Apple Consultants: Four risks that threaten your revenue
TweetFollow Us on Twitter

Apple Consultants: Four risks that threaten your revenue

By Ted Devine

Whether working as a one-person shop or part of a small consulting business, Apple consultants have more opportunity than ever to increase their revenue: 97% of Fortune 500 companies use iPhones for business, 98% of those companies use iPads, and Apple leads the individual smartphone market with 41% of users. When you take government and educational institutions into account, iPhones account for 59% of the entire enterprise smartphone market, and iPads for 78% of the tablet market.

But as with anything, these tremendous opportunities aren’t without their risks. Apple consultants who aren’t careful to manage the risks that accompany their work could find themselves with no clients, no revenue, and high legal bills.

The Major Risks That Threaten Apple Consultants

Here’s a look at the four biggest risks that threaten Apple consultants and how they can manage those risks to keep their business in the black.

° Clients who don’t update software or operating systems. Even if you’ve told your clients how important it is to download updates, they might not do it. And if an outdated version of an app or operating system leads to a data breach on a client’s device, they could sue you for your involvement. Sound absurd? It is, a little. But depending on the wording of your contract, the courts may side with your client – especially if the judge and jury aren’t tech-savvy enough to recognize the client’s role in enabling the breach.

° Clients who use devices for both business and personal use. Because of the popularity and utility of Apple devices, it’s common for people to use them for both personal and work purposes – even if only to check work emails on a personal phone. Small businesses are especially likely to have dual-use devices, as many small-business owners save money with BYOD policies. But the more ways a device is used, the more entry points for data exposure it offers for viruses and hackers.

Plus, devices used round-the-clock have a greater chance of being lost or stolen, which also exposes users to data breaches. Apple consultants need to educate clients about the options Apple provides for business-sponsored devices (Supervised Mode in iOS 7), as well as how using a device for both personal and business applications increases their risk of data loss.

° Customers who jailbreak their devices. While jailbreaking allows for greater customization of Apple devices, it also exposes those devices to more external threats and may void their warranty. Consultants need to be clear and upfront with clients about the risks associated with jailbreaking Apple devices – and should consider writing specific policies into their contracts regarding liability for devices that have been jailbroken.

° Marketing that breaks Apple’s copyright rules. Millions of Apple users means millions of potential clients for you, but in order to connect with them, you’ve got to make yourself visible. For most consultants, that means creating a website, an office, and advertisements about their services. While these efforts may attract clients, they could also make you the target of a copyright infringement lawsuit if you don’t follow Apple’s guidelines for trademark and copyright use.

° Not having Apple certification – or having it. Apple offers a number of certifications for consultants. These certifications require membership fees, yearly fees, and passage of certain training courses. To maintain membership, consultants have to pass continuing education classes. But once you’re certified, your business is listed in Apple’s directory of certified consultants and you can market your certification – a definite trust-builder, especially for less tech-savvy clients who may not know what to look for in a consultant. There’s no right answer for whether or not to get certified – every consultant should do a cost-benefit analysis for their own practice.

Managing Risks and Staying Profitable

To stay ahead of the game risk-wise, Apple consultants can implement four key risk management policies:

° Educate clients. Some of your greatest risk exposures come from what your clients do on their devices when you’re not around. Make a point of teaching them how to update software, avoid malware, and keep data secure

° Update contracts and use them religiously. Even if you educate your clients, some of them won’t take your advice. Further reduce your risk of being held financially responsible for their mistakes by working with contracts that limit your liability where appropriate.

° Get familiar with Apple’s copyright rules. Following the rules isn’t hard, but it requires knowing what they are. Failing to follow the rules can leave you on the losing side of a costly lawsuit.

° Invest in adequate insurance. Despite ironclad contracts, impeccable customer service, and to-the-letter rule following, it’s still possible that your business will be charged with wrongdoing in a lawsuit. Business insurance keeps you profitable by paying the legal costs associated with defending yourself. Specifically: Errors & Omissions Insurance protects you from client data breaches and suits alleging you did shoddy work, and General Liability protects you from allegations of third-party injury and property damage (GL is also required for anyone who wants to become a certified Apple consultant).

(Ted Devine is CEO of TechInsurance, the nation’s leading online agent for tech and IT professionals. Before joining TechInsurance, Devine held many senior leadership positions at Aon Corporation and spent 12 years as a Director of McKinsey & Company. He lives in Chicago with his family. )


Community Search:
MacTech Search:

Software Updates via MacUpdate

World of Tanks Generals guide - Tips and...
World of Tanks Generals is a brand new card game by the developer behind the World of Tanks shooter franchise. It plays like a cross between chess and your typical card game. You have to keep in consideration where you place your tanks on the board... | Read more »
TruckSimulation 16 guide: How to succeed...
Remember those strangely enjoyable truck missions in Grand Theft Auto V whereit was a disturbing amount of fun to deliver cargo? TruckSimulation 16 is reminiscent of that, and has you play the role of a truck driver who has to deliver various... | Read more »
The best GIF making apps
Animated GIFs have exploded in popularity recently which is likely thanks to a combination of Tumblr, our shorter attention spans, and the simple fact they’re a lot of fun. [Read more] | Read more »
The best remote desktop apps for iOS
We've been sifting through the App Store to find the best ways to do computer tasks on a tablet. That gave us a thought - what if we could just do computer tasks from our tablets? Here's a list of the best remote desktop apps to help you use your... | Read more »
Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »

Price Scanner via

Sunday roundup of Holiday weekend Mac sales:...
Take up to $500 off MSRP on the price of a new Mac at B&H Photo today as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only. These prices are... Read more
Holiday weekend: Apple Watch on sale for $50-...
B&H Photo has the Apple Watch on sale today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - Apple Watch Sport: $50 off - Apple Watch: $50-$100 off Read more
Holiday weekend: iPad Air 2s on sale for up t...
B&H Photo has iPad Air 2s on sale for up to $80 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $459 $40 off - 64GB iPad Air 2 WiFi: $569 $30 off - 128GB iPad Air... Read more
Holiday weekend Mac sales roundup: B&H Ph...
B&H Photo continues to have all new Macs on sale for up to $500 off MSRP as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina... Read more
iMobie Releases its Ace iOS Cleaner PhoneClea...
iMobie Inc. has announced the new update of PhoneClean 4, its iOS cleaner designed to reclaim wasted space on iPhone/iPad for use and keep the device fast. Alongside, iMobie hosts a 3-day giveaway of... Read more
U.S. Cellular Offering iPad Pro
U.S. Cellular today announced that it is offering the new iPad Pro with Wi-Fi + Cellular, featuring a 12.9-inch Retina display with 5.6 million pixels — the most ever in an iOS device. U.S. Cellular... Read more
Newegg Canada Unveils Black Friday Deals for...
Newegg Canada is offering more than 1,000 deep discounts to Canadian customers this Black Friday, available now through Cyber Monday, with new deals posted throughout the week. “Black Friday is... Read more
Black Friday: Macs on sale for up to $500 off...
BLACK FRIDAY B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Black Friday: Up to $125 off iPad Air 2s at B...
BLACK FRIDAY Walmart has the 16GB iPad Air 2 WiFi on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2 WiFi: $399, save $... Read more
Black Friday: iPad mini 4s on sale for $100 o...
BLACK FRIDAY Best Buy has iPad mini 4s on sale for $100 off MSRP on their online store for Black Friday. Choose free shipping or free local store pickup (if available): - 16GB iPad mini 4 WiFi: $299.... Read more

Jobs Board

Technical Program Manager, Strategic Merchant...
# Technical Program Manager, Strategic Merchants - Apple Pay Job Number: 44001177 Santa Clara Valley, Califo ia, United States Posted: Oct. 30, 2015 Weekly Hours: 40.00 Read more
Frameworks Engineer, *Apple* Watch - Apple...
# Frameworks Engineer, Apple Watch Job Number: 41403122 Santa Clara Valley, Califo ia, United States Posted: Jul. 1, 2015 Weekly Hours: 40.00 **Job Summary** Join the Read more
Software Engineer - *Apple* Pay - Apple (Un...
# Software Engineer - Apple Pay Job Number: 44003246 Santa Clara Valley, Califo ia, United States Posted: Nov. 16, 2015 Weekly Hours: 40.00 **Job Summary** Apple Pay Read more
Merchant Operations Manager: *Apple* Pay -...
# Merchant Operations Manager: Apple Pay Job Number: 43593822 Santa Clara Valley, Califo ia, United States Posted: Nov. 10, 2015 Weekly Hours: 40.00 **Job Summary** The Read more
Product Design Engineer - *Apple* Watch - A...
# Product Design Engineer - Apple Watch Job Number: 41727161 Santa Clara Valley, Califo ia, United States Posted: Jul. 22, 2015 Weekly Hours: 40.00 **Job Summary** Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.