Apple Consultants: Four risks that threaten your revenue
TweetFollow Us on Twitter

Apple Consultants: Four risks that threaten your revenue

By Ted Devine

Whether working as a one-person shop or part of a small consulting business, Apple consultants have more opportunity than ever to increase their revenue: 97% of Fortune 500 companies use iPhones for business, 98% of those companies use iPads, and Apple leads the individual smartphone market with 41% of users. When you take government and educational institutions into account, iPhones account for 59% of the entire enterprise smartphone market, and iPads for 78% of the tablet market.

But as with anything, these tremendous opportunities aren’t without their risks. Apple consultants who aren’t careful to manage the risks that accompany their work could find themselves with no clients, no revenue, and high legal bills.

The Major Risks That Threaten Apple Consultants

Here’s a look at the four biggest risks that threaten Apple consultants and how they can manage those risks to keep their business in the black.

° Clients who don’t update software or operating systems. Even if you’ve told your clients how important it is to download updates, they might not do it. And if an outdated version of an app or operating system leads to a data breach on a client’s device, they could sue you for your involvement. Sound absurd? It is, a little. But depending on the wording of your contract, the courts may side with your client – especially if the judge and jury aren’t tech-savvy enough to recognize the client’s role in enabling the breach.

° Clients who use devices for both business and personal use. Because of the popularity and utility of Apple devices, it’s common for people to use them for both personal and work purposes – even if only to check work emails on a personal phone. Small businesses are especially likely to have dual-use devices, as many small-business owners save money with BYOD policies. But the more ways a device is used, the more entry points for data exposure it offers for viruses and hackers.

Plus, devices used round-the-clock have a greater chance of being lost or stolen, which also exposes users to data breaches. Apple consultants need to educate clients about the options Apple provides for business-sponsored devices (Supervised Mode in iOS 7), as well as how using a device for both personal and business applications increases their risk of data loss.

° Customers who jailbreak their devices. While jailbreaking allows for greater customization of Apple devices, it also exposes those devices to more external threats and may void their warranty. Consultants need to be clear and upfront with clients about the risks associated with jailbreaking Apple devices – and should consider writing specific policies into their contracts regarding liability for devices that have been jailbroken.

° Marketing that breaks Apple’s copyright rules. Millions of Apple users means millions of potential clients for you, but in order to connect with them, you’ve got to make yourself visible. For most consultants, that means creating a website, an office, and advertisements about their services. While these efforts may attract clients, they could also make you the target of a copyright infringement lawsuit if you don’t follow Apple’s guidelines for trademark and copyright use.

° Not having Apple certification – or having it. Apple offers a number of certifications for consultants. These certifications require membership fees, yearly fees, and passage of certain training courses. To maintain membership, consultants have to pass continuing education classes. But once you’re certified, your business is listed in Apple’s directory of certified consultants and you can market your certification – a definite trust-builder, especially for less tech-savvy clients who may not know what to look for in a consultant. There’s no right answer for whether or not to get certified – every consultant should do a cost-benefit analysis for their own practice.

Managing Risks and Staying Profitable

To stay ahead of the game risk-wise, Apple consultants can implement four key risk management policies:

° Educate clients. Some of your greatest risk exposures come from what your clients do on their devices when you’re not around. Make a point of teaching them how to update software, avoid malware, and keep data secure

° Update contracts and use them religiously. Even if you educate your clients, some of them won’t take your advice. Further reduce your risk of being held financially responsible for their mistakes by working with contracts that limit your liability where appropriate.

° Get familiar with Apple’s copyright rules. Following the rules isn’t hard, but it requires knowing what they are. Failing to follow the rules can leave you on the losing side of a costly lawsuit.

° Invest in adequate insurance. Despite ironclad contracts, impeccable customer service, and to-the-letter rule following, it’s still possible that your business will be charged with wrongdoing in a lawsuit. Business insurance keeps you profitable by paying the legal costs associated with defending yourself. Specifically: Errors & Omissions Insurance protects you from client data breaches and suits alleging you did shoddy work, and General Liability protects you from allegations of third-party injury and property damage (GL is also required for anyone who wants to become a certified Apple consultant).

(Ted Devine is CEO of TechInsurance, the nation’s leading online agent for tech and IT professionals. Before joining TechInsurance, Devine held many senior leadership positions at Aon Corporation and spent 12 years as a Director of McKinsey & Company. He lives in Chicago with his family. )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

ScreenFlow 7.1.1 - Create screen recordi...
ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your entire monitor while also capturing your video camera, microphone and your... Read more
Xcode 9.0.1 - Integrated development env...
Xcode includes everything developers need to create great applications for Mac, iPhone, iPad, and Apple Watch. Xcode provides developers a unified workflow for user interface design, coding, testing... Read more
TotalFinder 1.10.2 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Features... Read more
Adobe Flash Player 27.0.0.170 - Plug-in...
Adobe Flash Player is a cross-platform, browser-based application runtime that provides uncompromised viewing of expressive applications, content, and videos across browsers and operating systems.... Read more
VirtualBox 5.1.30 - x86 virtualization s...
VirtualBox is a family of powerful x86 virtualization products for enterprise as well as home use. Not only is VirtualBox an extremely feature rich, high performance product for enterprise customers... Read more
VirtualBox 5.1.30 - x86 virtualization s...
VirtualBox is a family of powerful x86 virtualization products for enterprise as well as home use. Not only is VirtualBox an extremely feature rich, high performance product for enterprise customers... Read more
ScreenFlow 7.1.1 - Create screen recordi...
ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your entire monitor while also capturing your video camera, microphone and your... Read more
Adobe Flash Player 27.0.0.170 - Plug-in...
Adobe Flash Player is a cross-platform, browser-based application runtime that provides uncompromised viewing of expressive applications, content, and videos across browsers and operating systems.... Read more
Xcode 9.0.1 - Integrated development env...
Xcode includes everything developers need to create great applications for Mac, iPhone, iPad, and Apple Watch. Xcode provides developers a unified workflow for user interface design, coding, testing... Read more
TotalFinder 1.10.2 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Features... Read more

Home Street guide - how to make friends...
From the creators of Food Street comes Home Street, a new simulation game that tasks you with building a social network and designing a beautiful home. It's a bit like The Sims, but you won't have to worry about the daily chores involved (feeding,... | Read more »
Color Ballz guide - how to bounce to the...
Color Ballz is an addictive new arcade title from Ketchapp Studios. It takes old school mechanics from games like Brickles and puts a fun twist on it. Your job? To catch balls with a paddle and send them back into a chute to be carried back to... | Read more »
Q&A: A-33 Studio explains why Combat...
When it comes to mobile FPS, it’s often tricky to get the fundamentals right on a platform lacking a physical controller, large display and hefty RAM. With Combat Squad: Project Wednesday, A-33 Studio bravely took on the challenge of making a... | Read more »
Taichi Panda 3: Dragon Hunter guide - ti...
Taichi Panda 3: Dragon Hunter launched this week to players all over the world. It's a beautiful mobile MMORPG that blends elements of Eastern and Western fantasy. It reminds us of a mix between World of Warcraft and Jade Empire. MMO's can have a... | Read more »
The best new games we played this week -...
Phew. It has been a week, but now it's time to relax, put your feet up, and enjoy some brand new mobile games. It was a bit of slow week, but there's still plenty of new titles to add to your collection. Here are four of our favorites. [Read... | Read more »
Yoink - Improved Drag and Drop (Product...
Yoink - Improved Drag and Drop 1.0 Device: iOS Universal Category: Productivity Price: $2.99, Version: 1.0 (iTunes) Description: Yoink for iPad and iPhone lets you easily and quickly store items you drag, copy or share, for later use... | Read more »
Cottage Garden (Games)
Cottage Garden 1.11 Device: iOS Universal Category: Games Price: $4.99, Version: 1.11 (iTunes) Description: | Read more »
Into the Dead 2 guide - how to survive t...
Into the Dead 2 is an endless gunner, of sorts, with a lot of grit and satisfying gunplay behind it. The game looks amazing, and tells an effective story to boot. Plus, it has some quality voice acting behind it to really bring the story to life... | Read more »
Smash Up - The Card Game (Games)
Smash Up - The Card Game 1.0.7 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.7 (iTunes) Description: ***“It’s a goofy theme with fun art and high replayability, but beneath that veneer of casual play is a great... | Read more »
Dive in to Combat Squad if you’re lookin...
Earlier this year, A-33 Studio made the leap from developing Counter Strike Online to launching its very own FPS for the mobile. Combat Squad: Project Wednesday pits your team of mercs against the world in multiplayer death matches, so if you’re on... | Read more »

Price Scanner via MacPrices.net

Sale! 10″ Apple WiFi iPad Pros for up to $100...
B&H Photo has 10.5″ WiFi iPad Pros in stock today and on sale for $50-$100 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB iPad Pro: $... Read more
Apple iMacs on sale for up to $130 off MSRP w...
B&H Photo has 21-inch and 27-inch iMacs in stock and on sale for up to $130 off MSRP including free shipping. B&H charges sales tax in NY & NJ only: – 27″ 3.8GHz iMac (MNED2LL/A): $2179 $... Read more
2017 3.5GHz 6-Core Mac Pro on sale for $2799,...
B&H Photo has the 2017 3.5GHz 6-Core Mac Pro (MD878LL/A) on sale today for $2799 including free shipping plus NY & NJ sales tax only . Their price is $200 off MSRP. Read more
12″ 1.2GHz Space Gray MacBook on sale for $11...
Amazon has the 2017 12″ 1.2GHz Space Gray Retina MacBook on sale for $100 off MSRP. Shipping is free: 12″ 1.2GHz Space Gray MacBook: $1199.99 $100 off MSRP Read more
Bare Bones Software Releases macOS High Sierr...
Bare Bones Software has announced the release and immediate availability of BBEdit 12.0, a significant upgrade to its professional strength text and code editor. BBEdit 12 introduces a new foundation... Read more
Yale Announces Availability of Apple HomeKit-...
Yale Locks & Hardware has announced that Apple HomeKit support for its Assure Lock family is available this month. The new Yale iM1 Network Module, which provides support for the Apple Home app... Read more
Clearance 2016 13″ MacBook Pros, refurbished,...
Apple has Certified Refurbished 2016 13″ MacBook Pros available starting at $1189. An Apple one-year warranty is included with each model, and shipping is free: – 13″ 2.9GHz/512GB Touch Bar Gray... Read more
12-inch 64GB iPad Pro on sale for $749, save...
Adorama has 12″ 64GB iPad Pros on sale today for $749 including free shipping plus NY & NJ sales tax only. Their price is $50 off MSRP. Read more
13″ 3.1GHz/256GB Silver MacBook Pro on sale f...
Amazon has the Silver 13″ 3.1GHz/256GB MacBook Pro (MPXX2LL/A) on sale for $1699 including free shipping. Their price is $100 off MSRP. Read more
12″ MacBook available for $1099 with Apple re...
Apple has Certified Refurbished 2017 12″ Retina MacBooks available for $200-$240 off the cost of new models. Apple will include a standard one-year warranty with each MacBook, and shipping is free.... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Farmin...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions - Apple...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions - Apple...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.