Greg's Bite: Scott Forstall, CEO of Microsoft
TweetFollow Us on Twitter

Greg's Bite: Scott Forstall, CEO of Microsoft

By Greg Mills

A few columns ago, I mused that Scott Forstall could likely fix the Windows Mobile operating system and make it play nice with Windows for the PC. There aren't that many people in the world with the skill set to design and manage the development of an entire mobile platform.  

Scott is one of those people. With his abrasive personality (at least it's abrasive when it suits him) he could get rid of the dead wood hanging around Redmond simply drawing large pay checks and could actually make innovation happen there again. However, he ought to be CEO, not just a vice president.

It is clear that current CEO, Steve Ballmer, is just riding Microsoft's momentum down hill and needs to "retire" with a cheap commemorative Timex watch warmly presented by Bill Gates.  He should also get a get nice ceremonial plaque for his 10 years of cunning guidance of what used to be the world's largest company. Then he should then get 10 minutes to clean out his desk and get an escort out of the building by security.

Some years ago I took an Emergency Medical Technician course. We learned that in the medical world when someone is brain dead, keeping them on life support eventually becomes expensive and meaningless.  So it is with high tech companies that lose their way. The high tech market is brutal and fast moving. The cascade effect finally hits the tipping point and it is all over. The company's intellectual property is put up for sale and the real estate is sold off.  

The corporate "failure to thrive" decline really begins in the CEO's brain. Fortunately, companies can replace an under-achieving CEO and hire a new one, while it is "game over" for brain dead people. Forstall is soon going to be available and would be a strong replacement for Ballmer.  

Forstall could then hire Ron Johnson away from J. C. Penney to do for the Windows stores what he did for JPN. Or he could just shut them down as the Steve Ballmer "follow the leader" nonsense that they are. Those who follow the leader never get to the front of the line.

While there are a number of former major corporate players in the electronic high tech industry right now also circling the drain, the biggest corporate "dead fish swimming" is certainly Microsoft. Ten years of  basically level stock market value and a declining Windows PC industry are setting Microsoft up for collapse if nothing drastic is done. (See http://www.huffingtonpost.com/larry-magid/microsofts-future-looks-g_b_2207903.html?utm_hp_ref=technology .)

Balmer has clearly run Microsoft into the ground. Once facing monopoly-busting action from the US Justice Department, that stranglehold on the computer industry seems to be quickly loosening. Not only are Ballmer's pet projects repeatedly failing to make it in the market place, the great cash cow, the Windows PC OS franchise, is getting long-in-the-tooth.

Half the operating system releases over the last 10 years have been severely panned by the PC industry itself and, especially, by business users. Thus, into the vacuum comes the rise of the superior Mac and iOS devices into the business world. RIM and Microsoft's loss is Apple's gain.

The Mac OS and the mobile iOS platform are gaining the ground in the business market for good reasons. Only the Microsoft XBox franchise is doing very well, and it may die out in the long term due to game consoles losing out to the mobile gaming trend. Apple basically just backed into the mobile iOS gaming juggernaut through putting a good mobile platform together and enabling thousands of independent developers to create the content.  

Microsoft realizes that developers vote by choosing the platforms to develop for -- and Windows Mobile is way down the list, well below Apple's iOS and Android.  Launching proprietary platforms is a very tricky business; just ask Nokia and RIM.

While missing the mobile computing trend is regrettable, allowing the Windows PC OS "money making machine" to flounder is something far more devastating.  According to reports I have seen, sales of new PC hardware running Windows 8 are very sluggish right now, and Microsoft's "partners" are laying the blame right where it belongs, at Balmer's feet.  The Microsoft, Intel and PC hardware industry known as the Wintel triad is quivering due to a combination of the bad economy and the rise of mobile computing. (See http://www.businessinsider.com/wintel-monopoly-2012-9 .)

People don't like the new Windows 8 user interface being forced upon them. It is too confusing and contradictory with both touch and mouse driven actions all within one dysfunctional system. The mere size of the Windows Mobile 8 OS eats up so much Ram for lunch and leaves little memory left over for apps.  

Laughing off Steve Job's statement that the PC era is over was characteristic of the CEO of Microsoft. He famously declared the iPad challenge to the Windows PC as only a "rounding error" in the projected numbers Microsoft was expecting. I have not heard that statement repeated lately. For the first time, PC numbers have been falling long enough to see a seismic change taking place. People are discovering mobile computing in droves and Microsoft still isn't there yet.  

Elsewhere I read speculation that the price point of the Surface touch screen matching iPad was a disastrous mistake, as it falsely raised the expectations of buyers that they were getting a device of equal value to the iPad. When you drop that much money on a new computer and it crashes, doesn't have enough meaningful software available for the platform, and physically breaks where it bends, you return it and mention the disappointment to your friends.  

Product return rates for the Surface computer are really more meaningful for the actual success or failure of the new device than the puffed-up sales numbers Microsoft constantly alludes to without actually posting exact sales information.  The Kin phone sold okay; it was the returns that killed the product. So it appears to be with the Surface computer. Watch for a price reduction and eventual discontinuation of the Surface. Further new models are also likely to suffer the same fate.  
 
Microsoft needs to think differently and time is not on their side. I would change my position on Microsoft stock from sell short to go long if Ballmer took the long hike to the exit door and Scott Forstall took over. I think the stock market would explode and see the long dormant Microsoft shares spike. There is a long way to go to turn Microsoft around, but getting rid of Ballmer must be the very first step.  Replacing him with someone capable of real innovation comes next.  

That is Greg's Bite.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

DiskCatalogMaker 7.1.3 - Catalog your di...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast Finder-like intuitive look and feel Super-fast search algorithm Can compress catalog data for... Read more
Together 3.8.7 - Store and organize all...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Together Features Smart storage. With simple drag-and-... Read more
Little Snitch 4.0.1 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
Sparkle Pro 2.2.1 - $79.99
Sparkle Pro will change your mind if you thought building websites wasn't for you. Sparkle is the intuitive site builder that lets you create sites for your online portfolio, team or band pages, or... Read more
iWatermark Pro 2.0.0fc4 - Easily add wat...
iWatermark Pro is the essential watermarking app for professional, business, and personal use. Easily secure and protect your photos with text, a graphic, a signature, or a QR watermark. Once added... Read more
Amadeus Pro 2.4 - Multitrack sound recor...
Amadeus Pro lets you use your Mac for any audio-related task, such as live audio recording, digitizing tapes and records, converting between a variety of sound formats, etc. Thanks to its outstanding... Read more
iFFmpeg 6.4.2 - Convert multimedia files...
iFFmpeg is a comprehensive media tool to convert movie, audio and media files between formats. The FFmpeg command line instructions can be very hard to master/understand, so iFFmpeg does all the hard... Read more
EtreCheck 3.4.2 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
Carbon Copy Cloner 4.1.17 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
VueScan 9.5.81 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more

Latest Forum Discussions

See All

Mix and match magical brews in Miracle M...
Miracle Merchant, the charming fantasy card game by Tiny Touch Tales, is arriving next week. The development team, which also brought you Card Crawl and Card Thief, announced the game's launch with a pleasant little trailer that showcases the game'... | Read more »
Last Day on Earth: Zombie Survival guide...
Last Day on Earth: Zombie Survival is the latest big hit in the survival game craze. The gist of the game is pretty cut and dry -- try your best to survive in a world overrun by flesh-eating zombies. But Last Day on Earth justifies the hype... | Read more »
Eden: Renaissance (Games)
Eden: Renaissance 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Eden: Renaissance is a thrilling turn-based puzzle adventure set in a luxurious world, offering a deep and moving... | Read more »
Glyph Quest Chronicles guide - how to ma...
Glyph Quest returns with a new free-to-play game, Glyph Quest Chronicles. Chronicles offers up more of the light-hearted, good humored fantasy fun that previous games featured, but with a few more refined tricks up its sleeve. It's a clever mix of... | Read more »
Catch yourself a Lugia and Articuno in P...
Pokémon Go Fest may have been a bit of a disaster, with Niantic offering fans full refunds and $100 worth of in-game curency to apologize for the failed event, but that hasn't ruined trainers' chances of catching new legendary Pokémon. Lugia nad... | Read more »
The best deals on the App Store this wee...
There are quite a few truly superb games on sale on the App Store this week. If you haven't played some of these, many of which are true classics, now's the time to jump on the bandwagon. Here are the deals you need to know about. [Read more] | Read more »
Realpolitiks Mobile (Games)
Realpolitiks Mobile 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: PLEASE NOTE: The game might not work properly on discontinued 1GB of RAM devices (iPhone 5s, iPhone 6, iPhone 6 Plus, iPad... | Read more »
Layton’s Mystery Journey (Games)
Layton’s Mystery Journey 1.0.0 Device: iOS Universal Category: Games Price: $15.99, Version: 1.0.0 (iTunes) Description: THE MUCH-LOVED LAYTON SERIES IS BACK WITH A 10TH ANNIVERSARY INSTALLMENT! Developed by LEVEL-5, LAYTON’S... | Read more »
Full Throttle Remastered (Games)
Full Throttle Remastered 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Originally released by LucasArts in 1995, Full Throttle is a classic graphic adventure game from industry legend Tim... | Read more »
Stunning shooter Morphite gets a new tra...
Morphite is officially landing on iOS in September. The game looks like the space shooter we've been needing on mobile, and we're going to see if it fits the bill quite shortly. The game's a collaborative effort between Blowfish Studios, We're Five... | Read more »

Price Scanner via MacPrices.net

PHOOZY World’s First Thermal Capsules to Summ...
Summer days spent soaking up the sun can be tough on smartphones, causing higher battery consumption and overheating. To solve this problem, eXclaim IP, LLC has introduced the PHOOZY Thermal Capsule... Read more
2018 Honda Ridgeline with Android Auto and Ap...
The 2018 Honda Ridgeline is arriving in dealerships nationwide with a Manufacturer’s Suggested Retail Price (MSRP1) starting at $29,630. The 2017 Honda Ridgeline was named North American Truck of the... Read more
comScore Ranks Top 15 U.S. Smartphone Apps fo...
comScore, Inc. recently released data from comScore Mobile Metrix, reporting the top smartphone apps in the U.S. by audience reach for June 2017. * “Apple Music,” as it appears in comScore’s monthly... Read more
13-inch 3.1GHz MacBook Pros on sale for $100...
B&H Photo has the new 2017 13″ 3.1GHz Space Gray MacBook Pros in stock today and on sale for $100 off MSRP including free shipping. B&H charges sales tax in NY and NJ only: – 13″ 3.1GHz/256GB... Read more
Apple refurbished Mac minis available startin...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: – 1.4GHz Mac mini: $419 $80 off MSRP – 2.6GHz Mac... Read more
Apple’s 2017 Back to School Promotion: Free B...
Purchase a new Mac using Apple’s Education discount, and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free. As part... Read more
Clearance 2016 13-inch MacBook Pros available...
B&H Photo has clearance 2016 13″ MacBook Pros in stock today for up to $220 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 13″ 2.9GHz/512GB Touch Bar... Read more
Apple Move Away from White Label Event Apps C...
DoubleDutch, Inc., a global provider of Live Engagement Marketing (LEM) solutions, has made a statement in the light of a game-changing announcement from Apple at this year’s WWDC conference.... Read more
70 Year Old Artist Creates Art Tools for the...
New Hampshire-based developer Pirate’s Moon has announced MyArtTools 1.1.3, the update to their precision drawing app, designed by artist Richard Hoeper exclusively for use with the 12.9-inch iPad... Read more
Sale! New 2017 13-inch 2.3GHz MacBook Pros fo...
Amazon has new 2017 13″ 2.3GHz/128GB MacBook Pros on sale today for $150 off MSRP including free shipping. Their prices are the lowest available for these models from any reseller: – 13″ 2.3GHz/128GB... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Poole -...
Job Summary The people here at Apple don't just create products - they create the kind of wonder that's revolutionised entire industries. It's the diversity of those Read more
SW Engineer *Apple* TV - Apple Inc. (United...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
Product Manager - *Apple* Pay on the *Appl...
Job Summary Apple is looking for a talented product manager to drive the expansion of Apple Pay on the Apple Online Store. This position includes a unique Read more
*Apple* Retail - Multiple Positions - Apple...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.