Donovan's Views: Fleishman vs Enderle -- mano a mano
TweetFollow Us on Twitter

Donovan's Views: Fleishman vs Enderle -- mano a mano

By Gaurang Donovan

As alluded to in the late January 2009's article, "Donovan’s Views: distorted grudges" (, I have a strict reading policy. I hope tech journalists, editors and reporters should note it when doing their job. 

What is the policy? I stop reading or watching immediately any report that includes appearances of Rob Enderle or John Dvorak's voice or words and the reporter that chose to include them will enter my discredited list. I don't care what network or publication, its size, or precious reputation, it is simply my strict policy. 

Yet I found myself actually reading all of the individual tweets between technology writer and author Glenn Fleishman and self-professed former consultant and self-professed current "inquiry analyst" Rob Enderle the other night concerning a piece by Kelli B. Grant at "Should you Pre-Order an iPad?" in which she referenced Enderle's views. 

Kelli B. Grant welcome to my discredited list.

I took the time to reorder the tweets according to the time-stamp of the tweet for it to appear as a conversation, for easier reading and include them below to share with you for your entertainment.

I hope you get out of it what I got out of it.

Before you start reading the exchange, please try to remember as you read that there was no limit to what either Fleishman or Enderle could choose to say in a tweet nor how many tweets they could initiate. I assume there was no editor or editorial policy in the way of what could be written. In other words they were speaking for themselves.

Sticking with the better writing and disclosure method to follow, my own personal disclosures, including having the first Mac in China, are included toward the end of this article. But first...

Uncut: Fleishman vs Enderle - mano a mano

Fleishman: Enderle: "Dell’s Streak tablet offers more computing power." Hey, @Enderle, are you consulting for Dell or not? During what period did you?
3:39 PM 

Enderle: I'm an inquiry analyst. Different beast entirely. I'm not saying the iPad is bad, only that other products may be better for them.
3:48 PM 

Fleishman: Does Dell pay you for your services, and during what time? Do you disclose your contracts to journalists who call for interviews?
3:51 PM 

Enderle: Not sure where the "computing power" thing came from. The Dell fits in your pocket and is a phone, the iPad may have more power.
3:51 PM 

Fleishman: Does Dell pay you for your services, and during what time? Do you disclose your contracts to journalists who call for interviews?
3:51 PM 

Enderle: same way all my peers do. Same way the analysts who work for Apple do.
3:54 PM 

Fleishman: I don't know what "same way" means here. Does Dell pay you for services (whatever they are)?
3:55 PM 

Fleishman: Are you saying that you do not receive monetary compensation for consulting, inquiry or otherwise?
3:56 PM

Enderle: I suggested three alternative products, Dell is a client the other two are not. My clients are posted.
3:59 PM

Fleishman: That is what I wanted to know. Thank you.
4:09 PM

Enderle: you could have simply looked it up. You're welcome. You should read up on disclosure rules for anlaysts.
4:16 PM

Fleishman: Those relate to the investment issues, not company consultants.
4:18 PM

Fleishman: "For over 20 years Rob has worked for and with companies like": that is not disclosure. That's marketing.
4:20 PM

Enderle: they relate to analysts. Disclosure rules for inquiry/industry analysts have never been defined. Only stock analysts.
4:22 PM 

Enderle: I tried to have rules put in place for other analyst types, Apple killed the effort.
4:23 PM

Enderle: my only requirement is that the rules applied to all of us equally. Not just folks who were critical of Apple.
4:24 PM 

Enderle: suggest you read:
4:26 PM 

Fleishman: Proof, please. The rules you are citing do not apply to you. You do not disclose your current consulting clients in an open fashion
4:38 PM

Enderle: and neither does Gartner, Forrester, or any of the other firms. Most of us have the same clients.
4:41 PM

Fleishman: That's disingenous about the nature of a sole consultancy and a large firm. I also get disclosures about clients from those firms.
8:38 PM 

Enderle: If you ask you'll get them from me too.
9:33 PM 

Enderle: but once again I'm an inquiry analyst, last consultant job I took was years ago.
9:33 PM 

Enderle: could you show me proof that you got one of those disclosures and its nature?
9:36 PM 

Fleishman: I don't care what title you give yourself; companies are paying you for expertise. You can be Grand Poobah, if you like.
9:42 PM 

Fleishman: If you're analyzing with inquirical methods at no charge, even then you've got an interest in the outcome.
9:43 PM 

Fleishman: Rob, when I talk to analysts who cover a field, it's among my first question: have you worked for firm X? I put it in my notes.
9:44 PM 

Fleishman: So Ashlee Vance, Brier Dudley, etc., don't ask you whether the companies about which you comment pay you for services?
9:44 PM 

Fleishman: It's interesting to me that you are disclaiming any necessity of disclosure by citing industry practice.
9:46 PM

Fleishman: Let's summarize. You will talk to reporters about Dell, which pays you, without telling reports unless they ask that Dell pays you
9:48 PM 

Fleishman: It's been fun trying to convince Rob Enderle that he has a moral obligation to disclose conflicts of interest, but I have to go to sleep.
9:48 PM 


It was nearing ten at night and while Fleishman was waiting on a response from Enderle, two other comments appeared on the twitter stream that I just had to include here:

Fleishman to Jason Snell:
Well, now I have him on the Twitter record explaining precisely how he doesn't disclose to reporters unless asked.
9:51 PM 

Rick Page to Fleishman: 
You've got battered analyst syndrome, dude.
11:34 PM 

One of participants rises the next morning a little grumpy and can recall all his words from yesterday's public stream and begins "spewing" as they say in the Australian venacular. 

Back to the tweet exchanges:


Enderle: Not what I said at all. You're just twisting my words, we're done.
7:33 AM 

Fleishman: I think our public exchange makes your "didn't ask, don't tell" disclosure policy quite clear to other reports.
7:46 AM 

Enderle: And that is why we did it. This is an industry practice, most folks know that, you evidently don't. I'm OK with this being public
7:51 AM 

Fleishman: I do not see how I twisted you words when you are defending a lack of upfront disclosure as "industry practice," which it is not.
7:53 AM

Fleishman: There are plenty of other business reporters who follow me. Guys, if an analyst doesn't disclose clients, that's acceptable?
7:53 AM 

Fleishman: I am simply amazed at how you are defending a standard practice that you believe to exist that is both unethical and non-existent.
7:54 AM

7:55 AM 

(Note: it appears that at least one space must have been entered in the tweet above and that line is just not empty as it appears. It might be interpreted as a physical sign/reaction of spewing though it was quickly recovered from.)

Enderle: neither is true.
7:55 AM

Enderle:  I'm perfectly willing to talk on the phone about this. 408 272 8560
8:05 AM 

Fleishman: Rob, I don't think there's anything more to say. You're defending the indefensible; calling it standard practice.
8:25 AM 

Fleishman: Would you please define the "industry practice" you mean: not disclosing clients without being asked? Having an old list on site?
8:29 AM

Enderle: Ah, of course, the truth isn't important just your view. I got that, I really did.
8:44 AM

Fleishman: Truth? You are paid by firms for services & have said many times that you do not disclose that upfront unless asked.
9:12 AM 

Fleishman: Second, your list of clients on the Web site isn't described as a current list, isn't complete.
9:12 AM 

Fleishman: Third, you say that all analysts (large firms and small, apparently) follow the same disclosure rules you do.
9:12 AM


My disclosures: 

I bought a Mac on 17 February 1984 in Salinas, California, dragged it back to China two days later on 19 February 1984 and have continually used Macs since then as my main personal computer. I believe I had the first Mac in China. 

I saved the receipt and have the entry exit stamps; exit from Shanghai, entry to the US, and re-entry via Shanghai stamps (just for fun: scans of the original with a little redaction in sensitive places). That purchase cost me just over a year and a half salary of my lecturer's contract (actual "salary" and not savings - not a lot to spend it on then) so it was very big purchase at the time. It turned out to be even bigger in impact in the 26 years to follow. I also still have that original Mac.

I was about the 100,000th person to have placed an order for an iPad on last Friday night and hope to have it brought here to me in Australia on 15 April when one of my visiting sisters brings it along on their trip. It is not a big purchase for me today.

I have owned Apple shares since the summer of 1995 and have continually added to the position since then. I clearly invest and don't day trade. I am slightly concerned about recent talk of taking "big" and "bold" risks from Apple's CEO but have faith that Apple's cautious COO and CFO can temper any rashness of expenditures or ill considered ideas of what fits in at Apple. ;-) 

The news that there was Apple interest in AdMob (sold to Google for $750 million) caused my blood pressure to elevate slightly for over a day.

Dennis Sellers and kindly runs my writings and views to share on this website without seeking payment from me or presenting me with payment. 

I purchased Glenn Fleishman's excellent Take-Control books, Take Control of Your 802.11n AirPort Network (1.6) to help with setting up a Airport Base Station Wireless Distribution System here at "Chez Tikalara" and highly recommend it for that task alone. I purchased Take Control of Back to My Mac (1.2) just to understand how the security was done. However I waited to purchase them until Take Control had a 50% sale before purchasing. 

Tikalara is an Wurundjeri word meaning "spirit of the place".

I have not read Dvorak and Enderle in over a decade and try to keep my strict policy of avoiding them completely as explained above. They are completely discredited in my books. I did read Enderle's tweets on last Saturday night and was sorry to read about his cat's illness while engrossed to just how he responded to Fleishman's enquiring tweets. He has added to his professional discredit in a public exchange and I simply did not think that possible. 

Life is sometimes full of surprising spews.

(Columnist Gaurang Donovan is an Australian “mystery man” who wishes to keep his identify secret for personal and business reasons—Dennis Sellers)


Community Search:
MacTech Search:

Software Updates via MacUpdate

Dash 3.4.0 - Instant search and offline...
Dash is an API documentation browser and code snippet manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
AirRadar 3.1.9 - $9.95
With AirRadar, scanning for wireless networks is now easier and more personalized! It allows you to scan for open networks and tag them as favourites or filter them out. View detailed network... Read more
Printopia 2.1.22 - Share Mac printers wi...
Run Printopia on your Mac to share its printers to any capable iPhone, iPad or iPod Touch. Printopia will also add virtual printers, allowing you to save print-outs to your Mac and send to apps.... Read more
SteerMouse 5.0 - Powerful third-party mo...
SteerMouse is an advanced driver for USB and Bluetooth mice. It also supports Apple Mighty Mouse very well. SteerMouse can assign various functions to buttons that Apple's software does not allow,... Read more
Alarm Clock Pro 10.2.5 - $19.95
Alarm Clock Pro isn't just an ordinary alarm clock. Use it to wake you up in the morning, send and compose e-mails, remind you of appointments, randomize the iTunes selection, control an internet... Read more
Cocktail 10.1 - General maintenance and...
Cocktail is a general purpose utility for macOS that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
RapidWeaver 7.1.7 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
MacCleanse 5.1.6 - $29.95
MacCleanse is the product of thousands of hours of intense research and development. It meticulously scans all of the nooks and crannies of a computer for unnecessary junk that can take up huge... Read more
Slack 2.3.0 - Collaborative communicatio...
Slack is a collaborative communication app that simplifies real-time messaging, archiving, and search for modern working teams. Version 2.3.0: Note: Now requires OS X 10.8 or later New The app... Read more
Firefox 49.0.2 - Fast, safe Web browser.
Firefox offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and casual... Read more

Latest Forum Discussions

See All

4 addictive clicker games like Best Fien...
Clickers are passive games that take advantage of basic human psychology to suck you in, and they're totally unashamed of that. As long as you're aware that this game has been created to take hold of your brain and leave you perfectly content to... | Read more »
Smile Inc. Guide: How not to die on the...
As if Mondays weren't bad enough, at Smile Inc. you have to deal with giant killer donuts, massive hungry staplers, and blasting zones. It's not exactly a happy, thriving work environment. In fact, you'll be lucky to survive the nine to five.... | Read more »
Oh...Sir! The Insult Simulator (Games)
Oh...Sir! The Insult Simulator 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
WitchSpring2 (Games)
WitchSpring2 1.27 Device: iOS Universal Category: Games Price: $3.99, Version: 1.27 (iTunes) Description: This is the story of Luna, the Moonlight Witch as she sets out into the world. This is a sequel to Witch Spring. Witch Spring 2... | Read more »
4 popular apps getting a Halloween makeo...
'Tis the season for all things spooky. So much, so, in fact, that even apps are getting into the spirt of things, dressing up in costume and spreading jack o' lanterns all about the place. These updates bring frightening new character skins, scary... | Read more »
Pokémon GO celebrates Halloween with can...
The folks behind Pokémon GO have some exciting things planned for their Halloween celebration, the first in-game event since it launched back in July. Starting October 26 and ending on November 1, trainers will be running into large numbers of... | Read more »
Best Fiends Forever Guide: How to collec...
The fiendship in Seriously's hit Best Fiends has been upgraded this time around in Best Fiends Forever. It’s a fast-paced clicker with lots of color and style--kind of reminiscent of a ‘90s animal mascot game like Crash Bandicoot. The game... | Read more »
5 apps for the budding mixologist
Creating your own cocktails is something of an art form, requiring a knack for unique tastes and devising interesting combinations. It's easy to get started right in your own kitchen, though, even if you're a complete beginner. Try using one of... | Read more »
5 mobile strategy games to try when you...
Strategy enthusiasts everywhere are celebrating the release of Civilization VI this week, and so far everyone seems pretty satisfied with the first full release in the series since 2010. The series has always been about ultra-addictive gameplay... | Read more »
Popclaire talk to us about why The Virus...
Humanity has succumbed to a virus that’s spread throughout the world. Now the dead have risen with a hunger for human flesh, and all that remain are a few survivors. One of those survivors has just called you for help. That’s the plot in POPCLAIRE’... | Read more »

Price Scanner via

Apple refurbished 2015 13-inch MacBook Airs a...
Apple has Certified Refurbished 2015 13″ MacBook Airs available starting at $759. An Apple one-year warranty is included with each MacBook, and shipping is free: - 2015 13″ 1.6GHz/4GB/128GB MacBook... Read more
64GB Apple TV on sale for $159, save $40
Best Buy has the 64GB Apple TV on sale for $40 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store price may... Read more
EyeQue Introduces iOS And Android Based Advan...
Affordable vision technologies developers EyeQue have announced what they claim to be the world’s most advanced intelligent vision solution, pitched as enabling anyone, anywhere to easily and... Read more
Smartwatch Market Tanks, Declining 51.6% in 2...
The worldwide smartwatch market experienced a round of growing pains in the third quarter of 2016 (3Q16), resulting in a year-over-year decline in shipment volumes. According to data from the... Read more
CAZE announces Ultra Thin Glass Screen Protec...
Hong Kong based CAZE has announced its first ultra thin glass screen protector, the Glazz Pro for iPhone 7/7 Plus. Glazz Pro is made from chemically reinforced glass with an anti-fingerprint... Read more
11-inch MacBook Airs on sale for up to $120 o...
Newegg has 11″ MacBook Airs on sale for up to $120 off MSRP. Shipping is free: - 11″ 1.6GHz/128GB MacBook Air: $799.99 $100 off MSRP - 11″ 1.6GHz/256GB MacBook Air: $979 $120 off MSRP Read more
Up to $300 off Macs, $20 off iPads with Apple...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Apple’s Thursday “Hello Again” Event A Largel...
KGI Securities analyst Ming-Chi Kuo, who has a strong record of Apple hardware prediction accuracy, forecasts in a new note to investors released late last week that a long-overdue redo of the... Read more
12-inch Retina MacBooks on sale for $100 off...
Amazon has 2016 12″ Apple Retina MacBooks on sale for $100 off MSRP. Shipping is free: - 12″ 1.1GHz Silver Retina MacBook: $1199.99 $100 off MSRP - 12″ 1.1GHz Gold Retina MacBook: $1199.99 $100 off... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 52812872 Houston, Texas, United States Posted: Oct. 18, 2016 Weekly Hours: 40.00 **Job Summary** As an Apple Solutions Read more
Lead *Apple* Solutions Consultant - Apple (...
# Lead Apple Solutions Consultant Job Number: 52812906 Houston, Texas, United States Posted: Oct. 18, 2016 Weekly Hours: 40.00 **Job Summary** The Lead ASC is an Read more
*Apple* Retail - Multiple Positions- Towson,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Software Engineering Intern: Integration / QA...
Job Summary Apple is currently seeking enthusiastic interns who can work full-time for a minimum of 12-weeks between Fall 2015 and Summer 2016. Our software Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.