Greg's Bite: Scott Forstall, CEO of Microsoft
TweetFollow Us on Twitter

Greg's Bite: Scott Forstall, CEO of Microsoft

By Greg Mills

A few columns ago, I mused that Scott Forstall could likely fix the Windows Mobile operating system and make it play nice with Windows for the PC. There aren't that many people in the world with the skill set to design and manage the development of an entire mobile platform.  

Scott is one of those people. With his abrasive personality (at least it's abrasive when it suits him) he could get rid of the dead wood hanging around Redmond simply drawing large pay checks and could actually make innovation happen there again. However, he ought to be CEO, not just a vice president.

It is clear that current CEO, Steve Ballmer, is just riding Microsoft's momentum down hill and needs to "retire" with a cheap commemorative Timex watch warmly presented by Bill Gates.  He should also get a get nice ceremonial plaque for his 10 years of cunning guidance of what used to be the world's largest company. Then he should then get 10 minutes to clean out his desk and get an escort out of the building by security.

Some years ago I took an Emergency Medical Technician course. We learned that in the medical world when someone is brain dead, keeping them on life support eventually becomes expensive and meaningless.  So it is with high tech companies that lose their way. The high tech market is brutal and fast moving. The cascade effect finally hits the tipping point and it is all over. The company's intellectual property is put up for sale and the real estate is sold off.  

The corporate "failure to thrive" decline really begins in the CEO's brain. Fortunately, companies can replace an under-achieving CEO and hire a new one, while it is "game over" for brain dead people. Forstall is soon going to be available and would be a strong replacement for Ballmer.  

Forstall could then hire Ron Johnson away from J. C. Penney to do for the Windows stores what he did for JPN. Or he could just shut them down as the Steve Ballmer "follow the leader" nonsense that they are. Those who follow the leader never get to the front of the line.

While there are a number of former major corporate players in the electronic high tech industry right now also circling the drain, the biggest corporate "dead fish swimming" is certainly Microsoft. Ten years of  basically level stock market value and a declining Windows PC industry are setting Microsoft up for collapse if nothing drastic is done. (See http://www.huffingtonpost.com/larry-magid/microsofts-future-looks-g_b_2207903.html?utm_hp_ref=technology .)

Balmer has clearly run Microsoft into the ground. Once facing monopoly-busting action from the US Justice Department, that stranglehold on the computer industry seems to be quickly loosening. Not only are Ballmer's pet projects repeatedly failing to make it in the market place, the great cash cow, the Windows PC OS franchise, is getting long-in-the-tooth.

Half the operating system releases over the last 10 years have been severely panned by the PC industry itself and, especially, by business users. Thus, into the vacuum comes the rise of the superior Mac and iOS devices into the business world. RIM and Microsoft's loss is Apple's gain.

The Mac OS and the mobile iOS platform are gaining the ground in the business market for good reasons. Only the Microsoft XBox franchise is doing very well, and it may die out in the long term due to game consoles losing out to the mobile gaming trend. Apple basically just backed into the mobile iOS gaming juggernaut through putting a good mobile platform together and enabling thousands of independent developers to create the content.  

Microsoft realizes that developers vote by choosing the platforms to develop for -- and Windows Mobile is way down the list, well below Apple's iOS and Android.  Launching proprietary platforms is a very tricky business; just ask Nokia and RIM.

While missing the mobile computing trend is regrettable, allowing the Windows PC OS "money making machine" to flounder is something far more devastating.  According to reports I have seen, sales of new PC hardware running Windows 8 are very sluggish right now, and Microsoft's "partners" are laying the blame right where it belongs, at Balmer's feet.  The Microsoft, Intel and PC hardware industry known as the Wintel triad is quivering due to a combination of the bad economy and the rise of mobile computing. (See http://www.businessinsider.com/wintel-monopoly-2012-9 .)

People don't like the new Windows 8 user interface being forced upon them. It is too confusing and contradictory with both touch and mouse driven actions all within one dysfunctional system. The mere size of the Windows Mobile 8 OS eats up so much Ram for lunch and leaves little memory left over for apps.  

Laughing off Steve Job's statement that the PC era is over was characteristic of the CEO of Microsoft. He famously declared the iPad challenge to the Windows PC as only a "rounding error" in the projected numbers Microsoft was expecting. I have not heard that statement repeated lately. For the first time, PC numbers have been falling long enough to see a seismic change taking place. People are discovering mobile computing in droves and Microsoft still isn't there yet.  

Elsewhere I read speculation that the price point of the Surface touch screen matching iPad was a disastrous mistake, as it falsely raised the expectations of buyers that they were getting a device of equal value to the iPad. When you drop that much money on a new computer and it crashes, doesn't have enough meaningful software available for the platform, and physically breaks where it bends, you return it and mention the disappointment to your friends.  

Product return rates for the Surface computer are really more meaningful for the actual success or failure of the new device than the puffed-up sales numbers Microsoft constantly alludes to without actually posting exact sales information.  The Kin phone sold okay; it was the returns that killed the product. So it appears to be with the Surface computer. Watch for a price reduction and eventual discontinuation of the Surface. Further new models are also likely to suffer the same fate.  
 
Microsoft needs to think differently and time is not on their side. I would change my position on Microsoft stock from sell short to go long if Ballmer took the long hike to the exit door and Scott Forstall took over. I think the stock market would explode and see the long dormant Microsoft shares spike. There is a long way to go to turn Microsoft around, but getting rid of Ballmer must be the very first step.  Replacing him with someone capable of real innovation comes next.  

That is Greg's Bite.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

pwSafe 4.1 - Secure password management...
pwSafe provides simple and secure password management across devices and computers. pwSafe uses iCloud to keep your password databases backed-up and synced between Macs and iOS devices. It is... Read more
Kodi 15.0.rc1 - Powerful media center to...
Kodi (was XBMC) is an award-winning free and open-source (GPL) software media player and entertainment hub that can be installed on Linux, OS X, Windows, iOS, and Android, featuring a 10-foot user... Read more
Coda 2.5.11 - One-window Web development...
Coda is a powerful Web editor that puts everything in one place. An editor. Terminal. CSS. Files. With Coda 2, we went beyond expectations. With loads of new, much-requested features, a few surprises... Read more
Bookends 12.5.7 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Access the power of Bookends directly from Mellel, Nisus Writer Pro, or MS Word (... Read more
Maya 2016 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
RapidWeaver 6.2.3 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
MacFamilyTree 7.5.2 - Create and explore...
MacFamilyTree gives genealogy a facelift: it's modern, interactive, incredibly fast, and easy to use. We're convinced that generations of chroniclers would have loved to trade in their genealogy... Read more
Paragraphs 1.0.1 - Writing tool just for...
Paragraphs is an app just for writers. It was built for one thing and one thing only: writing. It gives you everything you need to create brilliant prose and does away with the rest. Everything in... Read more
BlueStacks App Player 0.9.21 - Run Andro...
BlueStacks App Player lets you run your Android apps fast and fullscreen on your Mac. Version 0.9.21: Note: Now requires OS X 10.8 or later running on a 64-bit Intel processor. Initial stable... Read more
Tweetbot 2.0.2 - Popular Twitter client....
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more

Rage of Bahamut is Giving Almost All of...
The App Store isn't what it used to be back in 2012, so it's not unexpected to see some games changing their structures with the times. Now we can add Rage of Bahamut to that list with the recent announcement that the game is severely cutting back... | Read more »
Adventures of Pip (Games)
Adventures of Pip 1.0 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** ONE WEEK ONLY — 66% OFF! *** “Adventures of Pip is a delightful little platformer full of charm, challenge and impeccable... | Read more »
Divide By Sheep - Tips, Tricks, and Stre...
Who would have thought splitting up sheep could be so involved? Anyone who’s played Divide by Sheep, that’s who! While we’re not about to give you complete solutions to everything (because that’s just cheating), we will happily give you some... | Read more »
NaturalMotion and Zynga Have Started Tea...
An official sequel to 2012's CSR Racing is officially on the way, with Zynga and NaturalMotion releasing a short teaser trailer to get everyone excited. Well, as excited as one can get from a trailer with no gameplay footage, anyway. [Read more] | Read more »
Grab a Friend and Pick up Overkill 3, Be...
Overkill 3 is a pretty enjoyable third-person shooter that was sort of begging for some online multiplayer. Fortunately the begging can stop, because its newest update has added an online co-op mode. [Read more] | Read more »
Scanner Pro's Newest Update Adds Au...
Scanner Pro is one of the most popular document scanning apps on iOS, thanks in no small part to its near-constant updates, I'm sure. Now we're up to update number six, and it adds some pretty handy new features. [Read more] | Read more »
Heroki (Games)
Heroki 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: CLEAR THE SKIES FOR A NEW HERO!The peaceful sky village of Levantia is in danger! The dastardly Dr. N. Forchin and his accomplice,... | Read more »
Wars of the Roses (Games)
Wars of the Roses 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
TapMon Battle (Games)
TapMon Battle 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: It's time to battle!Tap! Tap! Tap! Try tap a egg to hatch a Tapmon!Do a battle with another tapmons using your hatched tapmons! *... | Read more »
Alchemic Dungeons (Games)
Alchemic Dungeons 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ### Release Event! ### 2.99$->0.99$ for limited time! ### Roguelike Role Playing Game! ### Alchemic Dungeons is roguelike... | Read more »

Price Scanner via MacPrices.net

Canon PIXMA MG3620 Wireless Inkjet All-in-One...
Canon U.S.A., Inc. has announced the PIXMA MG3620 Wireless (1) Inkjet All-in-One (AIO) printer for high-quality photo and document printing. Built with convenience in mind for the everyday home user... Read more
July 4th Holiday Weekend 13-inch MacBook Pro...
Save up to $150 on the purchase of a new 2015 13″ Retina MacBook Pro at the following resellers this weekend. Shipping is free with each model: 2.7GHz/128GB MSRP $1299 2.7GHz/... Read more
27-inch 3.5GHz 5K iMac on sale for $2149, sav...
Best Buy has the 27″ 3.5GHz 5K iMac on sale for $2149.99. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary. Their price is $... Read more
Apple now offering refurbished 2015 11-inch...
The Apple Store is now offering Apple Certified Refurbished 2015 11″ MacBook Airs as well as 13″ MacBook Airs (the latest models), available for up to $180 off the cost of new models. An Apple one-... Read more
15-inch 2.5GHz Retina MacBook Pro on sale for...
Amazon.com has the 15″ 2.5GHz Retina MacBook Pro on sale for $2274 including free shipping. Their price is $225 off MSRP, and it’s the lowest price available for this model. Read more
Finally Safe To Upgrade To Yosemite’?
The reason I’ve held back from upgrading my MacBook Air from OS X 10.9 Mavericks to 10.10 Yosemite for nearly a year isn’t just procrastination. Among other bugs reported, there have been persistent... Read more
Logo Pop Free Vector Logo Design App For OS X...
128bit Technologies has released of Logo Pop Free 1.2 for Mac OS X, a vector based, full-fledged, logo design app available exclusively on the Mac App Store for the agreeable price of absolutely free... Read more
21-inch 1.4GHz iMac on sale for $999, save $1...
B&H Photo has new 21″ 1.4GHz iMac on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Best Buy has the 21″ 1.4GHz iMac on sale for $999.99 on their... Read more
16GB iPad mini 3 on sale for $339, save $60
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $339 including free shipping plus NY tax only. Their price is $60 off MSRP. Read more
Save up to $40 on iPad Air 2, NY tax only, fr...
B&H Photo has iPad Air 2s on sale for up to $40 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $489 $10 off - 64GB iPad Air 2 WiFi: $559 $40 off - 128GB iPad Air... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
Program Manger, WW *Apple* Direct Fulfillme...
**Job Summary** We are seeking a business analyst to work within our Worldwide Apple Direct Fulfillment Operations team. This role will work closely with related program Read more
Project Manager, *Apple* Retail New Store O...
**Job Summary** An Apple Retail New Store Openings & Remodels Project Manager is responsible for successfully managing the openings, remodels, and small works of Read more
Technical Project Manager - *Apple* Pay - A...
**Job Summary** Apple Pay is seeking an experienced technical PM to…manage the on boarding of new merchants for the Apple Pay platform in the US Within this role you Read more
*Apple* Pay- Automation Test Engineer - Appl...
**Job Summary** At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.