Almost 40% of Blackberry users prefer the iPhone as their next smartphone purchase
TweetFollow Us on Twitter

Almost 40% of Blackberry users prefer the iPhone as their next smartphone purchase

Nearly 40% of Blackberry users continue to prefer Apple's iPhone as their next smartphone purchase, but a third of them would also switch to the Android operating system, according to the second smartphone brand loyalty survey conducted semi-annually via Crowd Science's (http://www.crowdscience.com) research platform for online audience measurement.

The Crowd Scientists also found Android users rivaling iPhone users in loyalty, with about 90% of each user group planning to stick with their current brand when buying their next phone. Asked specifically if they'd swap their present phone for Google's new Android-based Nexus One, 32% of Blackberry users said "yes," compared with just 9% of iPhone users. This figure zoomed to 60% for users of smartphones not made by Blackberry or Apple.

"These results show that the restlessness of Blackberry users with their current brand hasn't just been driven by the allure of iPhone," says John Martin, CEO of Crowd Science. "Rather, Blackberry as a brand just isn't garnering the loyalty seen with other mobile operating systems."

Crowd Science's methodology applies sampling and research techniques to online populations, allowing for real-time results. Indeed, a significant event affecting the research -- the debut of Nexus One on January 5 -- occurred midway through the Dec. 24. 2009 to Jan. 21, 2010 study period. Rather than being a disruptive factor, however, the Crowd Scientists were able to measure how the launch affected the attitudes of respondents.

For example, awareness of the Android operating system jumped six points -- to 66% from 60%. Moving from awareness to familiarity, however, results were stable throughout the research period --at about 10% for all smartphone users excluding Android owners. Awareness of the Google Nexus One phone itself following launch was found to be 91% among iPhone users, 75% amongst Blackberry users, and 73% among users of other smartphones.

Android users skew younger and less affluent than iPhone and Blackberry users. Users of all types of smartphones had downloaded more free applications than paid ones during the preceding seven days, with iPhone users significantly more likely to pay for apps, Android users leading in free apps, and Blackbery users far behind on both fronts. Both Android users and iPhone users were found much more likely than Blackberry users to use their phones only for personal use (32%, 28% and 16% respectively). On the other hand, 7% of Blackberry users use their phone only for business, with that category of user minimal with iPhone (1%) and non-existent in the Android base.

For the survey, the Crowd Scientists tapped 1,140 respondents who were randomly recruited via the Crowd Science Sample Beta program from websites serving more than 20 million unique visitors. The vast majority of respondents (44%) used a regular cell phone, not a smart phone. iPhone users represented 17% of the respondents, followed by Blackberry users (15%), Nokia (10%), Windows Mobile (4%), Android (3%) and Palm (2%).

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

WhiteCap 6.7 - Visual plug-in for iTunes...
WhiteCap is a sleek and sophisticated music visualizer and screensaver that features futuristic, wireframe mesh visuals with dynamic backgrounds and colors. WhiteCap contains thousands of visual... Read more
Dropbox 24.4.16 - Cloud backup and synch...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
Amazon Chime 4.2.5645 - Amazon-based com...
Amazon Chime is a communications service that transforms online meetings with a secure, easy-to-use application that you can trust. Amazon Chime works seamlessly across your devices so that you can... Read more
Notion 0.1.8 - A unified workspace for m...
Notion is the unified workspace for modern teams. Features: Integration with Slack Documents Wikis Tasks Note: This application contains in-app and/or external module purchases. Version 0.1.8:... Read more
Google Chrome 58.0.3029.81 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more
Notion 0.1.8 - A unified workspace for m...
Notion is the unified workspace for modern teams. Features: Integration with Slack Documents Wikis Tasks Note: This application contains in-app and/or external module purchases. Version 0.1.8:... Read more
WhiteCap 6.7 - Visual plug-in for iTunes...
WhiteCap is a sleek and sophisticated music visualizer and screensaver that features futuristic, wireframe mesh visuals with dynamic backgrounds and colors. WhiteCap contains thousands of visual... Read more
Dropbox 24.4.16 - Cloud backup and synch...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
Google Chrome 58.0.3029.81 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more
Amazon Chime 4.2.5645 - Amazon-based com...
Amazon Chime is a communications service that transforms online meetings with a secure, easy-to-use application that you can trust. Amazon Chime works seamlessly across your devices so that you can... Read more

Latest Forum Discussions

See All

ChordFlow (Music)
ChordFlow 1.0.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0.0 (iTunes) Description: ChordFlow is a chord sequencer with a unique 4-track polyphonic arpeggiator, extensive chord library, MIDI out and Ableton Link... | Read more »
The Walking Dead: A New Frontier is out...
The newest season of Telltale Games'The Walking Dead is well underway. After the release of the third episode, "Above the Law" about a month ago, episode four, "Thicker Than Water" is hot and ready for more zombies and gut-wrenching emotional... | Read more »
Best games we played this week
Another week, another new wave of mobile games do dive into. We've dug through the list of apps that came out this week to tell you which apps are worth your sweet time. And while there weren't too many games this week, there were some big ones.... | Read more »
Vignettes (Games)
Vignettes 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: Vignettes is a casual but unique exploration game without text or characters, where objects shapeshift as you spin them around... | Read more »
Get Me Outta Here is an 80s retro shoote...
Are you ready to fight some aliens? Because Crescent Moon Games has released the retro shooter Get Me Outta Here on iOS devices today. [Read more] | Read more »
Get a bunch of Apple productivity apps f...
If you're an Apple Mac owner, you're probably aware of the host of Apple productivity apps the company includes in all new Mac purchases. Apps like iMovie, Keynote, and of course, GarageBand. While you used to be able to also buy these apps... | Read more »
Terra Mystica (Games)
Terra Mystica 1.03 Device: iOS Universal Category: Games Price: $9.99, Version: 1.03 (iTunes) Description: Short Summary:≈≈≈≈≈≈≈≈≈≈≈≈≈ | Read more »
Ms. Spell (Games)
Ms. Spell 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Cast spells and battle monsters in this turn based game, that has you delving into ever the changing Dreadwood to retrieve the lost... | Read more »
Invert - A Minimal Puzzle Game (Games)
Invert - A Minimal Puzzle Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Invert is a minimalist puzzle game for fans of brain teasers, logic puzzles, and Rubik's Cube fiddlers. | Read more »
Evergrow: Paper Forest (Games)
Evergrow: Paper Forest 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Solve puzzles in the handcrafted forests of Evergrow through the eyes of an imaginative child and his parents. Discover... | Read more »

Price Scanner via MacPrices.net

Apple now offering Certified Refurbished 13-i...
Apple is now offering Certified Refurbished 2016 13″ Touch Bar MacBook Pros for $270-$300 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.9GHz... Read more
MyGiHealth Digestive Symptom Tracker Version...
My Total Health, Inc. has announced the release of MyGiHealth 2.1, an important update to their digestive symptom tracker developed exclusively for iPhone, iPad and iPod touch devices. MyGiHealth is... Read more
Galaxy S8 Materials Costs Highest by Far Comp...
The new Samsung Galaxy S8 equipped with 64 gigabytes (GB) of NAND flash memory carries a bill of materials (BOM) cost that comes out to US$301.60, much higher than for previous versions of the... Read more
iCarMode 4.0 Car Dashboard App For iOS Integr...
Indie developer Diego Resnik has announced the release of iCarMode 4.0, an update to his productivity app developed for iOS devices. iCarMode has positioned itself as a true car dashboard app,... Read more
How to save $150+ on Apple’s 13-inch 2.0GHz n...
Apple Authorized Reseller B&H Photo has non-Touch Bar 13″ 2.0GHz MacBook Pros on sale for $150 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz... Read more
15-inch 2.2GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 2015 15″ 2.2GHz Retina MacBook Pros available for $1699. That’s $300 off MSRP, and it’s the lowest price available for a 15″ MacBook Pro. An Apple one-year warranty is... Read more
Apple Certified Refurbished iMacs available f...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Save up to $160 with Apple refurbished 9-inch...
Apple has Certified Refurbished 9″ and 12″ Apple iPad Pros available for up to $160 off the cost of new iPads. An Apple one-year warranty is included with each model, and shipping is free: - 32GB 9″... Read more
27-inch Apple iMacs on sale for $200 off MSRP
Amazon has 27″ iMacs on sale for $200-$201 off MSRP, each including free shipping: - 27″ 3.3GHz iMac 5K: $2099.99 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1798 $201 off MSRP - 27″ 3.2GHz/1TB... Read more
13-inch 2.7GHz Retina MacBook Pro on sale for...
B&H Photo has the 2015 13″ 2.7GHz/128GB Retina Apple MacBook Pro on sale for $130 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro (MF839LL/A): $... Read more

Jobs Board

*Apple* Mobile Master - Best Buy (United Sta...
What does a Best Buy Apple Mobile Master do? At Best Buy, our mission is to leverage the unique talents and passions of our employees to inspire, delight, and enrich Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Mac Computer Technician - GeekHampto...
…complex computer issues over the phone and in person? GeekHampton, Long Island's Apple Premium Service Provider, is looking for you! Come work with our crew Read more
*Apple* Mobile Master - Best Buy (United Sta...
**489879BR** **Job Title:** Apple Mobile Master **Location Number:** 000402-Utica-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** At Read more
Best Buy *Apple* Computing Master - Best Bu...
**500058BR** **Job Title:** Best Buy Apple Computing Master **Location Number:** 001092-Columbia Heights-Store **Job Description:** **What does a Best Buy Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.