Greg's Bite: Scott Forstall, CEO of Microsoft
TweetFollow Us on Twitter

Greg's Bite: Scott Forstall, CEO of Microsoft

By Greg Mills

A few columns ago, I mused that Scott Forstall could likely fix the Windows Mobile operating system and make it play nice with Windows for the PC. There aren't that many people in the world with the skill set to design and manage the development of an entire mobile platform.  

Scott is one of those people. With his abrasive personality (at least it's abrasive when it suits him) he could get rid of the dead wood hanging around Redmond simply drawing large pay checks and could actually make innovation happen there again. However, he ought to be CEO, not just a vice president.

It is clear that current CEO, Steve Ballmer, is just riding Microsoft's momentum down hill and needs to "retire" with a cheap commemorative Timex watch warmly presented by Bill Gates.  He should also get a get nice ceremonial plaque for his 10 years of cunning guidance of what used to be the world's largest company. Then he should then get 10 minutes to clean out his desk and get an escort out of the building by security.

Some years ago I took an Emergency Medical Technician course. We learned that in the medical world when someone is brain dead, keeping them on life support eventually becomes expensive and meaningless.  So it is with high tech companies that lose their way. The high tech market is brutal and fast moving. The cascade effect finally hits the tipping point and it is all over. The company's intellectual property is put up for sale and the real estate is sold off.  

The corporate "failure to thrive" decline really begins in the CEO's brain. Fortunately, companies can replace an under-achieving CEO and hire a new one, while it is "game over" for brain dead people. Forstall is soon going to be available and would be a strong replacement for Ballmer.  

Forstall could then hire Ron Johnson away from J. C. Penney to do for the Windows stores what he did for JPN. Or he could just shut them down as the Steve Ballmer "follow the leader" nonsense that they are. Those who follow the leader never get to the front of the line.

While there are a number of former major corporate players in the electronic high tech industry right now also circling the drain, the biggest corporate "dead fish swimming" is certainly Microsoft. Ten years of  basically level stock market value and a declining Windows PC industry are setting Microsoft up for collapse if nothing drastic is done. (See http://www.huffingtonpost.com/larry-magid/microsofts-future-looks-g_b_2207903.html?utm_hp_ref=technology .)

Balmer has clearly run Microsoft into the ground. Once facing monopoly-busting action from the US Justice Department, that stranglehold on the computer industry seems to be quickly loosening. Not only are Ballmer's pet projects repeatedly failing to make it in the market place, the great cash cow, the Windows PC OS franchise, is getting long-in-the-tooth.

Half the operating system releases over the last 10 years have been severely panned by the PC industry itself and, especially, by business users. Thus, into the vacuum comes the rise of the superior Mac and iOS devices into the business world. RIM and Microsoft's loss is Apple's gain.

The Mac OS and the mobile iOS platform are gaining the ground in the business market for good reasons. Only the Microsoft XBox franchise is doing very well, and it may die out in the long term due to game consoles losing out to the mobile gaming trend. Apple basically just backed into the mobile iOS gaming juggernaut through putting a good mobile platform together and enabling thousands of independent developers to create the content.  

Microsoft realizes that developers vote by choosing the platforms to develop for -- and Windows Mobile is way down the list, well below Apple's iOS and Android.  Launching proprietary platforms is a very tricky business; just ask Nokia and RIM.

While missing the mobile computing trend is regrettable, allowing the Windows PC OS "money making machine" to flounder is something far more devastating.  According to reports I have seen, sales of new PC hardware running Windows 8 are very sluggish right now, and Microsoft's "partners" are laying the blame right where it belongs, at Balmer's feet.  The Microsoft, Intel and PC hardware industry known as the Wintel triad is quivering due to a combination of the bad economy and the rise of mobile computing. (See http://www.businessinsider.com/wintel-monopoly-2012-9 .)

People don't like the new Windows 8 user interface being forced upon them. It is too confusing and contradictory with both touch and mouse driven actions all within one dysfunctional system. The mere size of the Windows Mobile 8 OS eats up so much Ram for lunch and leaves little memory left over for apps.  

Laughing off Steve Job's statement that the PC era is over was characteristic of the CEO of Microsoft. He famously declared the iPad challenge to the Windows PC as only a "rounding error" in the projected numbers Microsoft was expecting. I have not heard that statement repeated lately. For the first time, PC numbers have been falling long enough to see a seismic change taking place. People are discovering mobile computing in droves and Microsoft still isn't there yet.  

Elsewhere I read speculation that the price point of the Surface touch screen matching iPad was a disastrous mistake, as it falsely raised the expectations of buyers that they were getting a device of equal value to the iPad. When you drop that much money on a new computer and it crashes, doesn't have enough meaningful software available for the platform, and physically breaks where it bends, you return it and mention the disappointment to your friends.  

Product return rates for the Surface computer are really more meaningful for the actual success or failure of the new device than the puffed-up sales numbers Microsoft constantly alludes to without actually posting exact sales information.  The Kin phone sold okay; it was the returns that killed the product. So it appears to be with the Surface computer. Watch for a price reduction and eventual discontinuation of the Surface. Further new models are also likely to suffer the same fate.  
 
Microsoft needs to think differently and time is not on their side. I would change my position on Microsoft stock from sell short to go long if Ballmer took the long hike to the exit door and Scott Forstall took over. I think the stock market would explode and see the long dormant Microsoft shares spike. There is a long way to go to turn Microsoft around, but getting rid of Ballmer must be the very first step.  Replacing him with someone capable of real innovation comes next.  

That is Greg's Bite.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Monolingual 1.6.4 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. If you use your computer in only one (human) language, you... Read more
CleanApp 5.0 - Application deinstaller a...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Fantastical 2.0 - Create calendar events...
Fantastical is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event details... Read more
Cocktail 8.2 - General maintenance and o...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Direct Mail 4.0.4 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for OS X. It lets you create and send great looking email campaigns. Start your newsletter by selecting from a gallery... Read more
jAlbum Pro 12.6 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code!... Read more
jAlbum 12.6 - Create custom photo galler...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results Simply drag and drop photos into groups, choose a design... Read more
Lyn 1.5.9 - Lightweight image browser an...
Lyn is a lightweight and fast image browser and viewer designed for photographers, graphic artists and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it... Read more
Sublime Text 3080 - Sophisticated text e...
Sublime Text is a sophisticated text editor for code, markup, and prose. You'll love the slick user interface, extraordinary features, and amazing performance. Goto Anything. Use Goto Anything to... Read more
WALTR 1.0.11 - Drag-and-drop any media f...
WALTR is designed to make it easy to upload and convert any music or video file to an iPad or iPhone format for native playback. It supports a huge variety of media file types, including MP3, MP4,... Read more

Bio Inc's New Expansion is Infectin...
Bio Inc., by DryGin Studios, is the real time strategy game where you infect a human body with the worst virus your evil brain can design. Recently, the game was updated to add a whole lot of new features. Now you can play the new “Lethal”... | Read more »
The Monocular Minion is Here! Despicable...
Despicable Me: Minion Rush, by Gameloft, is introducing a new runner to the mix in their latest update. Now you can play as Carl, the prankster minion. Carl has a few new abilities to play with, including running at a higher speed from the start.... | Read more »
Dungeon of Madness (Games)
Dungeon of Madness 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Dungeon of Madness is an action game where you rotate tiles to create our own route. Help the hero by connecting the... | Read more »
Filters for iPhone (Photography)
Filters for iPhone 1.0 Device: iOS iPhone Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Jump'N'Shoot Attack (Games)
Jump'N'Shoot Attack 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A mobile game for gamers! Join Louise Lightfoot, the legendary "Master of Jumping and Shooting", on her mission to save... | Read more »
Space Bounties Inc. (Games)
Space Bounties Inc. 1.4 Device: iOS Universal Category: Games Price: $1.99, Version: 1.4 (iTunes) Description: SuperGameDroid: 4/5 "Satisfying futuristic RPG combat, high replay value, and a heavy dose of nostalgia make Space... | Read more »
Gamebook: Pocket RPG (Games)
Gamebook: Pocket RPG 1.0.11 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.11 (iTunes) Description: Walk into the Land of Lanthir Lamath ruled by wicked skeletons and fight for your life in a thrilling adventure.... | Read more »
Kids Can Mix, Match, and Catch with Tata...
Tatadada MixMatch, by Tatadada Ltd, is a mobile version of the classic game of mix & match. The game uses brightly colored creatures to train your children's pattern matching skills and hand-eye coordination. It's aimed at children around age 5... | Read more »
The Trace: Murder Mystery Game (Games)
The Trace: Murder Mystery Game 1.2.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.2.0 (iTunes) Description: | Read more »
This Week at 148Apps: March 16-20, 2015
Spring Roars In At 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above... | Read more »

Price Scanner via MacPrices.net

Logitech Says MX Master Is Its Most Advanced...
Logitech’s new MX Master Wireless Mouse incorporates the best of Logitech’s many computer mouse innovations into a striking hand-sculpted design. The company claims that the MX Master creates a new... Read more
Save up to $300 on a new Mac, $30 on an iPad,...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
Apple refurbished 2014 MacBook Airs available...
The Apple Store lowered prices on Apple Certified Refurbished 2014 MacBook Airs recently, with models now available starting at $679. An Apple one-year warranty is included with each MacBook, and... Read more
Mac Notebook Evolution; A Desktop Replacement...
More often than not right from the beginning, Apple’s Macs have tended to skew toward small. The original Macs were called “compacts,”, and notwithstanding a few exceptions like the honking Big Mac... Read more
13-inch 1.4GHz/128GB MacBook Air (Apple refur...
The Apple Store has Apple Certified Refurbished 2014 13″ 1.4GHz/128GB MacBook Airs available for $759 including free shipping plus Apple’s standard one-year warranty. Their price is $240 off original... Read more
YEP! Alternative Browser for iOS Now Supports...
Pfaeffikon, Switzerland based Power App AG has announced the release of an update to their Yep! Web Browser (v1.3.0) for iOS8 iPhone and iPad. Yep! hit the App Store shortly after the release of iOS... Read more
15-inch Retina MacBook Pros on sale for up to...
B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for up to $250 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Clearance 13-inch Retina MacBook Pros availab...
B&H Photo has leftover 2014 13″ Retina MacBook Pros on sale for up to $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.6GHz/128GB Retina MacBook Pro: $1098... Read more
Clearance 2014 MacBook Airs on sale for up to...
B&H Photo has MacBook Airs on sale for up to $180 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $789.99 110 off original MSRP - 11″ 256GB... Read more
Apple refurbished Time Capsules available for...
The Apple Store has certified refurbished Time Capsules available for $100 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $199, $100... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - D...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Systems Engineer - Pre Sales, Educat...
…is responsible for proactively providing technical expertise to drive sales of Apple solutions into assigned accounts. The SE architects, validates, and assists in Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.