iPhone 5 sales boosts iOS back into top U.S. smartphone spot
TweetFollow Us on Twitter

iPhone 5 sales boosts iOS back into top U.S. smartphone spot

The latest smartphone sales data from Kantar Worldpanel ComTech (www.kantarworldpanel.com) shows that strong uptake of the iPhone 5 over the past 12 weeks has boosted iOS back to the number one spot in the US. It now has a 48.1% share of US smartphone sales compared with Android which has 46.7%, according to the research group.

"The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods," says Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech. "This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods.”

Apple’s rise in the US has not been replicated in quite the same way across Europe where Android still takes the lead, accounting for 73.9% of sales in Germany and 81.7% in Spain. However, it is now enjoying share gains in four of the five major European countries with a particularly strong performance in Britain where it holds a 32.7% share. 

"Germany remains a tough market for Apple with its share falling by 5.1 percentage points over the past year," says Sunnebo. "The Samsung Galaxy S3 has taken almost a quarter of the country’s smartphone sales over the past 12 weeks to boost Android yet further. In Italy, strong sales of the Nokia Lumia 610, the fourth best selling handset over the past 12 weeks, and the Nokia Lumia 800, the seventh best selling, have helped drive Windows’ share up to 11.7%  – the highest across Europe."

The majority of US iPhone 5 sales, 62%, have come from existing Apple owners upgrading to the new device, although Apple has also benefitted from people switching from Android devices (13%), people switching from BlackBerry devices (6%) and a small number of first time smartphone owners. 

"Apple has always managed to maintain loyalty levels far above the competition, and this has clearly played a part in driving sales of its new device," says Sunnebo. "An impressive 92% of existing Apple owners in the US said they will choose an iPhone the next time they upgrade. While loyalty is clearly key, it is also important to make sure that new customers are attracted to your brand. With roughly 60% of US iPhone 5 sales coming from existing customers and 40% from new consumers, Apple is achieving this at the moment -- a clear sign of the strength of the brand in the US marketplace."

One of the key physical changes on the iPhone 5 was the inclusion of a bigger 4-inch screen and 4G/LTE capability, both of which appear to have had a big impact on the ways consumers are using their devices compared to previous models.

"Previous KWP ComTech data has shown that bigger screens make a significant impact on the reality of how consumers actually use their device, and the latest usage data shows this is clearly the case for the iPhone 5," says Sunnebo. "The usage data is likely to come down over time as iPhone 5 users at this stage will inevitably be early adopters and therefore more engaged with the category, but initial signs are very positive."

 
AAPL
$96.93
Apple Inc.
-0.26
MSFT
$44.54
Microsoft Corpora
-0.33
GOOG
$595.42
Google Inc.
-0.56

MacTech Search:
Community Search:

Software Updates via MacUpdate

Airfoil 4.8.7 - Send audio from any app...
Airfoil allows you to send any audio to AirPort Express units, Apple TVs, and even other Macs and PCs, all in sync! It's your audio - everywhere. With Airfoil you can take audio from any... Read more
Microsoft Remote Desktop 8.0.8 - Connect...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more
xACT 2.30 - Audio compression toolkit. (...
xACT stands for X Aaudio Compression Toolkit, an application that encodes and decodes FLAC, SHN, Monkey’s Audio, TTA, Wavpack, and Apple Lossless files. It also can encode these formats to MP3, AAC... Read more
Firefox 31.0 - Fast, safe Web browser. (...
Firefox for Mac offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals... Read more
Little Snitch 3.3.3 - Alerts you to outg...
Little Snitch gives you control over your private outgoing data. Track background activityAs soon as your computer connects to the Internet, applications often have permission to send any... Read more
Thunderbird 31.0 - Email client from Moz...
As of July 2012, Thunderbird has transitioned to a new governance model, with new features being developed by the broader free software and open source community, and security fixes and improvements... Read more
Together 3.2 - Store and organize all of...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Smart storage. With simple drag-and-drop functionality,... Read more
Cyberduck 4.5 - FTP and SFTP browser. (F...
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
iExplorer 3.4 - View and transfer all th...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
Airmail 1.4 - Powerful, minimal email cl...
Airmail is a powerful, minimal mail client.It was designed to retain the same experience with a single or multiple accounts and provide a quick, modern and easy-to-use user experience. Airmail... Read more

Latest Forum Discussions

See All

The Order of Souls Review
The Order of Souls Review By Campbell Bird on July 24th, 2014 Our Rating: :: STORY GRINDUniversal App - Designed for iPhone and iPad The Order of Souls is a free-to-play, turn-based RPG with a genre-mixing art style, interesting... | Read more »
Revolution 60 Review
Revolution 60 Review By Jordan Minor on July 24th, 2014 Our Rating: :: LASS EFFECTUniversal App - Designed for iPhone and iPad Revolution 60 is a bold, cinematic action game with ambition to spare.   | Read more »
Matter (Photography)
Matter 1.0.1 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0.1 (iTunes) Description: Add stunning 3D effects to your photos with real-time shadows and reflections. Export your creations as photos or video loops... | Read more »
Fanatic Earth Review
Fanatic Earth Review By Brittany Vincent on July 24th, 2014 Our Rating: :: BY-THE-NUMBERSUniversal App - Designed for iPhone and iPad Kemco’s stable of mobile RPGs grows, but in Fanatic Earth’s situation it’s a case of quantity... | Read more »
Together for iOS (Productivity)
Together for iOS 1.0 Device: iOS Universal Category: Productivity Price: $9.99, Version: 1.0 (iTunes) Description: Together is an app for keeping things in one place. Notes, documents, images, movies, sounds, web pages and bookmarks... | Read more »
The Phantom PI Mission Apparition (Game...
The Phantom PI Mission Apparition 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: ** Release sale! 50% off for a limited time! ** The Phantom PI Mission Apparition is a spooky, puzzly, rock’... | Read more »
The Great Prank War (Games)
The Great Prank War 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Help Mordecai, Rigby, Muscle Man and Skips take the park back from Gene and his goons with a plethora of prank-related... | Read more »
Teenage Mutant Ninja Turtles (Games)
Teenage Mutant Ninja Turtles 1.0.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.0 (iTunes) Description: Download the all new Teenage Mutant Ninja Turtles Official Movie Game! | Read more »
Dream Revenant (Games)
Dream Revenant 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: EXCLUSIVE LAUNCH PRICE ! Dream Revenant is at $1.99 for a limited time ! | Read more »
Traps n' Gemstones (Games)
Traps n' Gemstones 1.00 Device: iOS Universal Category: Games Price: $2.99, Version: 1.00 (iTunes) Description: LAUNCH SALE! 40% off, JULY ONLY! TRAPS N' GEMSTONES is an adventurous platform game, among gamers typically known as the... | Read more »

Price Scanner via MacPrices.net

What Should Apple’s Next MacBook Priority Be;...
Stabley Times’ Phil Moore says that after expanding its iMac lineup with a new low end model, Apple’s next Mac hardware decision will be how it wants to approach expanding its MacBook lineup as well... Read more
ArtRage For iPhone Painting App Free During C...
ArtRage for iPhone is currently being offered for free (regularly $1.99) during Comic-Con San Diego #SDCC, July 24-27, in celebration of the upcoming ArtRage 4.5 and other 64-bit versions of the... Read more
With The Apple/IBM Alliance, Is The iPad Now...
Almost since the iPad was rolled out in 2010, and especially after Apple made a 128 GB storage configuration available in 2012, there’s been debate over whether the iPad is a serious tool for... Read more
MacBook Airs on sale starting at $799, free s...
B&H Photo has the new 2014 MacBook Airs on sale for up to $100 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only. They also include free copies of Parallels... Read more
Apple 27″ Thunderbolt Display (refurbished) a...
The Apple Store has Apple Certified Refurbished 27″ Thunderbolt Displays available for $799 including free shipping. That’s $200 off the cost of new models. Read more
WaterField Designs Unveils Cycling Ride Pouch...
High end computer case and bag maker WaterField Designs of San Francisco now enters the cycling market with the introduction of the Cycling Ride Pouch – an upscale toolkit with a scratch-free iPhone... Read more
Kingston Digital Ships Large Capacity Near 1T...
Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc.,has announced its latest addition to the SSDNow V300 series, the V310. The Kingston SSDNow V310 solid-state... Read more
Apple’s Fiscal Third Quarter Results; Record...
Apple has announced financial results for its fiscal 2014 third quarter ended June 28, 2014, racking up quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per... Read more
15-inch 2.0GHz MacBook Pro Retina on sale for...
B&H Photo has the 15″ 2.0GHz Retina MacBook Pro on sale for $1829 including free shipping plus NY sales tax only. Their price is $170 off MSRP. B&H will also include free copies of Parallels... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished Mac minis for up to $150 off the cost of new models. Apple’s one-year warranty is included with each mini, and shipping is free: - 2.5GHz Mac... Read more

Jobs Board

Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
Senior Interaction Designer, *Apple* Online...
**Job Summary** Apple is looking for a hands on Senior…will be a key player in designing for the Apple Online Store. The ideal designer will have a Read more
*Apple* Sales Chat Rep - Apple (United State...
…is looking for motivated, outgoing, and tech savvy individuals who want to offer Apple Customers an unparalleled customer experience over chat. At Apple , we believe Read more
Mac Expert - *Apple* Online Store Mexico -...
…MUST be fluent in English and Spanish to be considered for this position At Apple , we believe that hard work, a fun environment, creativity and innovation fuel the Read more
*Apple* Industrial Design CAD Sculptor - App...
**Job Summary** The Apple Industrial Design team is looking for a CAD sculptor/Digital 3D modeler to create high quality CAD models used in the industrial design process Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.