Apple Consultants: Four risks that threaten your revenue
TweetFollow Us on Twitter

Apple Consultants: Four risks that threaten your revenue

By Ted Devine

Whether working as a one-person shop or part of a small consulting business, Apple consultants have more opportunity than ever to increase their revenue: 97% of Fortune 500 companies use iPhones for business, 98% of those companies use iPads, and Apple leads the individual smartphone market with 41% of users. When you take government and educational institutions into account, iPhones account for 59% of the entire enterprise smartphone market, and iPads for 78% of the tablet market.

But as with anything, these tremendous opportunities aren’t without their risks. Apple consultants who aren’t careful to manage the risks that accompany their work could find themselves with no clients, no revenue, and high legal bills.

The Major Risks That Threaten Apple Consultants

Here’s a look at the four biggest risks that threaten Apple consultants and how they can manage those risks to keep their business in the black.

° Clients who don’t update software or operating systems. Even if you’ve told your clients how important it is to download updates, they might not do it. And if an outdated version of an app or operating system leads to a data breach on a client’s device, they could sue you for your involvement. Sound absurd? It is, a little. But depending on the wording of your contract, the courts may side with your client – especially if the judge and jury aren’t tech-savvy enough to recognize the client’s role in enabling the breach.

° Clients who use devices for both business and personal use. Because of the popularity and utility of Apple devices, it’s common for people to use them for both personal and work purposes – even if only to check work emails on a personal phone. Small businesses are especially likely to have dual-use devices, as many small-business owners save money with BYOD policies. But the more ways a device is used, the more entry points for data exposure it offers for viruses and hackers.

Plus, devices used round-the-clock have a greater chance of being lost or stolen, which also exposes users to data breaches. Apple consultants need to educate clients about the options Apple provides for business-sponsored devices (Supervised Mode in iOS 7), as well as how using a device for both personal and business applications increases their risk of data loss.

° Customers who jailbreak their devices. While jailbreaking allows for greater customization of Apple devices, it also exposes those devices to more external threats and may void their warranty. Consultants need to be clear and upfront with clients about the risks associated with jailbreaking Apple devices – and should consider writing specific policies into their contracts regarding liability for devices that have been jailbroken.

° Marketing that breaks Apple’s copyright rules. Millions of Apple users means millions of potential clients for you, but in order to connect with them, you’ve got to make yourself visible. For most consultants, that means creating a website, an office, and advertisements about their services. While these efforts may attract clients, they could also make you the target of a copyright infringement lawsuit if you don’t follow Apple’s guidelines for trademark and copyright use.

° Not having Apple certification – or having it. Apple offers a number of certifications for consultants. These certifications require membership fees, yearly fees, and passage of certain training courses. To maintain membership, consultants have to pass continuing education classes. But once you’re certified, your business is listed in Apple’s directory of certified consultants and you can market your certification – a definite trust-builder, especially for less tech-savvy clients who may not know what to look for in a consultant. There’s no right answer for whether or not to get certified – every consultant should do a cost-benefit analysis for their own practice.

Managing Risks and Staying Profitable

To stay ahead of the game risk-wise, Apple consultants can implement four key risk management policies:

° Educate clients. Some of your greatest risk exposures come from what your clients do on their devices when you’re not around. Make a point of teaching them how to update software, avoid malware, and keep data secure

° Update contracts and use them religiously. Even if you educate your clients, some of them won’t take your advice. Further reduce your risk of being held financially responsible for their mistakes by working with contracts that limit your liability where appropriate.

° Get familiar with Apple’s copyright rules. Following the rules isn’t hard, but it requires knowing what they are. Failing to follow the rules can leave you on the losing side of a costly lawsuit.

° Invest in adequate insurance. Despite ironclad contracts, impeccable customer service, and to-the-letter rule following, it’s still possible that your business will be charged with wrongdoing in a lawsuit. Business insurance keeps you profitable by paying the legal costs associated with defending yourself. Specifically: Errors & Omissions Insurance protects you from client data breaches and suits alleging you did shoddy work, and General Liability protects you from allegations of third-party injury and property damage (GL is also required for anyone who wants to become a certified Apple consultant).

(Ted Devine is CEO of TechInsurance, the nation’s leading online agent for tech and IT professionals. Before joining TechInsurance, Devine held many senior leadership positions at Aon Corporation and spent 12 years as a Director of McKinsey & Company. He lives in Chicago with his family. )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

TrailRunner 3.8.832 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more
VOX 2.8.14 - Music player that supports...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
WhiteCap 6.6 - Visual plug-in for iTunes...
WhiteCap is a sleek and sophisticated music visualizer and screensaver that features futuristic, wireframe mesh visuals with dynamic backgrounds and colors. WhiteCap contains thousands of visual... Read more
VueScan 9.5.65 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Carbon Copy Cloner 4.1.13 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
TrailRunner 3.8.831 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more
Quicken 4.4.2 - Complete personal financ...
Quicken makes managing your money easier than ever. Whether paying bills, upgrading from Windows, enjoying more reliable downloads, or getting expert product help, Quicken's new and improved features... Read more
Adobe Illustrator CC 2017 21.0.2 - Profe...
Illustrator CC 2017 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Illustrator customer). Adobe Illustrator CC 2017 is the industry... Read more
Paparazzi! 1.0b2 - Make user-defined siz...
Paparazzi! is a small utility for OS X that makes screenshots of webpages. This very simple tool takes screenshots of websites which do not fit on one screen. You specify the desired width, minimal... Read more
Monodraw 1.2.1 - Powerful ASCII art edit...
Monodraw allows you to easily create text-based art (like diagrams, layouts, flow charts) and visually represent algorithms, data structures, binary formats and more. Because it's all just text, it... Read more

ROME: Total War - Barbarian Invasion set...
To the delight of mobile strategy fans, Feral Interactive released ROME: Total War just a few months ago. Now the game's expansion, Barbarian Invasion is marching onto iPads as a standalone release. [Read more] | Read more »
Yuri (Games)
Yuri 1.0 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: It's night. Yuri opens his eyes. He wakes up in a strange forest.The small, courageous explorer rides on his bed on casters in this... | Read more »
Space schmup Xenoraid launches on the Ap...
10Tons Xenoraid is out today on the App Store, bringing some high-speed space action to your mobile gadgets just in time for the weekend. The company's last premium title, another sci-fi game titled Neon Chrome, did quite well for itself, so... | Read more »
Star Wars: Force Arena Beginner's G...
Star Wars: Force Arena joined the populous ranks of Star Wars games on mobile today. It's a two-lane MOBA starring many familiar faces from George Lucas's famed sci-fi franchise. As with most games of this nature, Force Arena can be a little obtuse... | Read more »
Mysterium: The Board Game (Games)
Mysterium: The Board Game 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: The official adaptation of the famous board game Mysterium! | Read more »
Sonny (Games)
Sonny 1.0.4 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.4 (iTunes) Description: Reimagined for iOS, cult-hit RPG Sonny brings challenging turn-based combat that requires strategy and mastery of each new skill to... | Read more »
Towaga (Games)
Towaga 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "It has been foretold that a masked being would stand atop the legendary Towaga Temple, dwelling among shadows to fulfil The Black Moon... | Read more »
Bubble Witch 3 Saga Guide: How to get th...
King's bringing its fairytale bubble-popping puzzler back for its 3rd outing in Bubble Witch 3 Saga. If you're familiar with the series, not much has changed here on the surface level, though you'll likely be pleased with the improvements. If you'... | Read more »
Sunless Sea sails onto iPad this spring
Failbetter Games, the folks who brought you Fallen London, are celebrating their 7th birthday today. To commemorate the event, the team revealed that Sunless Sea is coming to iPad this spring. | Read more »
The Binding of Isaac: Rebirth (Games)
The Binding of Isaac: Rebirth 1.1 Device: iOS Universal Category: Games Price: $14.99, Version: 1.1 (iTunes) Description: Gameplay | Read more »

Price Scanner via MacPrices.net

Opera Announces Neon Concept Browser For Mac
Opera is inviting users to get a glimpse of what Opera for computers could become with its Opera Neon browser concept. Each Opera Neon feature is described as “an alternate reality” for the Opera... Read more
Tellini Releases TabView 3.0 Missing Tool fo...
Tellini has announced the release of TabView 3.0. TabView has been the first macOS viewer for PowerTab tablatures. PowerTab is a well-known and widely adopted tablature editor for Windows systems and... Read more
13-inch 1.6GHz/128GB MacBook Air on sale for...
Overstock.com has the 1.6GHz/128GB 13″ MacBook Air on sale for $130 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (MMGF2LL/A): $869.99 $130 off MSRP Their price is the lowest... Read more
12-inch 32GB Space Gray iPad Pro on sale for...
B&H Photo has 12″ Space Gray 32GB WiFi Apple iPad Pros on sale for $55 off MSRP including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $744.44 $55 off... Read more
9-inch 32GB Space Gray iPad Pro on sale for $...
B&H Photo has the 9.7″ 32GB Space Gray Apple iPad Pro on sale for $549 for a limited time. Shipping is free, and B&H charges NY sales tax only. Read more
Apple iMacs on sale for up to $120 off MSRP,...
B&H Photo has 21″ and 27″ Apple iMacs on sale for up to $120 off MSRP, each including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2199 $100 off MSRP - 27″ 3.2GHz/1TB Fusion iMac... Read more
Apple refurbished Apple TVs available for up...
Apple has Certified Refurbished 32GB and 64GB Apple TVs available for up to $30 off the cost of new models. Apple’s standard one-year warranty is included with each model, and shipping is free: -... Read more
1.4GHz Mac mini, refurbished, available for $...
The Apple Store has Apple Certified Refurbished 1.4GHz Mac minis available for $419. Apple’s one-year warranty is included, and shipping is free. Their price is $80 off MSRP, and it’s the lowest... Read more
16GB iPad Air 2, Apple refurbished, available...
Apple has Certified Refurbished 16GB iPad Air 2s available for $319 including free shipping. A standard Apple one-year is included. Their price is $60 off original MSRP for this model. Read more
Mac Pros on sale for $200 off MSRP, refurbish...
B&H Photo has Mac Pros on sale for $200 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3799, $200... Read more

Jobs Board

*Apple* Retail - Multiple Positions- Crows N...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* & PC Desktop Support Technician...
Apple & PC Desktop Support Technician job in Los Angeles, CA Introduction: We have immediate job openings for several Desktop Support Technicians with one of our Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Premier Retailer - PT Service Specia...
DescriptionSimply Mac is the largest premier retailer for Apple products and solutions. At Simply Mac we are all Apple , all the time. Same products. Same prices. Read more
*Apple* Premier Retailer - Service Manager -...
DescriptionSimply Mac is the largest premier retailer for Apple products and solutions. At Simply Mac we are all Apple , all the time. Same products. Same prices. Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.