Apple Consultants: Four risks that threaten your revenue
TweetFollow Us on Twitter

Apple Consultants: Four risks that threaten your revenue

By Ted Devine

Whether working as a one-person shop or part of a small consulting business, Apple consultants have more opportunity than ever to increase their revenue: 97% of Fortune 500 companies use iPhones for business, 98% of those companies use iPads, and Apple leads the individual smartphone market with 41% of users. When you take government and educational institutions into account, iPhones account for 59% of the entire enterprise smartphone market, and iPads for 78% of the tablet market.

But as with anything, these tremendous opportunities aren’t without their risks. Apple consultants who aren’t careful to manage the risks that accompany their work could find themselves with no clients, no revenue, and high legal bills.

The Major Risks That Threaten Apple Consultants

Here’s a look at the four biggest risks that threaten Apple consultants and how they can manage those risks to keep their business in the black.

° Clients who don’t update software or operating systems. Even if you’ve told your clients how important it is to download updates, they might not do it. And if an outdated version of an app or operating system leads to a data breach on a client’s device, they could sue you for your involvement. Sound absurd? It is, a little. But depending on the wording of your contract, the courts may side with your client – especially if the judge and jury aren’t tech-savvy enough to recognize the client’s role in enabling the breach.

° Clients who use devices for both business and personal use. Because of the popularity and utility of Apple devices, it’s common for people to use them for both personal and work purposes – even if only to check work emails on a personal phone. Small businesses are especially likely to have dual-use devices, as many small-business owners save money with BYOD policies. But the more ways a device is used, the more entry points for data exposure it offers for viruses and hackers.

Plus, devices used round-the-clock have a greater chance of being lost or stolen, which also exposes users to data breaches. Apple consultants need to educate clients about the options Apple provides for business-sponsored devices (Supervised Mode in iOS 7), as well as how using a device for both personal and business applications increases their risk of data loss.

° Customers who jailbreak their devices. While jailbreaking allows for greater customization of Apple devices, it also exposes those devices to more external threats and may void their warranty. Consultants need to be clear and upfront with clients about the risks associated with jailbreaking Apple devices – and should consider writing specific policies into their contracts regarding liability for devices that have been jailbroken.

° Marketing that breaks Apple’s copyright rules. Millions of Apple users means millions of potential clients for you, but in order to connect with them, you’ve got to make yourself visible. For most consultants, that means creating a website, an office, and advertisements about their services. While these efforts may attract clients, they could also make you the target of a copyright infringement lawsuit if you don’t follow Apple’s guidelines for trademark and copyright use.

° Not having Apple certification – or having it. Apple offers a number of certifications for consultants. These certifications require membership fees, yearly fees, and passage of certain training courses. To maintain membership, consultants have to pass continuing education classes. But once you’re certified, your business is listed in Apple’s directory of certified consultants and you can market your certification – a definite trust-builder, especially for less tech-savvy clients who may not know what to look for in a consultant. There’s no right answer for whether or not to get certified – every consultant should do a cost-benefit analysis for their own practice.

Managing Risks and Staying Profitable

To stay ahead of the game risk-wise, Apple consultants can implement four key risk management policies:

° Educate clients. Some of your greatest risk exposures come from what your clients do on their devices when you’re not around. Make a point of teaching them how to update software, avoid malware, and keep data secure

° Update contracts and use them religiously. Even if you educate your clients, some of them won’t take your advice. Further reduce your risk of being held financially responsible for their mistakes by working with contracts that limit your liability where appropriate.

° Get familiar with Apple’s copyright rules. Following the rules isn’t hard, but it requires knowing what they are. Failing to follow the rules can leave you on the losing side of a costly lawsuit.

° Invest in adequate insurance. Despite ironclad contracts, impeccable customer service, and to-the-letter rule following, it’s still possible that your business will be charged with wrongdoing in a lawsuit. Business insurance keeps you profitable by paying the legal costs associated with defending yourself. Specifically: Errors & Omissions Insurance protects you from client data breaches and suits alleging you did shoddy work, and General Liability protects you from allegations of third-party injury and property damage (GL is also required for anyone who wants to become a certified Apple consultant).

(Ted Devine is CEO of TechInsurance, the nation’s leading online agent for tech and IT professionals. Before joining TechInsurance, Devine held many senior leadership positions at Aon Corporation and spent 12 years as a Director of McKinsey & Company. He lives in Chicago with his family. )


Community Search:
MacTech Search:

Software Updates via MacUpdate

Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in... | Read more »
The best games like Animal Crossing on m...
Animal Crossing amiibo Festival is out right now for the Wii U, reminding us of just how much fun that world can be. Or at least to go back and check in on our villages once in a while. [Read more] | Read more »
Between 2 Taps - Tap for Tap interview M...
Hello, and welcome back to Between 2 Taps, Tap for Tap’s Indie Dev interview series. [Read more] | Read more »
Facility 47 (Games)
Facility 47 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: You wake up alone and freezing in an icy cell. You try the cell door but it’s locked, it seems that you are stuck with no... | Read more »
The best Photoshop alternative on iPad
Instagram and Lightroom are great and all, but sometimes people need to get extra creative with their image editing.Like, Photoshop creative. If you're one of these people, take a look at our pick for the best mobile Photoshop experience on iPad... | Read more »
The Walking Dead: No Man’s Land guide -...
A new update for The Walking Dead: No Man’s Land was released last week, making it the perfect time for you to head back to your base and take out some walkers. Here’s the lowdown on what’s new to the game, and how to take advantage. [Read more] | Read more »
Goat Rider guide - Tips and tricks to st...
We've all been there. One second, we're riding high on a crazed goat, and the next, we've been tossed off it like someone who's no good at goat ridin'. [Read more] | Read more »
Real Boxing 2 CREED: How to become a gre...
Just in time for Rocky fans who can’t wait to see CREED, the latest movie, we have the official tie-in game,Real Boxing 2 CREED. It builds on the success of its predecessor and there’s lots to take in so we at 148apps thought we’d run you through... | Read more »
CoinOp Heroes 2 guide - How to build an...
CoinOp Heroes 2 justlaunched and, like all clickers, it's dangerously addictive stuff. You have to furiously tap your screen to defeat wave after wave of foes and earn an insane amount of cash to spend on character upgrades and an army of minions... | Read more »

Price Scanner via

Best Buy Black Friday deals: Up to $200 off M...
Best Buy has posted their Black Friday sale prices for 2015. Save on MacBook Pros, MacBooks, MacBook Airs, iMacs, iPads, and Apple Watches. Choose free shipping or free local store pickup (if... Read more
Save $30-$40 on new Apple TVs after rebate
Adorama has new Apple TVs on sale for up to $40 off MSRP after mail-in rebate, good through December 15th. Shipping is free, and Adorama charges NY & NJ sales tax only: - 32GB Apple TV: $119.99... Read more
13-Inch Haswell MacBook Air At Two Years – Th...
The 13-inch mid-2013 “Haswell” MacBook Air I ordered in Apple’s November 2013 Black Friday sale was my first new Mac in four and a half years — the longest interval I’ve gone between system upgrades... Read more
Target Black Friday Early Access deals: $100...
Target is offering early access to their Black Friday deals on Apple products on their online store for today, the 25th, only. Choose free shipping or free local store pickup (if available): - Apple... Read more
BlackBerry Q3 Mobility Index Report Finds iOS...
BlackBerry has announced results of its thirteenth Good Mobility Index Report, showing that organizations are increasingly building custom secure apps. Among Good Powered by BlackBerry (formerly Good... Read more
Wednesday roundup of early Black Friday Mac s...
Save up to $500 on a new Mac with these early Black Friday deals from Apple resellers, currently the lowest prices available for these models: (1) B&H Photo has all new Macs on sale for up to $... Read more
iPod nano on sale for $119, $30 off MSRP
Walmart has the 16GB iPod nano (various colors) on sale for $119.20 on their online store for a limited time. That’s $30 off MSRP. Choose free shipping or free local store pickup (if available). Sale... Read more
Adorama Black Friday deals: Up to $400 off Ma...
Adorama has released their Black Friday deals for 2015. Save up to $400 on MacBook Pros, $200 on MacBooks and MacBook Airs, and $270 on iMacs. Use code RYBFDEAL during checkout to see these prices.... Read more
B&H Photo Deals: $200 off 12-inch 1.2GHz...
In addition to the B&H Photo Black Friday week sales we posted yesterday, B&H has lowered their price on two products to $200 off MSRP: - 12″ 1.2GHz Gray Retina MacBook: $1399 save $200 - 13... Read more
Best Buy Early Access: Today only, Up to $125...
Best Buy has iPad Air 2s on sale for up to $125 off MSRP and Apple Watch models on sale on their online store for up to $100 off MSRP with special codes through midnight CT tonight. Choose free... Read more

Jobs Board

Hardware Systems Integration Engineer - *App...
# Hardware Systems Integration Engineer - Apple Watch Job Number: 39380139 Santa Clara Valley, Califo ia, United States Posted: Apr. 23, 2015 Weekly Hours: **Job Read more
Sr. Technical/Project Manager, *Apple* Educ...
# Sr. Technical/Project Manager, Apple Education Job Number: 36588557 New York City, New York, United States Posted: Jul. 30, 2015 Weekly Hours: 40.00 **Job Summary** Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Merchant Operations Manager: *Apple* Pay -...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more than Read more
*Apple* Pay QA Manager - Apple Inc. (United...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more than Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.