Hashtags use in Facebook posts by brands create no measurable impact
TweetFollow Us on Twitter

Hashtags use in Facebook posts by brands create no measurable impact

Simply Measured says 98% of top brands now have a Facebook fan page, with 60% posting at least one time per day. However, the frequency of posts is much less effective in engaging fans than a brand’s content strategy.

Visual content is by far the primary driver for engagement on Facebook, with photos accounting for 95% of total engagement. Overall, photos posted by top brands average more than 9,400 engagements per post, while video posts average more than 2,500 engagements.

Over the past few months, Facebook has made significant changes to benefit brands and users, including redesigning its News Feed to improve how visual content is displayed, and introducing clickable hashtags that allow brands to provide additional context with their posts. While 20% of posts now include hashtags, Simply Measured saw no measurable change in how hashtags influence engagement. These posts perform as well as posts without hashtags, suggesting that people are not yet discovering brand posts by their tags.

The Simply Measured Facebook study evaluates brands and verticals in the Interbrand 100, identifying key trends and strategies shaping the way companies engage with consumers through social media. Key findings include:

° Length of Posts Matter. Analysis of more than 500 status updates from the top brands shows that the longer a status update is, the less engagement it typically receives. However, if a status update is too short (less than 50 characters) it may not be long enough to capture viewers’ attention or provide the necessary context to drive engagement.

° Not Allowing Fans to Post on Walls Hinders Engagement. 29% of top brands do not allow users to post on their wall. For these brands, engagement on their page is limited to likes, comments and shares on brand posts, resulting in 15% less engagement than brands that do allow user posts. This is despite the fact that brands that don’t allow user posts have 71% more fans.

° Top Brands Take Different Approaches. The top 10 most engaging brands average 19.8 million fans (more than twice the 7.9 million brand average) and average 2.5 posts per day. A large variance exists in the number of times brands post, demonstrating the different approaches brands take to serving content.

° Facebook, MTV and Coca-Cola Top the List. Facebook claims the top spot with 93 million fans, followed by Coca-Cola and MTV with 68.6 million and 45.8 million fans, respectively. When it comes to overall engagement, only MTV made the leader list, following behind Disney, Ferrari and Intel.

° Automotive Brands Dominate the Top 10. Automotive brands are taking advantage of their fans passion for high quality car photos, posting more frequently than other brands and receiving nearly twice the Interbrand average per post engagement. Ferrari, Mercedes-Benz, BMW, Harley-Davidson and Audi USA all rank among the top 10 in engagement.

To analyze any Facebook profile for free, visit: http://simplymeasured.com/freebies.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

TextSoap 8.4.1 - Automate tedious text d...
TextSoap can automatically remove unwanted characters, fix up messed up carriage returns, and do pretty much anything else that we can think of to text. Save time and effort. Be more productive. Stop... Read more
Backblaze 4.3.0.44 - Online backup servi...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Numi 3.15 - Menu-bar calculator supports...
Numi is a calculator that magically combines calculations with text, and allows you to freely share your computations. Numi combines text editor and calculator Support plain English. For example, '5... Read more
EtreCheck 3.3.3 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
BusyContacts 1.1.8 - Fast, efficient con...
BusyContacts is a contact manager for OS X that makes creating, finding, and managing contacts faster and more efficient. It brings to contact management the same power, flexibility, and sharing... Read more
TunnelBear 3.0.14 - Subscription-based p...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more
Apple Final Cut Pro X 10.3.4 - Professio...
Apple Final Cut Pro X is a professional video editing solution.Completely redesigned from the ground up, Final Cut Pro adds extraordinary speed, quality, and flexibility to every part of the post-... Read more
Hopper Disassembler 4.2.1- - Binary disa...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32-bit and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about... Read more
Slack 2.6.2 - Collaborative communicatio...
Slack is a collaborative communication app that simplifies real-time messaging, archiving, and search for modern working teams. Version 2.6.2: Fixed Inexplicably, context menus and spell-check... Read more
Arq 5.8.5 - Online backup to Google Driv...
Arq is super-easy online backup for Mac and Windows computers. Back up to your own cloud account (Amazon Cloud Drive, Google Drive, Dropbox, OneDrive, Google Cloud Storage, any S3-compatible server... Read more

Latest Forum Discussions

See All

Goat Simulator PAYDAY (Games)
Goat Simulator PAYDAY 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICES **iPhone 4S, iPad 2, iPod Touch 5 or better Goat Simulator: Payday is the most... | Read more »
Zombie Gunship Survival Beginner's...
The much anticipated Zombie Gunship Survival is here. In this latest entry in the Zombie Gunship franchise, you're tasked with supporting ground troops and protecting your base from the zombie horde. There's a lot of rich base building fun, and... | Read more »
Mordheim: Warband Skirmish (Games)
Mordheim: Warband Skirmish 1.2.2 Device: iOS Universal Category: Games Price: $3.99, Version: 1.2.2 (iTunes) Description: Explore the ruins of the City of Mordheim, clash with other scavenging warbands and collect Wyrdstone -... | Read more »
Mordheim: Warband Skirmish brings tablet...
Legendary Games has just launched Mordheim: Warband Skirmish, a new turn-based action game for iOS and Android. | Read more »
Magikarp Jump splashes onto Android worl...
If you're tired ofPokémon GObut still want something to satisfy your mobilePokémon fix,Magikarp Jumpmay just do the trick. It's out now on Android devices the world over. While it looks like a simple arcade jumper, there's quite a bit more to it... | Read more »
Purrfectly charming open-world RPG Cat Q...
Cat Quest, an expansive open-world RPG from former Koei-Tecmo developers, got a new gameplay trailer today. The video showcases the combat and exploration features of this feline-themed RPG. Cat puns abound as you travel across a large map in a... | Read more »
Jaipur: A Card Game of Duels (Games)
Jaipur: A Card Game of Duels 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ** WARNING: iPad 2, iPad Mini 1 & iPhone 4S are NOT compatible. ** *** Special Launch Price for a limited... | Read more »
Subdivision Infinity (Games)
Subdivision Infinity 1.03 Device: iOS Universal Category: Games Price: $2.99, Version: 1.03 (iTunes) Description: Launch sale! 40% Off! Subdivision Infinity is an immersive and pulse pounding sci-fi 3D space shooter. https://www.... | Read more »
Clash of Clans' gets a huge new upd...
Clash of Clans just got a massive new update, and that's not hyperbole. The update easily tacks on a whole new game's worth of content to the hit base building game. In the update, that mysterious boat on the edge of the map has been repaired and... | Read more »
Thimbleweed Park officially headed to iO...
Welp, it's official. Thimbleweed Park will be getting a mobile version. After lots of wondering and speculation, the developers confirmed it today. Thimbleweed Park will be available on both iOS and Android sometime in the near future. There's no... | Read more »

Price Scanner via MacPrices.net

Memorial Day savings: 13-inch Touch Bar MacBo...
B&H Photo has the 2016 Apple 13″ Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 13″ 2.9GHz/512GB... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 2016 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $... Read more
Apple restocks refurbished 11-inch MacBook Ai...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models recently discontinued by Apple), available for up to $170 off original MSRP. An Apple one-year warranty is included with each... Read more
12-inch 1.2GHz Retina MacBooks on sale for up...
B&H has 12″ 1.2GHz Retina MacBooks on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 12″ 1.2GHz Space Gray Retina MacBook: $1449.99 $150 off... Read more
15-inch 2.7GHz Silver Touch Bar MacBook Pro o...
MacMall has the 15-inch 2.7GHz Silver Touch Bar MacBook Pro (MLW82LL/A) on sale for $2569 as part of their Memorial Day sale. Shipping is free. Their price is $230 off MSRP. Read more
Free Tread Wisely Mobile App Endorsed By Fath...
Just in time for the summer driving season, Cooper Tire & Rubber Company has announced the launch of a new Tread Wisely mobile app. Designed to promote tire and vehicle safety among teens and... Read more
Commercial Notebooks And Detachable Tablets W...
Worldwide shipments of personal computing devices (PCDs), comprised of traditional PCs (a combination of desktop, notebook, and workstations) and tablets (slates and detachables), are forecast to... Read more
Best value this Memorial Day weekend: Touch B...
Apple has Certified Refurbished 2016 15″ and 13″ MacBook Pros available for $230 to $420 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2.6GHz... Read more
13-inch MacBook Airs on sale for up to $130 o...
Overstock.com has 13″ MacBook Airs on sale for up to $130 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $869.99 $130 off MSRP - 13″ 1.6GHz/256GB MacBook Air (sku... Read more
2.8GHz Mac mini available for $973 with free...
Adorama has the 2.8GHz Mac mini available for $973, $16 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more

Jobs Board

Best Buy *Apple* Computing Master - Best Bu...
**509643BR** **Job Title:** Best Buy Apple Computing Master **Location Number:** 001482- Apple Valley-Store **Job Description:** **What does a Best Buy Apple Read more
*Apple* Media Products - Commerce Engineerin...
Apple Media Products - Commerce Engineering Manager Job Number: 57037480 Santa Clara Valley, California, United States Posted: Apr. 18, 2017 Weekly Hours: 40.00 Job Read more
*Apple* Mac and Mobility Engineer - Infogrou...
Title: Apple Mac and Mobility Engineer Location: Portland, OR Area Type: 12 month contract Job: 17412 Here's a chance to take your skills to the limit, learn new Read more
*Apple* Retail - Multiple Positions, White P...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Best Buy *Apple* Computing Master - Best Bu...
**509110BR** **Job Title:** Best Buy Apple Computing Master **Location Number:** 000048-Topeka-Store **Job Description:** **What does a Best Buy Apple Computing Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.