Research: over over 80% of U.S. households have a home network
Parks Associates has released research that provides in-depth analysis, competitor profiles, business model strategies, trends, and forecasts for product and service ecosystems serving the connected consumer.
Currently 75% of U.S. homes have broadband, and over 80% of these households have a home network. Over 60% own connected CE, including over 80% of consumers 18-34, and the average household has nearly seven connected CE devices.
"Consumers no longer evaluate connected home products and technology solely on functionality but on overall experience, which is driving greater demand for innovative connected technology and services in the digital home," says Stuart Sikes, president, Parks Associates (www.parksassociates.com). "Our research addresses the trends, new opportunities, and recommendations on dealing with challenges as companies add connected home solutions to their offerings."