Donovan's Views: Fleishman vs Enderle -- mano a mano
TweetFollow Us on Twitter

Donovan's Views: Fleishman vs Enderle -- mano a mano

By Gaurang Donovan

As alluded to in the late January 2009's article, "Donovan’s Views: distorted grudges" (http://www.macsimumnews.com/index.php/archive/donvans_views_distorted_gr...), I have a strict reading policy. I hope tech journalists, editors and reporters should note it when doing their job. 

What is the policy? I stop reading or watching immediately any report that includes appearances of Rob Enderle or John Dvorak's voice or words and the reporter that chose to include them will enter my discredited list. I don't care what network or publication, its size, or precious reputation, it is simply my strict policy. 

Yet I found myself actually reading all of the individual tweets between technology writer and author Glenn Fleishman and self-professed former consultant and self-professed current "inquiry analyst" Rob Enderle the other night concerning a piece by Kelli B. Grant at SmartMoney.com "Should you Pre-Order an iPad?" in which she referenced Enderle's views. 

Kelli B. Grant welcome to my discredited list.

I took the time to reorder the tweets according to the time-stamp of the tweet for it to appear as a conversation, for easier reading and include them below to share with you for your entertainment.

I hope you get out of it what I got out of it.

Before you start reading the exchange, please try to remember as you read that there was no limit to what either Fleishman or Enderle could choose to say in a tweet nor how many tweets they could initiate. I assume there was no editor or editorial policy in the way of what could be written. In other words they were speaking for themselves.

Sticking with the better writing and disclosure method to follow, my own personal disclosures, including having the first Mac in China, are included toward the end of this article. But first...

Uncut: Fleishman vs Enderle - mano a mano

Fleishman: Enderle: "Dell’s Streak tablet offers more computing power." Hey, @Enderle, are you consulting for Dell or not? During what period did you?
3:39 PM 

Enderle: I'm an inquiry analyst. Different beast entirely. I'm not saying the iPad is bad, only that other products may be better for them.
3:48 PM 

Fleishman: Does Dell pay you for your services, and during what time? Do you disclose your contracts to journalists who call for interviews?
3:51 PM 

Enderle: Not sure where the "computing power" thing came from. The Dell fits in your pocket and is a phone, the iPad may have more power.
3:51 PM 

Fleishman: Does Dell pay you for your services, and during what time? Do you disclose your contracts to journalists who call for interviews?
3:51 PM 

Enderle: same way all my peers do. Same way the analysts who work for Apple do.
3:54 PM 

Fleishman: I don't know what "same way" means here. Does Dell pay you for services (whatever they are)?
3:55 PM 

Fleishman: Are you saying that you do not receive monetary compensation for consulting, inquiry or otherwise?
3:56 PM

Enderle: I suggested three alternative products, Dell is a client the other two are not. My clients are posted.
3:59 PM

Fleishman: That is what I wanted to know. Thank you.
4:09 PM

Enderle: you could have simply looked it up. You're welcome. You should read up on disclosure rules for anlaysts.http://bit.ly/cSwneO
4:16 PM

Fleishman: Those relate to the investment issues, not company consultants.
4:18 PM

Fleishman: "For over 20 years Rob has worked for and with companies like": that is not disclosure. That's marketing.
4:20 PM

Enderle: they relate to analysts. Disclosure rules for inquiry/industry analysts have never been defined. Only stock analysts.
4:22 PM 

Enderle: I tried to have rules put in place for other analyst types, Apple killed the effort.
4:23 PM

Enderle: my only requirement is that the rules applied to all of us equally. Not just folks who were critical of Apple.
4:24 PM 

Enderle: suggest you read:http://bit.ly/92B0G0
4:26 PM 

Fleishman: Proof, please. The rules you are citing do not apply to you. You do not disclose your current consulting clients in an open fashion
4:38 PM

Enderle: and neither does Gartner, Forrester, or any of the other firms. Most of us have the same clients.
4:41 PM

Fleishman: That's disingenous about the nature of a sole consultancy and a large firm. I also get disclosures about clients from those firms.
8:38 PM 

Enderle: If you ask you'll get them from me too.
9:33 PM 

Enderle: but once again I'm an inquiry analyst, last consultant job I took was years ago.
9:33 PM 

Enderle: could you show me proof that you got one of those disclosures and its nature?
9:36 PM 

Fleishman: I don't care what title you give yourself; companies are paying you for expertise. You can be Grand Poobah, if you like.
9:42 PM 

Fleishman: If you're analyzing with inquirical methods at no charge, even then you've got an interest in the outcome.
9:43 PM 

Fleishman: Rob, when I talk to analysts who cover a field, it's among my first question: have you worked for firm X? I put it in my notes.
9:44 PM 

Fleishman: So Ashlee Vance, Brier Dudley, etc., don't ask you whether the companies about which you comment pay you for services?
9:44 PM 

Fleishman: It's interesting to me that you are disclaiming any necessity of disclosure by citing industry practice.
9:46 PM

Fleishman: Let's summarize. You will talk to reporters about Dell, which pays you, without telling reports unless they ask that Dell pays you
9:48 PM 

Fleishman: It's been fun trying to convince Rob Enderle that he has a moral obligation to disclose conflicts of interest, but I have to go to sleep.
9:48 PM 

+++

It was nearing ten at night and while Fleishman was waiting on a response from Enderle, two other comments appeared on the twitter stream that I just had to include here:

Fleishman to Jason Snell:
Well, now I have him on the Twitter record explaining precisely how he doesn't disclose to reporters unless asked.
9:51 PM 

Rick Page to Fleishman: 
You've got battered analyst syndrome, dude.
11:34 PM 

One of participants rises the next morning a little grumpy and can recall all his words from yesterday's public stream and begins "spewing" as they say in the Australian venacular. 

Back to the tweet exchanges:

+++

Enderle: Not what I said at all. You're just twisting my words, we're done.
7:33 AM 

Fleishman: I think our public exchange makes your "didn't ask, don't tell" disclosure policy quite clear to other reports.
7:46 AM 

Enderle: And that is why we did it. This is an industry practice, most folks know that, you evidently don't. I'm OK with this being public
7:51 AM 

Fleishman: I do not see how I twisted you words when you are defending a lack of upfront disclosure as "industry practice," which it is not.
7:53 AM

Fleishman: There are plenty of other business reporters who follow me. Guys, if an analyst doesn't disclose clients, that's acceptable?
7:53 AM 

Fleishman: I am simply amazed at how you are defending a standard practice that you believe to exist that is both unethical and non-existent.
7:54 AM

Enderle: 
7:55 AM 

(Note: it appears that at least one space must have been entered in the tweet above and that line is just not empty as it appears. It might be interpreted as a physical sign/reaction of spewing though it was quickly recovered from.)

Enderle: neither is true.
7:55 AM

Enderle:  I'm perfectly willing to talk on the phone about this. 408 272 8560
8:05 AM 

Fleishman: Rob, I don't think there's anything more to say. You're defending the indefensible; calling it standard practice.
8:25 AM 

Fleishman: Would you please define the "industry practice" you mean: not disclosing clients without being asked? Having an old list on site?
8:29 AM

Enderle: Ah, of course, the truth isn't important just your view. I got that, I really did.
8:44 AM

Fleishman: Truth? You are paid by firms for services & have said many times that you do not disclose that upfront unless asked.
9:12 AM 

Fleishman: Second, your list of clients on the Web site isn't described as a current list, isn't complete.
9:12 AM 

Fleishman: Third, you say that all analysts (large firms and small, apparently) follow the same disclosure rules you do.
9:12 AM

+++

My disclosures: 

I bought a Mac on 17 February 1984 in Salinas, California, dragged it back to China two days later on 19 February 1984 and have continually used Macs since then as my main personal computer. I believe I had the first Mac in China. 

I saved the receipt and have the entry exit stamps; exit from Shanghai, entry to the US, and re-entry via Shanghai stamps (just for fun: scans of the original with a little redaction in sensitive places). That purchase cost me just over a year and a half salary of my lecturer's contract (actual "salary" and not savings - not a lot to spend it on then) so it was very big purchase at the time. It turned out to be even bigger in impact in the 26 years to follow. I also still have that original Mac.

I was about the 100,000th person to have placed an order for an iPad on last Friday night and hope to have it brought here to me in Australia on 15 April when one of my visiting sisters brings it along on their trip. It is not a big purchase for me today.

I have owned Apple shares since the summer of 1995 and have continually added to the position since then. I clearly invest and don't day trade. I am slightly concerned about recent talk of taking "big" and "bold" risks from Apple's CEO but have faith that Apple's cautious COO and CFO can temper any rashness of expenditures or ill considered ideas of what fits in at Apple. ;-) 

The news that there was Apple interest in AdMob (sold to Google for $750 million) caused my blood pressure to elevate slightly for over a day.

Dennis Sellers and MacsimumNews.com kindly runs my writings and views to share on this website without seeking payment from me or presenting me with payment. 

I purchased Glenn Fleishman's excellent Take-Control books, Take Control of Your 802.11n AirPort Network (1.6) to help with setting up a Airport Base Station Wireless Distribution System here at "Chez Tikalara" and highly recommend it for that task alone. I purchased Take Control of Back to My Mac (1.2) just to understand how the security was done. However I waited to purchase them until Take Control had a 50% sale before purchasing. 

Tikalara is an Wurundjeri word meaning "spirit of the place".

I have not read Dvorak and Enderle in over a decade and try to keep my strict policy of avoiding them completely as explained above. They are completely discredited in my books. I did read Enderle's tweets on last Saturday night and was sorry to read about his cat's illness while engrossed to just how he responded to Fleishman's enquiring tweets. He has added to his professional discredit in a public exchange and I simply did not think that possible. 

Life is sometimes full of surprising spews.

(Columnist Gaurang Donovan is an Australian “mystery man” who wishes to keep his identify secret for personal and business reasons—Dennis Sellers)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

The best scanner app on mobile
People always say that the best camera is the one you have with you. Well, the same is true with scanners, and your phone can be a pretty great tool for scanning receipts and other documents while you're on the go. [Read more] | Read more »
MARVEL Avengers Academy guide - How to g...
MARVEL Avengers Academy lets you build your own superhero school and fill it with heroes from the Marvel universe. It can be a little slow going to get your school's attendance up though, so we've gathered together somesome tips to help you do this... | Read more »
Shadow Blade: Reload guide - How to hack...
Shadow Blade: Reload is the kind of action-platformer that would have happily sucked up hours of your time on a console a few years back.Now, you can take it with you wherever you go, and its mobile conversion is not too shabby at all. To help you... | Read more »
Tomb of the Mask guide - How to increase...
Tomb of the Mask is a great endless arcade game from Happymagenta in which quick reflexes and a persistent attitude can go a long way toward earning a top score. Check out these tips to see if you can give yourself an edge on the leaderboards. [... | Read more »
Smooth Operator! (Games)
Smooth Operator! 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Smooth Operator is a weird, weird two-player kissing game. Squeeze in for 2 player fun on a single iPad, creating awkward... | Read more »
Sinless: Remastered (Games)
Sinless: Remastered 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
_PRISM Guide - How to solve those puzzle...
_PRISM is a rather delightful puzzle game that’s been tailor made for touch screens. While part of the fun is figuring things out as you go along, we thought we’d offer you a helping hand at getting in the right mindset. Don’t worry about messing... | Read more »
Fractal Space (Games)
Fractal Space 1.3.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.3.1 (iTunes) Description: Live the memorable experience of Fractal Space, a unique first person adventure & puzzle game by Haze Games! Will you... | Read more »
Set off on an adventure through the Cand...
Like match three puzzlers? If so, Jelly Blast, the innovative iOS and Android game which launched last year, is worth a look. Jelly Blast sees you head off on an epic adventure through the Candy Kingdom with your friends Lily, Mr. Hare, and Mr.... | Read more »
Ellipsis - Touch. Explore. Survive. (...
Ellipsis - Touch. Explore. Survive. 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

cb Hardcase – Handmade and Premium Protective...
Baden-Baden, Germany based company cb innovations has introduced the new cb Hardcase for iPhone. Featuring fine Italian Premium leather that makes for a unique look and feel, the cb Hardcase... Read more
Sale! B&H Photo offers 12-inch Retina Mac...
B&H Photo has 12″ Retina MacBooks on sale for $300 off MSRP for a limited time. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook: $999 $300 off MSRP - 12″ 1.... Read more
App Annie Reveals Future of the App Economy:...
App Annie, a San Francisco based mobile app data and insights platform, has launched its first comprehensive app economy forecast. This new offering will provide brands, agencies, investors and app... Read more
Apple restocks Certified Refurbished Mac mini...
Apple has restocked Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $... Read more
What iPad Pro Still Needs To Make It Truly Pr...
I love my iPad Air 2. So much that I’m grudgingly willing to put up with its compromises and limitations as a production tool in order to take advantage of its virtues. However, since a computer for... Read more
21-inch 3.1GHz 4K on sale for $1399, $100 off...
B&H Photo has the 21″ 3.1GHz 4K iMac on sale $1399 for a limited time. Shipping is free, and B&H charges NY sales tax only. Their price is $100 off MSRP: - 21″ 3.1GHz 4K iMac (MK452LL/A): $... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
Save up to $240 with Apple Certified Refurbis...
Apple is now offering Certified Refurbished 12″ Retina MacBooks for up to $240 off the cost of new models. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
Apple refurbished Time Capsules available for...
Apple has certified refurbished Time Capsules available for $120 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $179, $120 off - 3TB... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Reporter - Business Insider, Inc. (U...
Business Insider is looking for a reporter to cover Apple , the biggest and arguably most important company in tech. As our primary Apple reporter, you will: * Read more
Infrastructure Engineer - *Apple* /Mac - Rem...
…part of a team Requires proven problem solving skills Preferred Additional: Apple Certified System Administrator (ACSA) Apple Certified Technical Coordinator (ACTC) Read more
Lead Engineer *Apple* OSX & Hardware -...
Lead Engineer Apple OSX & Hardware **Job ID:** 3125919 **Full/Part\-Time:** Full\-time **Regular/Temporary:** Regular **Listed:** 2016\-02\-10 **Location:** Cary, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.