Donovan's Views: more Jonathan Schwartz revelations
TweetFollow Us on Twitter

Donovan's Views: more Jonathan Schwartz revelations

By Gaurang Donovan

The former Sun Microsystems former Vice-President (five various positions), Chief Operating Officer, President, and Chief Executive Officer Jonathan Schwartz, wrote on his "What I Couldn't Say" blog (http://jonathanischwartz.wordpress.com/2010/03/09/good-artists-copy-grea...) last week about a 2003 threat of future legal action that he claims Steve Jobs made to his office in a telephone call while raising the idea  that the graphical effects of a Sun prototype Linux desktop may be violating Apple's intellectual property (if Sun commercialised that prototype). 

Schwartz wrote his reply was simple and left Steve Jobs silent without a response. The reply mentioned how he had been watching a recent presentation of Jobs and how Apple's newly released Keynote presentation software looked identical to Concurrence and if Jobs/Apple owned that intellectual property.

Concurrence was a software product previously developed and owned by Lighthouse Design, a company Schwartz co-founded before Sun's outright purchase of the company in 1996 for $22 million. (Five founders, $22 million - was it eight years effort?)

Jobs made no response to the question if he owned the IP and the matter was never raised again supposedly.

This revealing story was well covered on the internet reporting last week, most of them indicating Jobs or Apple as a lawsuit crazy bully and Schwartz and Sun strong and intelligent and standing up to the threat. A few covering the story raised intellectual property (IP) issues surrounding "look and feel"  protection and types of IP concerning software (patents vs copyrights).

I thought it might be helpful to review developments surrounding Lighthouse software, Schwartz and Sun for some younger readers to set out a more complete picture..

I disclosed that I believe I had the first Mac in China (19 February 1984) in my last article "Donovan's Views: Fleishman vs Enderle - mano a mano." I unfortunately can also claim I was told by the salesman to have had the last NeXT hardware purchase in Hong Kong (and probably Asia ex-Japan) with a NeXTCube (late November 1992) before NeXT stopped making all hardware on 9 February 1993 (known as "Black Tuesday"). I won't scan the receipt or the welcoming letter from Todd Rulon-Miller. Now there is a name from the past.

Through that purchase and further work at a bank, I came to know some of Lighthouse's software products through actual use and remember them very favourably. But I also recall some other points that should be brought out. Let me present some of those points and you can draw your own conclusions.

Schwartz formerly founded Lighthouse Design with a small group of other people and sold a variety of excellent NextStep/OpenStep software programs. They were mostly in the office productivity genre of software - presentation, speadsheet, diagram, database, word processing, drawing, task management.

The presentation product Schwartz mentioned to Jobs was called Concurrence and it was sold for $995 per copy. The smart street shoppers could find it priced at $695 with mail-order software outlets in the winter of 1994. 

Shown is a scan of the Concurrence marketing sheet with features listed and with $995 retail price suggested enlarged.

The Lighthouse spreadsheet products (ParaSoft - traditional spreadsheet, Quantix - multi-dimensional spreadsheet) were selling for $595 and $895 at a mail order outlet while the word processor product OpenWrite sold for $395. 

The word processor program Lighthouse carried was called OpenWrite. The below is copied out of its Read-me file: "OpenWrite 2.0 will begin shipping in mid-December for the SPARC-, Intel-, Motorola-, and HP PA-RISC-based versions of NEXTSTEP 3.2 or later. OpenWrite is priced at $495. OpenWrite 1.x users can upgrade to OpenWrite 2.0 for $99. Site licenses are available and OpenWrite is included, along with all other Lighthouse products, on a heavily discounted Academic CD. The next Academic CD will be available in late December."

A comparative Mac program was T/maker's $100 WriteNow word processor.

Lighthouse was purchased by Sun Microsystems in mid-1996 for $22 million and Schwartz being one of the five founders probably made a few dollars out of the deal. Most of the small team of engineers and programmers went over to Sun where they were going to be involved with some NeXT collaboration with Sun. That plan was nixed as the deal went through and the Lighthouse suite of products were never again seen in the marketplace under the Sun brand. Schwartz continued upwards in the Sun organisation growing influence, obtaining new titles, and eventually ran it in 2006. 

We know how that company story ended. He aided running it right into the ground and it was sold to Oracle.

But Schwartz mentioned it was because of the bad timing of the global financial crisis. Or was that just really bad haiku?

The Register reported that Schwartz commented in September 2003, then head of the Sun software division (from 2002) that the acquired Lighthouse products long held (from 1996) would probably never again be offered in public.

This 2003 comment was probably made to silence the continued calls from former NeXTStep and OpenSTEP users for the very same product and features that Lighthouse had (instead of Sun just sitting on the products). 

Sun, and in the latter years Schwartz, did not budge from the position in April 2006 (nearly three years later) when he became President and CEO of Sun. There were former customers of Lighthouse asking for a known products by name in hope they would be available for Mac OS X and the executive decision was to sit on the old products and intellectual property and not develop them. 

I wonder why they just did not sell the software off to another group (possibly Steve Jobs and Apple?). Was it to fend off someone else with less deep pockets from undertaking moves in that direction?

Anyway, such behaviour should make you wonder about business acumen of Sun executives of the day. It does seem that potential customers asking for formerly expensive products they held were ignored.

Fortunately Steve Jobs moved the necessary Apple corporate resources and programmers to develop the Keynote application as his own corporate presentation work demanded something better than Microsoft PowerPoint (if he or I would ever use it!). 

Keynote version 1.0 was released in January 2003. There were two more revisions released within 2003 and we now know Schwartz and Jobs had "talked" on the phone sometime during this year. Remember Jobs was apparently scared or shocked to have a response to Schwartz's sharp remarks of who owned what intellectual property.

Or maybe Jobs was trying not to say anything impolite as his mother taught him? Sometimes actions, including silent ones, speak louder than words.

The Keynote software was released and reviews were very favourable. The uptake among Mac OS X users was strong. Keynote development continued steadily and version 2 shipped two years later in January 2005. By then, it was sold in a combined package called iWork '05 and included (surprise, surprise) a word processor and layout program called "Pages". It can be compared with Lighthouse's $395 word processor OpenWrite. (Remember Concurrence street price was $695.) The whole iWork package cost $79. 

I think Lighthouse products could have been in that marketplace with the smallest of efforts if Sun had taken a different executive decision.

By August 2007, iWork added yet another application and included the spreadsheet program "Numbers". It is comparable with the $595 ParaSoft and included enough multi-dimensional elements to it that $895 Quantix can't be ignored either when discussing it. The price of iWork '07? The same $79.

A treble, trifecta or tiercé? All three. $79. Three really good applications.

And now on the horizon, we lucky users will have the choice of paying an additional $9.95 for the new iPad platform version of each of the three iWork applications just next month.

Quadrella, quinella, heck, let's just call it a Sweep. 

Sun and Schwartz have lost much of their spotlight and here we are discussing about his wonderful legacy Lighthouse products they deliberately allowed to stay out of the market. This time lets switch to baseball terminology. A triple play is three outs.

I have a new naming suggestion If Jonathan Schwartz starts a new blog  from his current "What I couldn't say" to "Real results speak louder than silly revelations."

(Columnist Gaurang Donovan is an Australian “mystery man” who wishes to keep his identify secret for personal and business reasons—Dennis Sellers)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Airmail 3.3.2 - Powerful, minimal email...
Airmail is an mail client with fast performance and intuitive interaction. Support for iCloud, MS Exchange, Gmail, Google Apps, IMAP, POP3, Yahoo!, AOL, Outlook.com, Live.com. Airmail was designed... Read more
Numi 3.15.1 - Menu-bar calculator suppor...
Numi is a calculator that magically combines calculations with text, and allows you to freely share your computations. Numi combines text editor and calculator Support plain English. For example, '5... Read more
Airmail 3.3.2 - Powerful, minimal email...
Airmail is an mail client with fast performance and intuitive interaction. Support for iCloud, MS Exchange, Gmail, Google Apps, IMAP, POP3, Yahoo!, AOL, Outlook.com, Live.com. Airmail was designed... Read more
Numi 3.15.1 - Menu-bar calculator suppor...
Numi is a calculator that magically combines calculations with text, and allows you to freely share your computations. Numi combines text editor and calculator Support plain English. For example, '5... Read more
TextSoap 8.4.1 - Automate tedious text d...
TextSoap can automatically remove unwanted characters, fix up messed up carriage returns, and do pretty much anything else that we can think of to text. Save time and effort. Be more productive. Stop... Read more
TextSoap 8.4.1 - Automate tedious text d...
TextSoap can automatically remove unwanted characters, fix up messed up carriage returns, and do pretty much anything else that we can think of to text. Save time and effort. Be more productive. Stop... Read more
Backblaze 4.3.0.44 - Online backup servi...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Numi 3.15 - Menu-bar calculator supports...
Numi is a calculator that magically combines calculations with text, and allows you to freely share your computations. Numi combines text editor and calculator Support plain English. For example, '5... Read more
EtreCheck 3.3.3 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
BusyContacts 1.1.8 - Fast, efficient con...
BusyContacts is a contact manager for OS X that makes creating, finding, and managing contacts faster and more efficient. It brings to contact management the same power, flexibility, and sharing... Read more

Latest Forum Discussions

See All

The best new games we played this week
We were quite busy this week. A bunch of big mobile games launched over the past few days, alongside a few teeny surprises. There're lots of quality games to load your phone with. We've gone and picked out five of our favorites for the week. [... | Read more »
Magikarp Jump beginner's guide
Magikarp Jump is a mystifying little game. Part Tamagotchi, part idle clicker, there's not a whole lot of video game there, per se, but for some reason we can't help coming back to it again and again. Your goal is to train up a little Magikarp to... | Read more »
Goat Simulator PAYDAY (Games)
Goat Simulator PAYDAY 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICES **iPhone 4S, iPad 2, iPod Touch 5 or better Goat Simulator: Payday is the most... | Read more »
GRID Autosport delayed until autumn
Sorry mobile racing fans -- GRID Autosport has been delayed a few months. The game is now expected to launch this fall on iOS. Feral Interactive announced that they wanted more time to work on the game's UI and overall performance before launching... | Read more »
Zombie Gunship Survival Beginner's...
The much anticipated Zombie Gunship Survival is here. In this latest entry in the Zombie Gunship franchise, you're tasked with supporting ground troops and protecting your base from the zombie horde. There's a lot of rich base building fun, and... | Read more »
Mordheim: Warband Skirmish (Games)
Mordheim: Warband Skirmish 1.2.2 Device: iOS Universal Category: Games Price: $3.99, Version: 1.2.2 (iTunes) Description: Explore the ruins of the City of Mordheim, clash with other scavenging warbands and collect Wyrdstone -... | Read more »
Mordheim: Warband Skirmish brings tablet...
Legendary Games has just launched Mordheim: Warband Skirmish, a new turn-based action game for iOS and Android. | Read more »
Magikarp Jump splashes onto Android worl...
If you're tired ofPokémon GObut still want something to satisfy your mobilePokémon fix,Magikarp Jumpmay just do the trick. It's out now on Android devices the world over. While it looks like a simple arcade jumper, there's quite a bit more to it... | Read more »
Purrfectly charming open-world RPG Cat Q...
Cat Quest, an expansive open-world RPG from former Koei-Tecmo developers, got a new gameplay trailer today. The video showcases the combat and exploration features of this feline-themed RPG. Cat puns abound as you travel across a large map in a... | Read more »
Jaipur: A Card Game of Duels (Games)
Jaipur: A Card Game of Duels 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ** WARNING: iPad 2, iPad Mini 1 & iPhone 4S are NOT compatible. ** *** Special Launch Price for a limited... | Read more »

Price Scanner via MacPrices.net

Memorial Day savings: 13-inch Touch Bar MacBo...
B&H Photo has the 2016 Apple 13″ Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 13″ 2.9GHz/512GB... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 2016 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $... Read more
Apple restocks refurbished 11-inch MacBook Ai...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models recently discontinued by Apple), available for up to $170 off original MSRP. An Apple one-year warranty is included with each... Read more
12-inch 1.2GHz Retina MacBooks on sale for up...
B&H has 12″ 1.2GHz Retina MacBooks on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 12″ 1.2GHz Space Gray Retina MacBook: $1449.99 $150 off... Read more
15-inch 2.7GHz Silver Touch Bar MacBook Pro o...
MacMall has the 15-inch 2.7GHz Silver Touch Bar MacBook Pro (MLW82LL/A) on sale for $2569 as part of their Memorial Day sale. Shipping is free. Their price is $230 off MSRP. Read more
Free Tread Wisely Mobile App Endorsed By Fath...
Just in time for the summer driving season, Cooper Tire & Rubber Company has announced the launch of a new Tread Wisely mobile app. Designed to promote tire and vehicle safety among teens and... Read more
Commercial Notebooks And Detachable Tablets W...
Worldwide shipments of personal computing devices (PCDs), comprised of traditional PCs (a combination of desktop, notebook, and workstations) and tablets (slates and detachables), are forecast to... Read more
Best value this Memorial Day weekend: Touch B...
Apple has Certified Refurbished 2016 15″ and 13″ MacBook Pros available for $230 to $420 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2.6GHz... Read more
13-inch MacBook Airs on sale for up to $130 o...
Overstock.com has 13″ MacBook Airs on sale for up to $130 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $869.99 $130 off MSRP - 13″ 1.6GHz/256GB MacBook Air (sku... Read more
2.8GHz Mac mini available for $973 with free...
Adorama has the 2.8GHz Mac mini available for $973, $16 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Media Products - Commerce Engineerin...
Apple Media Products - Commerce Engineering Manager Job Number: 57037480 Santa Clara Valley, California, United States Posted: Apr. 18, 2017 Weekly Hours: 40.00 Job Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Media Products - Commerce Engineerin...
Apple Media Products - Commerce Engineering Manager Job Number: 57037480 Santa Clara Valley, California, United States Posted: Apr. 18, 2017 Weekly Hours: 40.00 Job Read more
*Apple* Media Products - Commerce Engineerin...
Apple Media Products - Commerce Engineering Manager Job Number: 57037480 Santa Clara Valley, California, United States Posted: Apr. 18, 2017 Weekly Hours: 40.00 Job Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.