FOR IMMEDIATE RELEASE March 31, 2000
MACROMEDIA AND BLUE WORLD ANNOUNCE LASSO STUDIO FOR DREAMWEAVER
Partnership propels Web application development for the Lasso Web Data Engine
San Francisco, California and Bellevue, Washington -- March 31, 2000 --
Macromedia, Inc. (NASDAQ: MACR) and Blue World Communications, Inc.,
pioneers of the Web Data Engine, today announced Lasso Studio 1.5 for
Macromedia(R) Dreamweaver 3(R). Blue World will showcase this update at
next week's Internet World Expo in Los Angeles. The companies also
announced a comprehensive tutorial on the integration between the Blue
World Lasso Web Data Engine and Macromedia Flash, the industry standard for
high-impact, vector-based Web sites that deliver motion, sound,
interactivity, and graphics.
Lasso Studio 1.5 for Dreamweaver, which will be available as a free update
to Lasso Studio beginning in April, will provide Lasso customers with new
wizards, palettes, and performance enhancements to speed development. Lasso
Studio for Dreamweaver introduces a visual, structured development
environment for building database-driven Web applications for the Lasso Web
Data Engine aimed to meet the needs of both beginning and advanced users.
At Internet World, Blue World and partner Advanced Database Systems will
provide free hands-on training for Lasso Studio 1.5 for Dreamweaver at the
Blue World booth (#4616).
"We're pleased to work with Blue World to deliver products which allow Web
designers and developers to quickly build data-driven Web sites for the
Lasso Web Data Engine," said Beth Davis, senior director of product
management for Macromedia. "The integration between Dreamweaver and the
Lasso Web Data Engine is an excellent example of what can be achieved
through extending Dreamweaver."
"We're pleased to have partnered with Macromedia and look forward to the
continued success of our respective products," said Bill Doerrfeld,
president and CEO of Blue World Communications, Inc. "The extensible
environment in Macromedia Dreamweaver allows us to create a revolutionary
product that provides dramatic gains in productivity for customers who
build data-driven Web sites for the Lasso Web Data Engine."
"Lasso Studio for Dreamweaver has saved us countless hours developing and
maintaining our Web site," said Gary Dotzlaw, Executive Vice President of
Metro Technologies. "The ability to create dynamic programming constructs
alongside HTML elements provides our team with maximum control over both
the look-and-feel and programming logic of our data-driven Web
applications. Blue World has provided a tool which allows our Web
developers to significantly enhance their productivity and thereby
increases the bottom line."
"Mediathing.com, our comprehensive data-driven portal for the media
industry in the United Kingdom, needed to be developed under tight
deadlines," said Angie Ahl, Web developer for Neonative. "Working in just a
text editor for my code was starting to give me a headache. It simply
wouldn't have been possible to finish this project without Lasso Studio for
Dreamweaver and the productivity gains offered via visual editing."
Blue World and Macromedia today also announced the availability of a
tutorial providing step-by-step directions for integrating Lasso with
Macromedia Flash. The tutorial entitled "Building a Data-Driven Message
Board Using Lasso and Macromedia Flash" also includes a set of format files
and sample database templates for a functioning Macromedia Flash and Lasso
based interactive message board. The tutorial is freely available at
ABOUT BLUE WORLD
Blue World Communications (http://www.blueworld.com) delivers
cross-platform software tools allowing Web developers and designers to
quickly build and deploy powerful data-driven Web applications. Blue World
provides Lasso Web Data Engine, Lasso Studio for Dreamweaver, Blue World
Store and Blue World ListSearch service in fulfillment of its mission to
bring business to the Internet.
Macromedia's mission is to add life to the Web. Our award-winning products
empower developers to provide the most engaging experience on the Web and
enable more effective e-business. Headquartered in San Francisco,
Macromedia (NASDAQ: MACR) has more than 800 employees worldwide and is
available on the Internet at http://www.macromedia.com/.