its OS strategy, Apple aims to incorporate Java in both Mac OS and
Rhapsody, and today announced Mac OS Run Time for Java. (See separate
release). Apple is committed to make both Mac OS and Rhapsody preeminent
development and deployment platforms for Java technology. In addition,
Apple expects that technology such as NeXT Software's Web Objects will
further reinforce the Mac platform's Internet capabilities.

Roadmap Shows Complementary Approach

Apple's OS strategy offers two complementary product lines moving
forward--Mac OS and Rhapsody. Customers in each of Apple's markets can
migrate to Apple's next generation OS, Rhapsody, at their own speed. Apple
also believes that Apple's new OS strategy will reinvigorate the Company's
presence in key market segments, particularly the enterprise market. Apple
anticipates many customers will remain on Mac OS for a number of years and
intends to continue to upgrade this track of the OS in regular semiannual
upgrades.

 
AAPL
$433.26
Apple Inc.
-1.32
MSFT
$34.87
Microsoft Corpora
+0.79
GOOG
$909.18
Google Inc.
+5.31

MacTech Search:
Community Search:

Software Updates via MacUpdate

Apple iTunes 11.0.3 - Manage your music,...
Apple iTunes lets you organize and play digital music and video on your computer. It can automatically download new music, app, and book purchases across all your devices and computers. And it's a... Read more
Spotify 0.9.0.133. - Stream music, creat...
Spotify is a new way to enjoy music. Simply download and install. Before you know it you'll be singing along to the genre, artist, or song of your choice. With Spotify you are never far away from... Read more
JollysFastVNC 1.46 - Fast VNC client. (S...
JollysFastVNC is a VNC client which aims to become the best VNC client on the Mac. When I started ScreenRecycler I thought that there are enough VNC clients out there to support it. When the program... Read more
Skitch 2.5.2 - Take screenshots, annotat...
Skitch allows you to take screenshots on your Mac, edit them and share them with others. It makes the sharing process seamless by making it a natural workflow to send the image (with edited arrows... Read more
Backblaze 2.1.0.608 - Online backup serv...
Backblaze is an online backup service, available fo $5/month for unlimited storage. With half of the founding team heralding from Apple, Backblaze is deeply committed to the Mac platform. The... Read more
The Cave 1.0.0 - Adventure game featurin...
The Cave is an adventure game that offers a unique blend of fast-paced action, mind-bending puzzles, and winning humor. Assemble your team and embark on a journey into the shadowy underworld. Once... Read more
StatsBar 1.4 - Monitor system processes...
StatsBar gives you a comprehensive and detailed analysis of the following areas of your Mac: CPU usage Memory usage Disk usage Network and bandwidth usage Battery power and health (MacBooks only)... Read more
Thunderbird 17.0.6 - Email client from M...
As of July 2012, Thunderbird is no longer being actively developed, although security improvements will continue to be released as needed. Thunderbird is a free, open-source, cross-platform e-mail... Read more
Adobe Flash Player 11.8.800.50 - Multime...
Adobe Flash Player is a cross-platform, browser-based application runtime that provides uncompromised viewing of expressive applications, content, and videos across browsers and operating systems.... Read more
Apple iMovie 9.0.9 - Edit personal video...
Apple iMovie makes it easy to turn your home videos into your all-time favorite films. You'll laugh. You'll cry. You'll watch them over and over again. And you'll share them with everyone.Version 9.... Read more

This Week at 148Apps: May 13-17, 2013
We Are Your App Review Source   | Read more »
Second Home – Xbox Live Indie Developers...
The indie game development scene has been around for an incredibly long time; pretty much ever since people had the opportunity to program for themselves. However it wasn’t until shareware became a common method of distribution the 90s that it began... | Read more »
The Simpsons: Tapped Out Adds New Charac...
The Simpsons: Tapped Out Adds New Character and Locations In Latest Update Posted by Andrew Stevens on May 17th, 2013 [ permalink ] | Read more »
Fast & Furious 6: The Game Review
Fast & Furious 6: The Game Review By Jennifer Allen on May 17th, 2013 Our Rating: :: SPEEDY YET SLOW PACEDUniversal App - Designed for iPhone and iPad It’s not that Fast & Furious 6 isn’t a fun drag racer, it’s just that... | Read more »
N.O.V.A. 3 – Near Orbit Vanguard Allianc...
N.O.V.A. 3 – Near Orbit Vanguard Alliance Is Free For Today Only Posted by Andrew Stevens on May 17th, 2013 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Turbo Racing League Is Now Available, Pr...
Turbo Racing League Is Now Available, Provides Players A Chance To Win Cash Prizes Posted by Andrew Stevens on May 17th, 2013 [ permalink ] | Read more »
Running with Friends Review
Running with Friends Review By Blake Grundman on May 17th, 2013 Our Rating: :: FAMILIAR, YET FUNUniversal App - Designed for iPhone and iPad A game may look and play identically to other titles on the market, but this is one that... | Read more »
Festival de Cannes Lets You Experience T...
Festival de Cannes Lets You Experience The Festival In Real Time Posted by Andrew Stevens on May 17th, 2013 [ permalink ] | Read more »
Sonic the Hedgehog’s Remastered Version...
The original Sonic the Hedgehog has been remastered for iOS, a la Sonic CD. | Read more »
tenXer Tracks All Your Activities And Re...
tenXer Tracks All Your Activities And Reports Them For You Posted by Andrew Stevens on May 17th, 2013 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »

Price Scanner via MacPrices.net

15″ MacBook Pros (Apple refurbished) in stock star...
The Apple Store has several Apple Certified Refurbished 15-inch MacBook Pros in stock today, with models starting at $1489. Each MacBook Pro comes with Apple’s one-year warranty, and home shipping (... Read more
Save up to $100 on iMacs with Apple Education disc...
Take up to $100 off the price of a new 21″ or 27″ iMac at The Apple Store for Education. All students, teachers, and staff at any educational institution qualify for the discount, and shipping is... Read more
Mac mini Server on sale for $50 off MSRP
B&H Photo has the 2012 Mac mini Server on sale for $949 including free shipping plus NY sales tax only. Their price is $50 off MSRP, and it’s the lowest price available for this model. B&H... Read more
Steve Jobs Triumphs Posthumously In Platform Wars...
The Register’s Paul Kunert says it’s finally official – the epic battle of legendary Apple CEO Steve Jobs is finally won, now that he has toppled the PC platform from beyond the grave, in the UK, at... Read more
Microsoft Surface Pro vs Apple MacBook Air 11in
Stuff has posted a concise comparo review of the Microsoft Surface Pro tablet PC versus Apple’s 11.6-inch MacBook Air, noting that both machines offer a full desktop OS and a current-generation Intel... Read more
Pixelmator 2.2 First Week Downloads Top Half a Mil...
The Pixelmator Team has announced that Pixelmator 2.2 downloads have topped half a million since last Thursday, making it the most successful release in Pixelmator history. With over 100 new features... Read more
AppleCare Protection Plans on sale for up to $105...
B&H Photo has 3-Year AppleCare Warranties on sale for up to $105 off MSRP including free shipping plus NY sales tax only: - Mac Laptops 15″ and Above: $244 $105 off MSRP - Mac Laptops 13″ and... Read more
27″ Apple Display (refurbished) available for $829...
The Apple Store has Apple Certified Refurbished 27″ Thunderbolt Displays available for $829 including free shipping. That’s $170 off the cost of new models. Read more
Walmart online offers iPad mini for $299
Walmart is offering 16GB WiFi iPad minis for $299 on their online store for a limited time. Choose free home delivery or free local store pickup. MSRP for this model is $329. Read more
PC Markets in Western Europe Collapse; Only Apple...
PC shipments in Western Europe totaled 12.3 million units in the first quarter of 2013, a decline of 20.5 percent from the corresponding period of 2012, according to Gartner, Inc. (see Table 1). “... Read more

Jobs Board

*Apple* Retail - Manager - Apple (Unite...
Job SummaryKeeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, youre a master of them all. In the stores fast-paced, dynamic Read more
*Apple* At-Home Team Manager - Apple (U...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more than Read more
*Apple* Retail - Manager - Apple Inc. (...
Job SummaryKeeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you're a master of them all. In the store's fast-paced, dynamic Read more
*Apple* Support Engineer - Systemtec, I...
Apple Support Engineer SYSTEMTEC. FIND YOUR NEW CAREER PATH! Technology projects within organizations present unique opportunities. By offering your expertise within a Read more
*Apple* Engineer - DP Professionals Inc...
DP Professionals is seeking an Apple Engineer for a contract in Charleston, SC. The Apple Engineer will provide Mac and iOS device and application support, and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.